mattifying primer

Over many eras of makeup fashion, matte skin has gone in and out of vogue.  It’s definitely one of my favorite looks.  Being an artist of the 80s, I absolutely adore a seamless matte complexion with pops of vivid color.   The ongoing problem, however, has always been how to create and sustain such a complexion without completely traumatizing the skin.  This is because traditional mattifying products have typically tended to dehydrate skin and clog pores.

Does Matte Makeup Dry Out Skin?

From the early days of stage makeup where enormous powder puffs full of talc-based powders were pounded onto the skin, anyone who wore it felt the constant yoyo of dry to oily extremes throughout the day.  And the more powder we used, the more our skin rebounded to a shiny, oily state. 

Then in the 80s, some of the biggest makeup brands started launching matte liquid or crèmetopowder foundations and with them, a whole new set of issues began.  When first applied, your face would feel so tight and dry that you’d think it was going to crack off.  Then, halfway through the day, you were shiny and oily again.  It isn’t surprising that such results were the norm of the day considering the technology that we had to work with back then. 

The simple truth is that any product that proposes to create long term mattification using drying ingredients is destined for failure.  This is because the skin is a living breathing organ that can sense when its moisture is being depleted.  Our body’s natural reaction to drying ingredients is to purge oil to compensate for the dryness.  It creates a cycle of oiliness and a need for mattifying that never ends.  But in the process, we always end up clogging the pores and making the complexion look heavy or caky. 

The good news is that our industry has evolved and brands are not only starting to develop new ways to control shine but they’re finding ways to do it without completely trashing the skin.  Of course, its no surprise that jane iredale the original Skincare Makeup has been at the forefront of this movement. 

Mattifying Primer That Controls Shine Without Drying

This year, we’re excited to showcase the latest in matte technology with an extraordinary new primer called Smooth Affair Mattifying.  The really astonishing element of this primer isn’t only how effectively it controls shine.  Its how the formula actually improves skin texture and health while creating the beautiful matte makeup lookwe’ve all been searchingfor. 

The key to Smooth Affair Mattifying Face Primeris its highly effective ingredient list. 

  • We start with Hibiscus Extract which supports the skin’s elasticity and prevents water loss. This compound is also excellent for improving the skin’s natural repair process and giving it a more youthful appearance. 
  • Next we include Rose Geranium Leaf Extract which helps protect and repair the skin from UV damage as well as providing powerful antioxidant protection.
  • But the key ingredient for mattifying is Red Algae extract. Not only does Red Algae help regulate sebum production but it also supports the skin’s natural oil-moisture ratio for a smooth matte appearance. 
  • We also include Titanium Dioxide which helps to create a more flawless finish.

Over and above the therapeutic benefits of the ingredients we do use, this formula also provides excellent wear for people who have sensitivity or reactions to traditional primers because, of course, we leave out all of the top sensitizers that are in traditional primers.  What’s left is performance the likes of which you’ve never seen.  We think you’re really going to love the way it looks and feels on your skin. 

How To Use Smooth Affair Mattifying Face Primer

Our recommendation is to try it under your favorite jane iredale foundation and look at the long-term results. 

Here are some suggested products to combine Smooth Affair Mattifying FacePrimer with:

As the summer months progress and your skin starts to produce more perspiration and sebum, Smooth Affair Mattifying Face Primermay become your favorite new complexion product.  Let us know what you think and we look forward to hearing from you!

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How to Apply Face Primer: A Step-by-Step Guide


apply face primer

If you haven’t already incorporated primer into your daily repertoire of makeup products, you might wonder if it’s totally necessary. But if you’ve taken the time to apply the perfect face of makeup, the last thing you want is to look in the mirror and find it all melted away just a few hours later. Besides helping your looks last, a good makeup base makes applying the rest of your face makeup a breeze and contributes to the overall health of your skin. Ready to learn how to apply face primer? Here’s a step-by-step guide to making the most of primer in your daily makeup routine.

Pick Your Makeup Primer

Depending on your skin type and the effect you want to achieve, we have three signature primers, perfect for every day.

jane iredale makeup primer

The Smooth Affair® Brightening Face Primer is a great option for most skin types, especially those with mature or maturing skin. This skin-quenching primer contains green and white tea leaf extracts to promote anti-aging benefits while minimizing the appearance of pores and wrinkles.

Looking for the best primer for oily skin? If you want to control shine, the Smooth Affair® Oily Skin Face Primer is specifically formulated for those with oily skin. State-of-the-art mineral science and revolutionary PoreAway™ technology come together in this primer to even out the skin, smooth blemishes, and achieve a matte finish.

If a dewy skin is more up your alley, our newest Smooth Affair® Illuminating Glow Face Primer is the product for you. Hyaluronic acid and shea butter lock in moisture and mica creates a soft-focus pearl finish. If you’re looking for the “natural glow” look, look no further!

Prep The Skin

While primer can certainly help to add moisture and even out skin tone before applying the rest of your makeup, it isn’t a replacement for a good skin care routine! Keep things simple with the jane iredale four-step BeautyPrep™ Skincare System to achieve a clean, moisturized base before beginning.

makeup base collection

Clean Hands Are Key

You don’t need any brushes, sponges, or other beauty tools to apply primer—your own two hands will do the trick. Since this product is made to fill your pores, it’s important to make sure that your hands are freshly washed to avoid clogging them with any extra dirt or oil from your fingertips.

Squeeze Out No More Than You Need

Start out with squeezing a pea-sized amount of makeup primer onto the back of your hand. Doing this instead of applying directly to your face allows you to control the amount of product you use at a time. You can always add more as you go, but this simple method helps to reduce product waste.

Focus on Areas You Want to Smooth the Most

While you want to create a flawless makeup base everywhere for your foundation, you’ll want to focus more product on the T-zone to minimize your most visible pores. The same goes for any other areas of the face with fine lines that need smoothing before applying the rest of your face makeup.

Be gentle in your application to avoid irritating or damaging your skin! This is especially important for the thin, delicate skin around the eyes. Apply product in this area with your ring finger to ensure you’re using the lightest pressure possible.

Allow the Primer to Set Before Continuing

The goal when applying primer is to create a flawless, smooth barrier for the rest of your makeup to glide onto, but mixing primer with your foundation intentionally is a great choice if your goal is to create a sheerer coverage with the products you already know and love!

Simply start by squeezing your Glow Time® Full Coverage Mineral BB Cream onto the back of the hand, along with a bit of your primer of choice, and mix them together while on the hand before applying to your face. You can play with how sheer your coverage gets by experimenting with your foundation-to-primer ratio when mixing.

Once you incorporate primer into your daily beauty routine, you’ll notice a difference not only in how your makeup applies, but how beautifully it wears throughout your busy day. You can spend less time worrying about touching up raccoon eyes or patchy, uneven foundation. Set yourself up for success by not skipping this simple step at the start of your process.

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Smooth Affair facial primer and brightener and for oily skin bottles

If you’ve tried our Smooth Affair Facial Primer & Brightener, you know how truly amazing it is. Smooth Affair is a skin-quenching primer that prepares your skin so that makeup goes on more easily and lasts longer. The green and white tea leaf extracts help promote anti-aging benefits and work to soothe and calm the skin, while the apple extract works as a skin-smoothing antioxidant that helps maintain the skin’s youthful elasticity. The grapefruit extract promotes luminosity and radiance. All of the amazing ingredients work together to smooth, brighten and nourish your skin while minimizing pores and visibly reducing the appearance of wrinkles. It’s no wonder that Smooth Affair Facial Primer & Brightener won the ALLUREBest of Beauty Award in 2014 and has become one of our top selling products. However, we heard feedback that it wasn’t always the best primer for oily skin, and we love hearing your feedback and helping to create better makeup solutions that work for you, which is why we’re so excited to introduce the all NEW Smooth Affair for Oily Skin in addition to the original Smooth Affair Facial Primer & Brightener. Smooth Affair for Oily Skin uses revolutionary PoreAway technology along with state-of-the-art mineral science that visibly reduces shine and the appearance of pores to create an ideal makeup canvas. The titanium dioxides and iron oxides color spheres are color capsules that adjust to your skins color. Like the original, Smooth Affair for Oily Skin contains grapefruit extract to promote your skins natural radiance and luminosity and apple extract as a skin-smoothing antioxidant to help maintain skin’s youthful elasticity. Together the ingredients help to create a smooth, matte finish for an even skin tone without any added oiliness to your skin. What primer will you try?

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What is Eye Primer & How Do I Apply it?

Face primer is a base for your makeup that makes it go on smoother and last longer. You’ve been using it for years, but did you know you should probably using an eye primer too? Keep reading to get the scoop on our favorite new eye primer, how to apply it and who should be using it.

eye primer, smooth affair for eyes

Eye Primer Facts

What is eye primer?

Like a primer for your face, a primer for your eyes improves your skin’s texture, helping eye makeup go on smoother and last longer. Additionally, eyelid primer keeps your eye shadow in place and prevents it from creasing. (Fun Fact:Smooth Affair for Eyes is a versatile cream-to-powder formula that can be used solo as an eye shadow or as a primer for other eye shadows.)

Who can use eye primer?

Everyone can and should use eye primer! They work for all skin types, tones and textures.

How do I apply primer on my eyes?

You can apply our Smooth Affair for Eyes eye shadow primer in two ways, with a camouflage brush or with your fingers! Watch this quick how-to for application tips and tricks.

When should I use Smooth Affair for Eyes primer?

    • If you want to wear eye shadow apply it as a base.
    • If you don’t want to wear eye shadow, but want to have long-lasting color on your eyelids, apply it solo.
    • If you have deep set eyes, more oily skin or skin that perspires a lot.
    • When you need your eye shadow to stay in place all day and night. Primer gives you that extra somethin’ somethin’to help your eye shadow last.
    • When your eye shadow doesn’t appear as vibrant as it looks in the pot or compact, try an eye primer to help it come out true to color on your eyelid.

Practice Makes Perfect

    What’s your favorite shade of Smooth Affair for Eyes? Show us pictures of your primer perfect lids on Instagram by tagging @janeiredale and #BeautyWithBrilliance.

Pick Your Favorite Shade

Smooth Affair for Eyes in Canvas $32.00

Smooth Affair for Eyes in Gold $32.00

Smooth Affair for Eyes in Iced Brown $32.00

Smooth Affair for Eyes in Lemon $32.00

Smooth Affair for Eyes in Petal $32.00

Smooth Affair for Eyes in Naked $32.00

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