Everyone has a go-to makeup look they prescribe to. It might be subtle contour and a rosy nude lip or it could be a retro winged eyeliner look with bold red lips. Our signature look focuses on the eyes— they’re the windows to the soul, right? To create our everyday, natural eye makeup look, we use the Brown Sugar PurePressed Eye Shadow Triple and 5 easy application steps. Take a look at the results below.

everyday, natural eye makeup look using Brown Sugar PurePressed Eye Shadow Triple

Prepping Your Eyes

Before you start applying our signature, natural eye makeup look, first prep your eye area so you start with a neutral canvas. That means, hiding dark circles and defining your brows. Here’s a quick refresher on both.

Cover & Conceal

The first step to creating any sensational eye makeup look is disguising puffiness or discoloration under your eyes. If you have a little puffiness, try Active Light Under-Eye Concealer, which uses a nourishing antioxidant formula that helps de-puff as it conceals and brightens dark shadows. For dark circles, we recommend trying Circle/Delete or Enlighten Concealer. Read this article to learn how to conceal dark circles like a pro.

Define & Fill Your Brows

Your eyebrows are like the picture frames for your eyes. A well-kept brow can enhance the look of your eye and face makeup. If you want to add a little definition try using the Retractable Brow Pencil. To add fullness to a sparse brow, use the GreatShape Eyebrow Kit. Check out this guide to shape and define your brows.

5-Steps to Create a Natural Eye Makeup Look

Now that you have concealed your under-eye area, and defined your eyebrows, it’s time to create our everyday, natural eye makeup.

  1. Start by priming your eyelids using Lemon Smooth Affair for Eyes. It’s a universal shade that will help smooth the texture of your eyelids and make your eye shadow last longer.
  2. Next, apply the dark eggplant shade in the Brown Sugar PurePressed Eye Shadow Triple to the outer corner of your eyelid using a Crease Brush. Blend toward the middle of the eye to soften any lines of demarcation.
  3. Use the Deluxe Shader Brush to apply the lightest shade in Brown Sugar to the inner corner of your eye. Again, blend the shadow toward the center of your lid. Apply the same shade to your brow bone.
  4. Line your top lash line with the Black/Brown Eye Pencil.
  5. Enhance your lashes by first applying PureLash Lash Extender & Conditioner then applying Black Ice Longest Lash Lengthening & Thickening Mascara.

That’s it! Our signature, natural eye makeup look is easy to create in 5 steps, but it’s also a look that can be dressed up or down whether you are wearing it to work or to a special event.

Show Us Your Signature Eye Makeup Looks

What is your favorite eye makeup look? Show us the eye shadow look you wear on a daily basis by tagging @janeiredale and #GoodBeautyStories on Instagram. We may even feature you on our Makeup Inspiration Gallery!

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Signature Holiday Eye


Whether you’re going to a holiday party, shopping for gifts or hunkering down at home with a cozy blanket and a book, this eye look will add a bit of glam to every activity. We’ve created this signature eye look for everyone, it flatters every eye color, skin tone and age, so you can wear it with confidence. Plus, it’s easy to recreate on yourself, just follow the application steps below.

  1. Prime your eyes from lashes to brow with PetalSmooth Affair Eyes primer using the Camouflage Brush.
  2. Using Sweet Spot Eye Shadow Triple, apply the matte peach to the entire eyelid using the Large Shader Brush. Focus the color on the center of the lid.
  3. Next, apply the matte warm brown to the outer corner of the lid and blend it into the outer crease using the Crease Brush.
  4. Then, apply the matte off white to the brow bone and the inner corner of the eye next to the nose blending the color onto the inner eyelid using the Deluxe Shader Brush.
  5. Line the upper lid with Smoky Quartz Mystikol Powdered Eyeliner using the brush applicator included in the product.
  6. Add some shimmer by tapping a small amount of 24-Karat Gold Dust onto the very center of the eyelid just above the iris of the eye using the Chisel Shader Brush.
  7. Finish with lash conditioner and mascara.

We hope you try out this one-for-all eye look and share with us @janeiredale using #GoodBeautyStories.

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