mattifying primer

Over many eras of makeup fashion, matte skin has gone in and out of vogue.  It’s definitely one of my favorite looks.  Being an artist of the 80s, I absolutely adore a seamless matte complexion with pops of vivid color.   The ongoing problem, however, has always been how to create and sustain such a complexion without completely traumatizing the skin.  This is because traditional mattifying products have typically tended to dehydrate skin and clog pores.

Does Matte Makeup Dry Out Skin?

From the early days of stage makeup where enormous powder puffs full of talc-based powders were pounded onto the skin, anyone who wore it felt the constant yoyo of dry to oily extremes throughout the day.  And the more powder we used, the more our skin rebounded to a shiny, oily state. 

Then in the 80s, some of the biggest makeup brands started launching matte liquid or crèmetopowder foundations and with them, a whole new set of issues began.  When first applied, your face would feel so tight and dry that you’d think it was going to crack off.  Then, halfway through the day, you were shiny and oily again.  It isn’t surprising that such results were the norm of the day considering the technology that we had to work with back then. 

The simple truth is that any product that proposes to create long term mattification using drying ingredients is destined for failure.  This is because the skin is a living breathing organ that can sense when its moisture is being depleted.  Our body’s natural reaction to drying ingredients is to purge oil to compensate for the dryness.  It creates a cycle of oiliness and a need for mattifying that never ends.  But in the process, we always end up clogging the pores and making the complexion look heavy or caky. 

The good news is that our industry has evolved and brands are not only starting to develop new ways to control shine but they’re finding ways to do it without completely trashing the skin.  Of course, its no surprise that jane iredale the original Skincare Makeup has been at the forefront of this movement. 

Mattifying Primer That Controls Shine Without Drying

This year, we’re excited to showcase the latest in matte technology with an extraordinary new primer called Smooth Affair Mattifying.  The really astonishing element of this primer isn’t only how effectively it controls shine.  Its how the formula actually improves skin texture and health while creating the beautiful matte makeup lookwe’ve all been searchingfor. 

The key to Smooth Affair Mattifying Face Primeris its highly effective ingredient list. 

  • We start with Hibiscus Extract which supports the skin’s elasticity and prevents water loss. This compound is also excellent for improving the skin’s natural repair process and giving it a more youthful appearance. 
  • Next we include Rose Geranium Leaf Extract which helps protect and repair the skin from UV damage as well as providing powerful antioxidant protection.
  • But the key ingredient for mattifying is Red Algae extract. Not only does Red Algae help regulate sebum production but it also supports the skin’s natural oil-moisture ratio for a smooth matte appearance. 
  • We also include Titanium Dioxide which helps to create a more flawless finish.

Over and above the therapeutic benefits of the ingredients we do use, this formula also provides excellent wear for people who have sensitivity or reactions to traditional primers because, of course, we leave out all of the top sensitizers that are in traditional primers.  What’s left is performance the likes of which you’ve never seen.  We think you’re really going to love the way it looks and feels on your skin. 

How To Use Smooth Affair Mattifying Face Primer

Our recommendation is to try it under your favorite jane iredale foundation and look at the long-term results. 

Here are some suggested products to combine Smooth Affair Mattifying FacePrimer with:

As the summer months progress and your skin starts to produce more perspiration and sebum, Smooth Affair Mattifying Face Primermay become your favorite new complexion product.  Let us know what you think and we look forward to hearing from you!

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How to Stay Matte for Every Occasion

Oily skin is often a challenge in the summer months. We spoke with our Global Makeup Educators Edgar Dominguez, Hannah Hatcher, Shawn Towne and Tricia Campbell, to get tips on how to stay perfectly matte and oil-free whether you’re at work or heading to a wedding.

According to our Global Makeup Educators, there are three steps to an all-day matte finish.

  1. smooth affair oil control primer, mattifying primerStart with a good base. If you have oily skin, we suggest using Smooth Affair for Oily Skin Facial Primer. It contains a revolutionary PoreAway technology that helps reduce shine, the appearance of pores and clogged pores, and create a smooth matte finish.
  2. Apply your foundation and makeup as usual; Hannah suggests using “a lightweight matte foundation like Dream Tint Tinted Moisturizer to help cut down on oily shine and to help keep you matte all day.”
  3. Finish your look with Amazing Matte Loose Finish Powder or PureMatte Finish Powder. They both contain Rice Starch to soothe skin, absorb oil and eliminate shine. If you need a boost throughout the day spritz Balance Hydration Spray on your face; it’s formulated specifically to help balance skin’s oil production and pH.

beyond matte HD mattifying powderIf you’re heading to the beach or doing any activity where you’re likely to sweat, Edgar recommends increasing the oil-control power by using Beyond Matte HD Mattifying Powder. “It contains an ingredient called acrylates crosspolymer, which is amazing for oil absorbing,” he says. “Having that special water-resistant ingredient also makes it the perfect summer product, especially in the hottest most humid climates.”

absence oil control primerIf you’re attending a wedding or any special event where you’ll be in front of the camera, our Global Educators have two suggestions – Beyond Matte and Absence Oil Control Primer. “Beyond Matte is better for people with especially oily skin or for special occasions when you really want your skin to look matte for longer periods of time,” says Shawn. “The proprietary technology in the formula helps control shine for hours and minimize the appearance of texture. It literally makes the skin look smoother.” For brides, our Global Educators suggest using Absence as a primer because it keeps your makeup color true all day and contains Kelp Extract and Hydrated Silica, which holds up to seven times its molecular weight in moisture, to balance and absorb excess oil.

Oil control is not just something that should be managed on the surface. “You have to work from the inside out,” says Tricia. She suggests combining a daily supplement of Skin Accumax with a good overall skincare regimen and lots of water – often times, oily skin can be a reaction to dehydration. What are some of your favorite products for a velvety matte finish? Share them with us on Instagram, tagging @janeiredale and #OilySkinSolution.

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4 Hacks to Get Moisturizing Matte Lip Color

There’s no denying it; the matte lip trend is going strong in the makeup community. Celebrities, bloggers and models alike are sporting this chic look for every occasion. While we still love our creamy, conditioning lipsticks and hydrating lip glosses, we also know how fun it is to change up your style sometimes. If you want to try this lipstick trend, we have a few easy hacks to create a matte lip color with products that are already in your makeup bag.

asian woman with matte lip look

4 Hacks to Create a Matte Lip Color

If you’ve tried a matte lipstick, there’s a good chance your lips felt very dry by the end of the day. That’s because most matte lipsticks increase the concentration of ingredients like powder pigments and waxes to create the desired flat, matte finish. With our products, it is easy to achieve a stylish matte lipstick look without giving up the nourishing, moisturizing feel you know and love. All you have to do is try one of the below hacks. Whether it be a bold, matte red lip or an understated peachy nude, we have you covered.

1) Skip the Gloss

Do you already love Lip Fixation Lip Stain/Gloss? It’s one of our favorite 3-in-1 lip products! The dual-sided tube contains a lip gloss on one end and a lip stain on the other. You can use the lip gloss exclusively; layer the lip gloss on top of the lip stain; or for a long-lasting matte lip look, skip the gloss completely and just use the lip stain. Apply the stain side to your lips, wait 30 seconds and apply a second coat. Let it dry and voila, a budge-proof matte lip.

2) Use a Mattifying Powder

Try using two of your go-to products together. First, swipe on your favorite PureMoist Lipstick shade. Next, take a tissue and separate the two-ply. Hold one side of the tissue to your lips and dust your favorite mattifying powder (we love Amazing Matte Loose Finishing Powder) through the tissue onto your lips. The tissue helps ensure you apply just the right amount of powder to lock your lipstick in place and give it a matte finish. (Pro Tip: You can use this trick on top of any combination of your favorite lip products!)

3) Customize Your Matte Color

Do you have a matte blush shade that would look amazing as a lip color? Create your own matte lip color by applying a LipDrink SPF 15 Lip Balm to your lips. Then, use your finger or an Eye Shader Brush to gently pat PurePressed Blush on top. Not only does it create the perfect, moisturized matte finish, but you get the added bonus of sun protection! Our favorite color combinations are Crush LipDrink Lip Balm + Mystique PurePressed Blush for a deep berry hue and Buff LipDrink Lip Balm + Flawless PurePressed Blush for a matte nude shade.

4) Stencil with a Pencil

Ever thought of using a Lip Pencil on its own? Try both lining and filling in your lips with a lip pencil—no lipstick required. The waxes and oils give you a matte look without leaving your lips feeling dried and chapped. (Pro Tip: Use the flocked Sponge to roll-press PurePressed Base to your bare lips prior to applying the lip liner. This will ensure you get the truest color possible.)

Practice Makes Perfect

Whatever the trend, never give up the quality and integrity of your makeup products. If you try out these tips share pictures with us on Instagram by tagging @janeiredale and #BeautyWithBrilliance.

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jane iredale is 25 years old, and we’re celebrating a quarter-century of The Skincare Makeup by launching a brand new foundation. That’s right, A NEW FOUNDATION! So, without further ado, meet Beyond Matte Liquid Foundation, a clean, skin-loving foundation with stay-put coverage and a whole lot of benefits.

Beyond Matte Liquid Foundation

Why Beyond Matte Liquid Foundation?

Over the years, we’ve heard all of your recommendations about creating a matte liquid foundation. We knew you wanted this formula as badly as we did, and we wanted to make sure it was beyond perfect. So, Jane took her time. She sourced the most innovative plant-based ingredients. She tested iteration after iteration. And, finally, the results are here in 18 self-adjusting shades. Here’s what you need to know about Beyond Matte Liquid Foundation.

It’s a Multitasker

First, Beyond Matte is a multitasking, 3-in-1 primer, concealer, and foundation. This makes it perfect for we women on-the-go. You don’t have to worry about applying primer first because this foundation smooths the appearance of your skin. It’s also buildable, so, you can add extra coverage anywhere you’d normally wear concealer.

You’ll be Selfie-Ready

Beyond Matte Liquid Foundation has a semi-matte, photo-ready finish. Your skin will look smooth, shine-free, and radiant. Do you know how some matte foundations give your skin a dull, lifeless look? That’s not Beyond Matte!

Clean Ingredients Your Skin Will Love

We pride ourselves in creating clean beauty products, and this revolutionary formula is no different. First and foremost, it’s cruelty-free (as are all of our products) and vegan. The formula includes a proprietary blend of Celery Seed Extract, Linseed Extract, Peptides and Hyaluronic Acid. Celery Seed and Linseed Extracts are combined to create an eco-friendly ingredient called PortTect™. This ingredient brings firmness, tone and density to your skin. It also helps reinforce the structures that hold your pores tight. Peptides minimize the appearance of shine and promote a smooth, semi-matte, photo-ready finish. Hyaluronic Acid and Tamarind Seed Extract are combined to create an ingredient called Xilogel®. It enhances your skin’s ability to improve its elasticity. It also smooths and moisturizes your skin and reduces the appearance of micro-roughness.

True to You Shades

Beyond Matte Liquid Foundation comes in 18 self-adjusting shades. This means the formula actually adjusts to match your individual skin tone!

Application is Easy

Since Beyond Matte Liquid Foundation is 3-in-1, applying it is easier than ever! Just dot the foundation onto your skin, and blend it in using the Blending/Contouring Brush or your fingers.

Show Us How You #GoBeyondMatte

Now that you know more about Beyond Matte Liquid Foundation, try it out and share your selfies with us. Tag @janeiredale and #GoBeyondMatte for your chance to be featured on Instagram.

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