what color makeup should i wear

One the most common questions I get from customers is “What color makeupshould I wear?”  This can apply to foundation, blush, eyeshadow, lipstick and a variety of makeup products.  For most consumers, there’s uncertainty about which colors will go best with their complexion or features.  To make matters worse, we now live in a day and age where there are more color options than ever before.  The internet is loaded with videos of bloggers and web-stars using rainbow palettesfull of technicolor shadows and blushes.  It’s not surprising that we would get overwhelmed.  But before you give up your search, let me give you a basic lesson on color theory and the color wheel for makeupthat might simplify the process. 

The Basics

To begin, we want to understand our terminology.  When we are choosing a makeupcolor, we want to distinguish some qualities about that color.  Technically, color has three distinct qualities:  Hue, Saturation and Depth

  • Hue is what the actual color is, red, blue, brown etc. When we’re choosing which hue will work best for us, we want to first consider what colors we have in our skin, hair and eyes.  For example, people with blond hair and blue eyes tend to look good in gold and brown eyeshadows.  If your skin is cool or pink undertone, you’ll probably look good in soft pink blush and lipstick while people with tan skin and brown eyes, look good in grey, silver and blue eyeshadows. 
  • Saturation is how intense the color is. Highly saturated colors work well for dramatic looks while low saturation colors look softer.  For example, for natural looking, daytime pink blush, we want a blush that’s not too saturated.  While we typically want a red lipstick worn in the evening to have a lot of saturation.  Keep in mind that, just because a color is very saturated doesn’t mean it will be dark.  It will just be intense or bright against the tone of your skin. 
  • Depth, of course, means how light or dark the color is.  It’s important to consider the depth of your skin when choosing the depth of your makeup colors.  For a color that’s too light may not show up while a color that’s too dark may look more dramatic than you want. 

When choosing colors that work well with our features, we typically look at our skin, eyes and hair color to determine what will work best.  We have the option of using colors that are similar to our features – Monochromatic, or using colors that are opposite the color of our features – Contrasting.  To help us understand, look at the color wheel.  Colors on the opposite side of the color wheel are contrasting and colors that match are monochromatic.

color wheel for makeup

Let’s take a closer look at the color wheel for makeup.Historically it was thought that blue eyeshadow would make the eyes look bluer, but in reality, we realized that the pigment of a blue eyeshadow would inevitably be bluer than the eyes thus making the eye look less blue in comparison.  We realized that colors like orange, gold and copper are best for contrasting with blue eyes to make themlook bluer in comparison.  Likewise, green eyes looks most green when enhanced with purple.  Brown eyes have often been confusing since blue is the closest opposite of brown.  In reality, a brown eye looks just as beautiful when enhanced with cool colors such as grey, platinum or silver. 

With all of this information stated, it is important to know that you don’t have to wear these colors to make your eyes look good.  We’ve found that varying levels of flesh tones, soft browns and neutral taupes look beautiful on most eye colors. For example, I love using our Sweet Spot Eyeshadow Trio, Naturally Matte Kit or Daytime Eyeshadow Kit on any eye color.  These are universal palettes.

Correction Before Enhancement

Now that we understand what our color options are we may want to start exploring new colors.  But before we go creating our look and choosing the colors that we do want, we must first take a critical look at our face and make sure we’re properly correcting any discoloration we don’t want.  I’ve had many clients tell me they can’t wear purple eyeshadow because it brings out their dark circles.  My response to that is “what concealer are you using?”  If you don’t properly correct dark circles, no shadow will look good.  This is another important element to color theory. 

If we have discoloration, we don’t need stage makeup or heavy concealer to fix the problem.  We work smarter, not harder – with color correcting makeup.  If there is redness around your eyes, or in your cheeks, a yellow based concealer like Circle Delete #1 or a yellow based foundation like Warm Sienna will definitely neutralize the redness.  If you have grey, blue or purple circles, use a peach concealer like Enlighten 1 or Enlighten Plus to neutralize the darkness.  This also works great for hyperpigmentation. You’ll be amazed at how much more easily you can cover the discoloration.  Once your skin has an even tone and your dark circles are covered, you’ll be able to choose any blush or eyeshadow color without worrying that you’ll bring out these issues. 

If your entire face has a lot of natural redness and you don’t want to try to cover it, then apply a gold-based bronzer like So Bronze 2 or Moonglow to soften then red.  Likewise, if your skin is very sallow or gold, try a peach or pink based bronzer like So Bronze 1 or Rose Dawn.  These opposing colors can help neutralize your undertone and enhance your complexion.

Dramatic Vs Natural

Another challenge I see consumers face is whether they can get away with dramatic looks or not.  So many of us stick to soft, muted and natural looking colors because we think we can’t get away with drama.  I can’t tell you how many women I’ve met that have 5 of the same color lipsticks from a bunch of different brands…. forever in pursuit of the perfect pink brown.  We wear a color once and get a few compliments and then we think that’s what we’re supposed to wear when in reality, we’re capable of much more diversity than we think.  My recommendation is to go up to the lipstick unit, close your eyes, pick a color and wear it for the day.  Don’t look at yourself and make comparisons to how you normally look.  Look at yourself as if you were a stranger you met on the street.  You may surprise yourself!  And don’t be afraid to try some red. 

Never Alone  

We understand that having so many options can be overwhelming but remember that you’re never alone.  At jane iredale, we have professional partners all over the world who can color match your skin and recommend a variety of products that will work well with your complexion.  And if you don’t want to physically walk into any location, we have a great team of beauty advisors that are available to chat on the phone or on your computer.  Don’t hesitate to reach out to us.  We hope you’ll have fun exploring your colors!

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Have you ever looked at bright and beautiful eye shadow colors and thought “I could never wear that?” Well you can! Your age and skin tone don’t matter at all. It only matters how you apply it.

bright eye makeup

There are many levels of bright, from subtle to intense. The first trick is to experiment. Try new things and figure out what works for you. In fact, we want to hear about it, so please comment below or upload pictures to our Facebook page.

Here are a few ideas to get you started:

  1. Bright Eyeliner: I love to use eye shadow as eyeliner, and this is a way to use that bright shade in the eye shadow triple you may have been avoiding. Wet your Detail Brushwith Hydration Spray or water and dip it into a dark, bright shade like the teal in AzurePurePressed Eye Shadow. Or you could try a nice bright shade of 24-Karat Gold Dust, like Aquamarine. Line the lower lash line only, from inner to outer corner. Use a neutral liner on the upper lash line, such as grey, black or brown; and a neutral shadow on the lid. This really allows the one swipe of color to pop.
  2. Bright crease and lid: Brighten your eyes in a whole new way by thinking color for the crease, not just depth. PurePressed Eye Shadow Triples are so versatile! Use your Crease Brush to sweep on a medium shade such as the turquoise shade from Sea Foam, the orange shade from Pecan/Chocolateor the sage green shade in Azure. For more intensity, try the Eye Shader Brush. Another idea is to put one of those shades right in the center of the lid, above the iris. Then the color winks every time you blink your eyes.
  3. Colored Mascara: Don’t be shy, it doesn’t have to be that electric blue from the eighties (unless you want it to). Try a flick of Navy PureLash Mascara or Ripe Plum Longest Lash Thickening and Lengthening Mascarato add a hint of color when your lashes catch the light. You can apply from root to tip, or apply your usual black or brown first and then just paint the ends with the colored mascara. Feeling flashy? Try painting the tips of your lashes with Gold or Silver Liquid Eyeliner.
  4. Smoky eyes: So you’re ready to take the pure-drama plunge? Read our postabout bright smoky eyes.

I hope this encourages you to experiment, so please comment and share what you’ve tried.

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So, you’ve found the perfect pair of jeans for you: a pair that fits like a second skin. Identifying which shoes will go best with your jeans is the next step, and then begin plotting the various ways you will dress your new wardrobe essentials.

Are you unsure of where to begin? It’s not a big deal, because we’ve compiled a list of our favorite matches for you below. Besides serving as a source of endless fashion inspiration, these looks also serve as simple-to-follow guides for embracing on-trend designs and difficult length variations.

With everything from knee-length shorts to midi skirts and high-waist fits, we’ve rounded up all the best shoes to pair with jeans and other denim styles—as well as where to buy them!

Straight-leg Jeans And Clunky Dad Sneakers Are A Classic Combination

Is there a surefire outfit you can wear over and over again? Straight-leg jeans and a pair of chunky dad sneakers complete the look. To add contrast, cuff the raw edges or leave them puddling over the shoe for a floor-kissing, laissez-faire look.

Walking Sandals And A Pair Of Baggy Vintage Pants

Pair a pair of non-stretch vintage jeans with a pair of black slides for an outfit that reads surprisingly current and cool. Whether you choose high-rise or low-slung jeans, the look is effortless and, by default, ridiculously comfortable.

Jeans With A High Waist And A Pair Of Striking Heels

In our opinion, the ideal high-low combination is high-waisted jeans paired with attention-getting heels. (Your guiding principle should be, “The bolder the better.”) There’s something about the contrast of light- or dark-wash denim with a graceful heel that feels just perfect in this situation.

Jeans With A Flared Hem And Heeled Booties

Flares and heeled booties are great options if you want to show off your legs. Not only are they the ideal companions for creating a lengthening effect, but the heel also adds that extra bit of height you require to prevent having to visit the tailor. A Western-inspired boot pairs wonderfully with this denim look’s ’70s vibe, and it’s right on trend for the season right now.

Bermuda Jean Shorts And Square-toe Sandals Are A Classic Combination

It is not necessary to be over 5’5″ in order to wear knee-length shorts, as demonstrated by the styling in this photo. Put on an oversized button-down and a pair of heeled sandals for a polished summer style that can be worn from day to night without seeming out of place.

Skinny Pants And Open-toed Shoes Are A Great Combination

A major fashion trend right now is the pairing of clogs or mules with skinny jeans—and one of our favorite ways to wear them is with skinny jeans. Making your way out the door in the morning is a no-brainer when you wear this unexpected but on-trend combination.

Jeans Skirt Paired With Knee-high Boots

However, while a denim skirt can be difficult to style, it almost always looks great when paired with knee-high boots, whether you’re wearing it in the summer with an oversized sleeveless vest or in the fall with a baby-soft cashmere sweater.

Cutoffs In Denim And A Pair Of Bright Slide Sandals

A pair of denim cutoffs is an easy-to-wear summer favorite that should be paired with something just as easy to wear as they are. To dress up a plain pair of frayed shorts, choose a pair of statement-making slides that everyone will notice.

Jeans With Rips And Platform Loafers

Loafers are a low-key way to dress up distressed jeans without having to commit to a pair of heels, which is ideal if you want to dress them up without having to commit to a pair of heels. You’ll get bonus points if you choose a pair of shoes in a bright color or with chain embellishments. In contrast to the casual fit, the menswear-inspired shoe lends you an air of cool yet laid-back confidence that never comes off as overly effortful.

Jeans With A Slim fit And Chunky Boots

It’s no surprise that a pair of chunky boots is a year-round celeb must-have. Whether it has a lug-sole, a solid block heel, or laces, the stylistic possibilities are endless—not to mention that it is a shoe shape that is comfortable to wear for long periods of time without feeling fatigued (and through all kinds of testing weather conditions). Make use of them to ground slim-fit jeans, such as the Levi’s Wedgie model, which is a Glamour editor’s favorite, for a perfect ’90s-inspired look.

Jeans In White With Leather Boots

Leather boots, whether with or without heels, are ideal for giving cream or stark white denim an edgy twist—while also making the light wash wearable all year long. Who said that you couldn’t wear white after Labor Day was false?


Choosing which shoes to go with a particular outfit can be a difficult decision. Remember, you’re seeking for a comfortable pair of shoes that keeps your feet cool. The beauty of slides is that because of their simplicity and versatility, they are much easier to pair with an outfit than other shoes. You will find it much easier and more pleasurable to choose an outfit to match with your shoes in the future if you keep these style guidelines in your back pocket. To reiterate, though, the final decision is yours. Don’t be scared to show off your individuality and be inventive when it comes to crafting clothes!

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The spring makeup trends were (mostly) innovative and unexpected this year. While barely there makeup and lip gloss always feel fresh and appropriate as we come out from winter hibernation, there were some really bold ideas out there. Here are some of our favorites, as well as toned down versions (when possible).

Orange Lips

three women at a fashion show Rag & Bone models at 2014 Spring Fashion week. Click the image to read more at harpersbazaar.com.

Apparently, orange is not only the new black, but also the new red. Bright orange lips are everywhere!

Go strong: pair a bright orange lip with a bold black cat eye for a fierce boss-lady look.

  1. Start with really beautiful skin. If your skin is still winter parched, begin with Smooth Affair Facial Primer & Brightener. If you are oily, start with Absence Oil Control Primer. Apply your favorite foundation, but I recommend fuller coverage if you have it, like Amazing Base Loose Mineral Powder or Glow Time BB Cream.
  2. Groom your brows.
  3. Start with the lips, because you can adapt the rest of the look to how this bold shade looks on you. Make sure they are soft and smooth by exfoliating and moisturizing first, if needed, with Sugar&Butter Lip Exfoliator/Plumper. Anchor the color by lining and filling the lips with Peach Lip Pencil. Generously swipe Liz PureMoist Lipstick on top.
  4. Blend a single champagne eye shadow from lashes towards just above the crease, letting it fade out there. Try the lightest shade from the new Golden Girl PurePressed Eye Shadow Triple, or Champagne Eye Gloss.
  5. Trace very close to the upper lash line using the Bent Liner Brush and Black Jelly Jar Gel Eyeliner. I work from the outer corner, about 3/4 of the way in. Get it right into the lash line. Then reverse direction and thicken the line , winging it as you go out. How you do it is entirely up to you: you can keep it fairly thin, or cover most of the lid if you like. You can flick your cat eye way up for that classic Mad Men look, or my favorite new look, angle it pretty much straight out to the side, just a little bit past your outer corner for a cool 70s disco vibe.
  6. Line the inner rim of the eye with White Eye Pencil.
  7. Add PureLash Lash Extender & Conditioner and lots of black mascara to the upper lashes only, concentrating on the lashes at the outer corner.
  8. Finish with a sculpted cheek: apply PurePressed Blush in a matte shade like Dubonnet along the cheekbone, just beneath it, using the White Fan Brush. Begin with a light touch and layer as needed.
melon lips Try a soft melon lip with Craze.

Go soft: sheer melon on the lips plus a peachy glow and softly defined eyes look fresh and lovely.

  1. Start with your primer if desired, and then your foundation. Sheer, medium, or full coverage is fine for this look, so pick your favorite.
  2. Blush comes next: blend a warm, peachy shade with some shimmer into the apples of the cheeks (smile! There they are). Try Whisper PurePressed Blush or Connection In Touch Cream Blush.
  3. Follow step 4 above.
  4. Follow the fist eyeliner step above, lining into and just above the upper lashes.
  5. Follow steps 6 & 7 above, placing emphasis on the center lashes.
  6. Apply Craze Lip Fixation, first the stain end, then after 30 seconds, top with the gloss.

Inky Eyes

Inky liner from Blu Girl, click the picture to read more at harpersbazaar.com. Blu Girl model from Spring 2014 Fashion Week, click the picture to read more at harpersbazaar.com.

This is a personal favorite of mine. I love black liner, the more the better. This is a bit unkempt and edgy. It’s for your rocker mood, and there is no soft version.

  1. Begin with your favorite foundation. I use Smooth Affair Facial Primer & Brightener and Amazing Base Loose Mineral Powder for winter skin, which I will have till June.
  2. This is all about the eyes, so begin here. Pick a PurePressed Eyeshadow Triple that is fairly neutral but still has some oomph. I love Golden Girl and Sundown for this look. Press the medium shade on to the lid and into the crease with the Deluxe Shader Brush. Use the Eye Shader to press the darker shade along the upper lash line. You can extend this a bit out past the corner if you want.
  3. Now get busy with your Black Jelly Jar Gel Eyeliner and Bent Liner Brush. Draw the line around your lashes, upper and lower. I leave the part closest to the inner corner clean, it closes my eyes down if I completely circle my eyes, but I encourage you to experiment, I have seen this look great on some people. Be sure to wiggle it right into the base of the lashes, you want to get this super dark.
  4. Finish with PureLash Lash Extender & Conditioner and heaps of black mascara. Wiggle the wand down at the base of the lashes to deposit most of the mascara at the roots, then sweep it up and out through the lashes.
  5. The rest of the look is fairly neutral, so apply just enough blush to look alive, and a neutral lip on the matte-to-creamy (rather than glossy) side, such as Compulsion or Mania Lip Fixation (with no gloss) or Kaylee PureMoist Lip Stick.

I hope you enjoy these looks. We’d love to see you on Instagram trying out these or any of the new trends (we need inspiration too!). Tag us #janeiredale or @janeiredale and show off!

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There were a number of eye shadow trends on the runway for spring: lids were on parade, from white, to pastel, to cobalt, to metallic. Fortunately, these trends are easy to translate into something very pretty and wearable, and also so easy to do! Here, we will tackle the ones that the majority of people would feel comfortable wearing at work or for an evening out. However, for the brave, please feel free to apply these techniques with crazy shades of blue, violet or white.

pastel eye shadow on the spring 2014 runways pastel eye shadow on the runway. Visit bazaar.com for more.
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Summer is coming to an end, and if you’re located in most parts of the country you’re probably beginning to feel the coolness of fall approaching. Every trip I take to the grocery store these days (and I’m there a lot) greets me with the unique smell of cinnamon, back to school has been in full swing and I’m even been looking forward to pulling out my favorite pair of boots. All of these signs tell me it’s time for a seasonal makeup refresh.

Spotted at Fashion Week this past spring were a number of new trends for fall, and some oldies but goodies. Elle Magazine did a lovely job of gathering all of these unique runway looks into one place. We took a few of our favorites and recreated them to be worn by you, even if you aren’t a fashion model. Whether you’re heading out for a night on the town, working in the office or picking pumpkins with your family, we hope these three looks inspire you to play with your makeup and step outside of the box this season. Click the images below to try our looks on in the jane iredalemakeover room!

Easy Smokey Eye

This look is a colorful twist to the traditonal smokey eye and can be applied in less than five minutes. This is a great go-to look for a night out this fall.

  1. Easy Smoky EyesStart by applying Liquid Mineralsin your shade. You can apply using the Blending Brush or Foundation Brush.
  2. ApplySo-Bronze 1 along your hair line, slighly onto your cheek bones and along your jaw line.
  3. Apply Whisper PurePressed Blush to your cheeks using the White Fan Brush.
  4. Line your top lash line thickly using Malchite Mystikol. Then line your bottom lash line, inner corner of your eye and bottom water line also using the Malachite Mystikol.
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Enter the Win to Wear contest here!

We’re so excited to introduce the Win to Wear contest!

fall makeup contest You may enter here for your chance to win the following prizes:

  • $1,000 worth of jane iredale makeup including the NEW Ready to Wear Collection.
  • A personal makeup consultation and application at a local jane iredale partner.
  • $750 Nordstrom shopping spree.
  • Your look featured on the jane iredalesocial media sites.

Here’s how to enter:

  1. Click here or visit the jane iredale Facebook page to access the contest.
  2. Fill out the form on the entry page and answer the following two questions: a) What is your must have, never leave the house without, makeup item? b) What piece in your wardrobe is the most meaningful to you, and why?
  3. Click “submit”.

To receive extra entries, share the contest with your friends via the ‘share with your friends!’ button on the thank you page. For every friend that enters the contest using the link you share you will receive one extra entry. Plus, enter daily to increase your chances of winning.

Good luck!

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Pro Tips: How to Wear Red Lipstick

red lipstick tips for valentines day makeup

Valentine’s Day is around the corner, and two colors are on our mind – pink and red. Pink is our favorite lipstick color when we want to create an effortless, natural makeup look. But, red is the shade we choose when we want to stand out and feel confident. You may think a red lip is only for movie stars and women who drink everything out of straws. But we’re here to show you how easy it is to create a red pout that works with your style. Keep reading for simple tips from our Global Makeup Educators on how to wear red lipstick.

Beginner’s Guide: How to Wear Red Lipstick

If you rarely wear red lipstick, here are a few pointers from Global Makeup Educators Edgar Dominguez and Hannah Hatcher. With these four steps, you’ll have a soft, kiss-friendly pout all night.

Exfoliate First – “Red lipstick looks best on smooth, hydrated, plumped lips,” says Edgar. He recommends exfoliating and hydrating your lips with our Sugar & Butter Lip Exfoliator & Plumper before you even pick out your lipstick shade.

Define Your Lips –Use a lip liner that is a similar color to your lipstick (try Crimson Lip Pencil). This will give your lips natural definition. Hannah Suggests lining and filling in your lips with the same shade to help create a kiss-proof finish.

Use a Lip Brush –For the most precise look, Edgar recommends using our Retractable Lip Brush to apply the lipstick. The brush will make it easier to color inside your lip pencil line.

Set It, and Go! –For a matte stay-put pucker, Hannah likes to finish her red lipped look with a little Amazing Matte Loose Finish Powder. You can use your finger to gently dab it on over your lipstick.

Choosing the Right Red Lip for You

Red lip products come in many different shades and formulations. From the classic red lipstick à la Marilyn Monroe to a more natural red lip tint, we have you covered. Here are our favorite red lip products to use for a natural, classic or long-lasting look. how to wear red lipstick, red lip products

Natural Reds

  • “My favorite red shade that is youthful and flattering on all skin tones is Forever Red Just Kissed Lip and Cheek Stain,’ says Edgar. “It has the perfect balance of coral and red, leaving you with a smooth personalized signature red that stays.”
  • Want to add a little shimmer to your candy apple lip? Product Trainer Christine Orcutt Savolis suggests topping your favorite lip product with Crabapple or Red Current PureGloss Lip Gloss.

The Classic Red

  • If you are looking for the classic red lipstick, Hannah’s pick is Cindy PureMoist Lipstick.

Long-lasting Reds

  • To ensure your lip color lasts through your romantic dinner, Global Makeup Educator Shawn Towne recommends using Lip Fixation. He says, “apply the stain from Passion Lip Fixation to your lips, then top it with Forever Pink Just Kissed Lip and Cheek Stain. The color it creates is really rich and beautiful.”
  • Christine’s secret to a matte red is Hot PlayOn Lip Crayon. She also likes to layer it with Forever Red Just Kissed Lip and Cheek Stain for added staying power. “I always say when you want a red lip, you want it to last, ” she says. “Forever Red really stays and is easy to touch up later in the day.”


Glossy, matte and everything in between, we want to see how you rock a red lip. Post pictures of your #RedHotLips on Instagram. Use the hashtag and tag us @janeiredale, and we may feature you on our page.

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How Real Women Wear Blue Eye Makeup

Trend alert! Blue eye makeup is a must-try this spring. We saw it all over the runways last fall, and the statement look has picked up steam with models, celebrities and trendsetters ever since. The thing is, blue eye makeup, especially blue eye shadow, can be a little intimidating. It’s much brighter than our go-to blacks, browns and tans, and we all remember the early 90s when blue eye shadow went oh-so-wrong.

Fear not, beauties! Blue eye makeup isn’t always gaudy or kitschy; if done right, you can create extremely sophisticated and (dare I say) work-appropriate looks. We promise, after reading these tips, you’ll understand why we say this trend isn’t just for models and celebrities, real women can wear blue too!

psst…Click on the images to find out what products each model is wearing.

Blue Eye Makeup for Day

black woman with blue eyeliner

Our daytime or work makeup is fairly standard. Neutral eye shadow, black or brown eyeliner and mascara and a soft lip. When we want to add a pop of color, we normally trade our pink lipstick for a bold red or sultry wine-hue. Lately, we’ve decided to mix it up and keep the focus on our eyes. The easiest way to do so is by applying Midnight Blue Eye Pencil to our lower lash line. Pair this look with shimmery brown or gold eye shadow and a nude lip.

Pro Tip: If you want to make your liner a little brighter, trade your eye pencil for Magic PurePressed Eye Shadow and an Angle Definer Brush. First, wet the brush using D2O Hydration Spray, then dip it in the eye shadow to turn the powder into a long lasting cream eyeliner.

Blue Eye Makeup For Night

smokey blue eye makeup look

One thing we love about going out on the weekends is that anything goes on the makeup front. So, if you’re hesitant to try out the blue trend during the day, then try this midnight smokey eye look the next time you go on a romantic dinner or have happy hour drinks with your girls. The key to creating this sultry eye makeup is toning down the Blue Hour PurePressed Eye Shadow with Ebony PurePressed Eye Shadow in the outer corner and the crease of your eye.

Pro Tip: Keep the eye liner in place by lining your lower lid with Midnight Blue Eye Pencil, then layering Blue Hour eye shadow on top.

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3 Fall Beauty Trends to Wear this Season

This fall is all about celebrating your natural beauty in the most glamorous ways possible. There are a lot of fun fall beauty trends to try this year, but if we had to choose one, it would be “the one-feature rule.” What’s the one-feature rule? It’s when you pick one aspect of your face that you love, and create a look that brings all the focus to that area. The trend is simple to follow, and with our Naturally Glam collection, we have everything you need to practice it all season long. If you want some inspiration, here are three makeup looks inspired by fall 2017 runway shows. Make sure to watch the videos to see how to achieve each one.

The Naturally Glam Look

This is our favorite look for fall, and we wish we could wear it every day. We all know how useful it is to have an eye shadow palette full of your favorite natural shades. This fall, we took that concept and added some dazzle to create the Naturally Glam Eye Shadow Kit. With these five, high-performance shades, you can glam up your no-makeup makeup look like a pro! 

The Ombré “Popsicle” Pout

Do you remember the way your lips would stain when eating a popsicle? That is the exact ombré look seen all over the fall runways. It may even be one of the biggest beauty trends of 2017. Luckily, you don’t have to risk brainfreeze to get an ombré lip. All you need is our Paris Just Kissed Lip Plumper, and a couple of our favorite pencils: Naughty PlayOn Lip Crayon and Berry Lip Pencil. Since you’re playing up your lips in this look, keep your eye makeup simple with a touch of shimmery shadow. And add a rosy glow using Clearly Pink PurePressed Blush. 

Look at Me Lips

Red lipstick is classic, so we won’t call it a beauty trend, but the makeup you pair with your bold lip can be as high-fashion as the other two looks. The trick to taking your red lipstick from everyday to right-off-the-runway is creating the illusion of a makeup-free face. Wear barely-there eye shadow and add a hint of highlighter for a natural glow. To get the perfect apple red lips, try Gwen PureMoist Lipstick. 

Practice Makes Perfect!

Whether you want to emphasize your eyes or let your lips do all of the talking, we want to see how you show-off your favorite feature! Share pictures with us on Instagram by tagging @janeiredale and #BeautyWithBriliance.

Shop the Looks

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