3 Natural Mascaras You’ll Love!


Favorite Natural Mascaras (click through for links!)If I only have a few moments (or even a few seconds) to get ready before running out the door, a quick swipe of mascara is usually on the “must-do” list. Since finding less-toxic skin products has been on my radar lately, I wanted to make sure I had a few good mascara options for the ol’ daily routine as well. I had to go through a few different products, but after some trial and error, I found a few options that are keepers for sure!

Favorite Natural Mascaras (click through for links!)Rejuva Minerals Mega Lash: This water-resistant formula is great because it lengthens and thickens my lashes without making them feel hard and brittle. It also comes in a larger tube, so it will last longer between purchases and has a large wand that coats the lashes nicely. It is also organic and mica-free.

Favorite Natural Mascaras (click through for links!)Physicians Formula Organic Wear: This is a great option because this brand is sold in lots of drugstores and makeup sections nationwide. So chances are you can buy it locally or pick it up on a trip as needed. For those of you who like the plastic spiky wand head (as opposed to the bristle type brush heads), this might be your best choice.

Favorite Natural Mascaras (click through for links!)Endlessly Beautiful Organic Mascara: Probably my favorite of the natural mascara options due to how soft my lashes feel after application and the fact that I love how this mascara smells (the ingredients contain coffee and vanilla, so the fragrance is kind of awesome). It comes in a much smaller tube than I’m used to, so I do have to replace it more frequently. But I also kind of like that it takes up less room in my makeup bag.

As far as defining what “natural” means, the Rejuva and Physician’s Formula are both rated a 1 out of 10 on the EWG toxicity scale and while they don’t have the Endlessly Beautiful option in their database yet, most of the ingredients are rated a 1 with a few that are a 2-3. While I know that using a site like the EWG isn’t a totally perfect system, it has been well recommended by people I trust and I do find it really helpful when looking up ingredients since I’m obviously not a biochemist myself!

With any of these products, I like to do one coat of mascara, wait about 20 seconds, and then do a second coat for added volume and length. While I’m still on the hunt to replace other beauty items with new products I like just as well, it’s great to have several options I love for my mascara routine. Do you have a natural mascara that you love to use? xo. Laura

Credits // Author and Photography: Laura Gummerman. 

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makeup holiday giveawayThe holiday season is officially upon us! And with it we want to bring you some fun facts about our mascara line.

We have four different mascaras: Longest Lash Thickening and Lengthening Mascara, PureLash Mascara, PureLash Lengthening Mascaraand PureLash Thickening and Lengthening Mascara. Although we love all of our mascaras equally, they are all different. Let’s take a look at what makes each one so special to us!

Starting with Longest Lash Thickening and Lengthening Mascara, available in Black Ice, Espresso and Slate Gray, I recommend this mascara if you want well-defined, longer-looking lashes with buildable volume. This mascara is full of triple-length cellulose fibers and seaweed lipids that add length and thickness while simultaneously conditioning, moisturizing, and protecting your lashes. Plus it comes with a hollow fiber brush that prevents clumping.

Next is our PureLash Mascara, available in Black Onyx and Agate Brown. This is a great mascara if you want to add a small yet lovely touch of color to your lashes. I tend to use it during the week when I want to brighten my eyes, but don’t necessarily want a very intense look. Plus it doesn’t smear or flake so I don’t have to worry about constantly checking my makeup throughout the day. There are four other lovely pluses to this mascara: (1) it is mildly water resistant; (2) it is made expressly for people with sensitive eyes; (3) it is free of all lacquer, shellac and petroleum based ingredients; and (4) it is formulated with seaweed lipids and panthenol to moisten and condition your lashes.

Last but not least is our PureLash Lengthening Mascara which is perfect if you want conditioned, longer, lush-looking lashes. Using a proprietary blend of seaweed lipids and wheat proteins, it simultaneously conditions and curls your lashes. It also contains cellulose fibers that add extra length and thickness. It is packaged with the same soft, hollow fiber brush that comes with our PureLash Mascara, and is available in Jet Black, Brown Black and Navy. Like PureLash Mascara, it is free of all lacquers, shellac and petroleum-based ingredients.


But wait! What about our PureLash Lash Extender & Conditioner?! (my must-have product) PureLash Lash Extender & Conditioner hydrates the lashes to prevent them from drying out and getting brittle. I tend to use it either before I apply my mascara, or right before going to bed. For extra luscious lashes, I like to apply a coat of PureLash Lash Extender & Conditioner, let it dry for a minute or two, and then apply Longest Lash Thickening and Lengthening Mascara.

We love our mascara products, and hope you do too! So with the holidays coming up we have decided to do a giveaway. Enter below for a chance to win one of each of our mascaras! There will be 10 lucky winners!

How to enter:

  1. Leave a comment below telling us your go-to makeup look for the holidays.
  2. Remember to include your current e-mail address so we can notify you if you win.
  3. Get creative and have fun with your response!

Happy holidays!

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Not all natural and organic mascaras are created equal. Some will work wonders in giving you full and lushes lashes, while others will leave them flaky and brittle due to a lack of chemical formulations that help keep conventional mascara moist. Most ingredients in conventional mascara will leave you scratching your head and feeling uncertain about its safety.

The 5 Best Selling Natural Mascaras:

For your convenience, the below list shows the 5 best selling natural and organic mascaras currently for sale on Amazon.com.

On SaleBestseller No. 1

Burt’s Bees 100% Natural Origin Nourishing Mascara, Black…

  • BLACK BROWN MASCARA: One mascara tube with convenient, easy-to-use applicator in Black Brown,…
  • NOURISHING INGREDIENTS: 100% natural origin formula is made with Jojoba Oil and naturally…
  • STRENGTHEN & CONDITION: Our brush and formula work together to instantly give you long-lasting…

Bestseller No. 3

ILIA – Natural Limitless Lash Mascara | Non-Toxic,…

  • A Clean Mascara That Goes Above + Beyond The Expectations Of Any Natural Mascara
  • Buildable + Flake-Free, Limitless Lash Mascara Lifts, Curls, Lengthens & Adds Just The Right…
  • This Lightweight + Nourishing Formula Is Made With A Blend Of Organic Bee + Carnauba Waxes To…

Bestseller No. 4

Fifth & Skin NATURLASH Natural Mascara (BLACK) -…

  • ♥ BEST NATURAL MASCARA ON THE MARKET: Silky Smooth Application | Lengthening Mascara for…
  • ♥ 100% NATURAL & NON TOXIC: All Natural | Made with Botanical Ingredients | Non GMO | Cruelty…

On SaleBestseller No. 5

4D Silk Fiber Lash Mascara,Natural Waterproof Smudge-proof…

  • Incredible Volume & Length: Bestidy Fiber Eyelash Mascara can gives your eyelashes a boost of…
  • Clump Free: The smooth and creamy mascara sweeps across all lashes without clumping, flaking,…
  • Waterproof & Long Lasting: This waterproof and long-lasting Mascara formula ensures that your…

Harmful and Toxic Ingredients in Conventional Mascara

Some of the most harmful ingredients in mascara are parabens, aluminum powder, propylene glycol, and retinyl acetate. These ingredients pose risk to your body’s estrogen levels, cellular and biochemical changes in your cells, and can even have neurotoxic consequences.

Even though you may get those perfect lashes with your favorite conventional mascara, it is certainly not worth the risk to your health. Plus, there are heaps of natural and organic mascaras on the market that do just as good of a job, if not better, than regular mascara!

How They Affect Your Body

Using these ingredients on a daily basis, these harmful ingredients are absorbed directly into your bloodstream. Mascara is also used very close to the eyes – one of the most sensitive and essential parts of the body.  The safety and health of your eyes are imperative and something one should not be willing and open to posing a risk to. You need those beautiful eyes to do pretty much everything in your daily life, so treat them right.

Using toxic ingredients and chemicals is not worth the risk it poses to your body, especially when you can easily find and use healthy and natural alternatives. It is important to seek natural, organic, and healthier alternatives. Luckily, there are plenty of clean options available, and more options becoming available on the market every day.

How To Choose a Natural Mascara

There are a few important tips to keep in mind when searching for your new natural mascara. Many mascaras claim they are natural or “use natural ingredients.” However, that doesn’t mean they are actually natural – they could still be loaded with chemicals and toxic ingredients. Since cosmetics are not fully regulated, cosmetic companies are not required to fully disclose what is in their products.

Therefore, all it takes is for one natural ingredient to be used in the mascara, such as coconut oil, and they can claim they use “natural ingredients.” Of course, the use of one natural ingredient doesn’t make up for the host of other chemicals used in the product. It is essential to be mindful of these gimmicky labels in beauty stores. These brands are purposely trying to have their customers fall for those labels, so don’t be one of them.

Read the ingredient list and keep an eye out for any of the above ingredients. A fantastic rule of thumb to remember is if you cannot pronounce an ingredient or have no idea what the ingredient is, you may want to steer clear of that product. Often, a laundry list of ingredients is a red flag as well and all of those ingredients are unnecessary. Try and find a mascara with as few ingredients as possible.

The 10 Best Natural and Organic Mascaras:

Each mascara is completely natural, uses organic ingredients when possible, and is free of toxic ingredients. Your lashes will love them and your body and eyes will surely thank you. Below we review the ten best natural and organic mascaras currently on the market.

1. Endlessly Beautiful Mascara

Endlessly Beautiful Mascara

Endlessly beautiful Mascara features 100% natural ingredients, 85% of which are certified organic. Although not all of their ingredients are certified organic, that doesn’t mean the product is worth throwing aside. You can still get a quality and healthy product even if it is not USDA-certified organic.

This formula is free of unnatural colors, fragrances, and preservatives. The ingredient list is minimal and consists of ingredients you have actually heard of – like water, grapefruit seed oil, and coffee powder for natural and powerful color. The formula is designed to keep your lashes clump-free and won’t smudge or flake off, which is a very common issue with organic and natural mascaras.

2. Rejuva Minerals Pur Lash Mascara

Rejuva Minerals Pur Lash Mascara

Rejuva Minerals Pur Lash Mascara is as natural and clean as mascara can get. Rejuva Minerals has been given the EWG’s (Environmental Working Group) Skin Deep Verification seal. The EWG is one of the world’s largest databases that rate the safety of common ingredients in beauty products. Each ingredient goes through a rigid testing and scoring process.

Products that become verified and receive the stamp of approval from the EWG are the highest quality and safest products in the cosmetic industry. Mostly all of Rejuva Minerals products are EWG verified as well, so check out their other awesome beauty products too.

Rejuva’s Pur Lash avoids all ingredients of concern, contains minimal ingredients, and will keep your lashes healthy and strong. No worrying about parabens, mica, titanium dioxide, GMO’s, or anything artificial. The plastic tube is even BPA and phthalate-free! If you are looking for an affordable, super healthy, and lash volumizing mascara, give this wonderful product a shot.

3. W3ll People Expressionist Mascara

3. W3ll People Expressionist Mascara

If you are looking for full, bold, and fluffy lashes, look no further! This Expressionist Mascara has received numerous awards, from Elle and Allure for the best mascara. W3ll People have created a mascara that is chemical-free, petroleum-free, contains no parabens, tars, fibers, or aluminum. It’s also gluten-free for those who are sensitive to gluten.

You can also feel good about this mascara since it is GMO-free, EWG Verified, and produced with sustainable energy practices. W3ll People is a fantastic company that doesn’t just care about pure and healthy skincare and makeup, but they really do care about our environment and a beautiful planet as well.

It is one of the best mascaras in the beauty industry for a reason, even beating out the most popular conventional mascaras from brands like Dior, Urban Decay, and tons more. Essentially, there is no reason to not switch out your favorite toxic mascara for this one. We really think you need to give this amazing mascara a try.

4. Kjaer Weis Mascara

Kjaer Weis Mascara
Image Source: Kjaer Weiss

No Butyl Acetate, Butylated Hydroxytoluene, DEA, Urea, Ethyl Acetate, Parabens, Petrolatum, Phthalates, Propylene Glycol, Sodium Lauryl Sulfate, Toluene, Triethanolamine. Phew! That’s a ton of ingredients you don’t have to worry about with this mascara.

This mascara is also comprised of 99.8% organic ingredients to ensure you are putting the healthiest ingredients on your lashes. It is challenging to find a mascara with such a high percentage of organic ingredients, so if certified organic ingredients are high on your priority list, this is a great option for you.

This mascara is easy to put on, smooth, and clump-free. Overall, the ingredient list, organic ingredients used, and the way the mascara goes on and looks are worth the price and maybe your new favorite brand to use.

5. 100% Pure Fruit Pigmented Mascara

100% Fruit Pigmented Mascara

This is a mascara full of conditioners for long and full lashes. It separates lashes for an incredibly luscious look and keeps your lashes looking soft and full for the most sultry eyes you could ever want. What is truly unique about this mascara is that it’s completely fruit pigmented and there are absolutely no artificial colors. Its tint comes from black tea, berry, and cocoa pigments – talk about healthy and delicious! (Don’t eat it of course).

The ingredient list here is a bit longer, but most of those are natural extracts that will give you strong and healthy lashes – so nothing to fear. Although we say to avoid long ingredient lists, this mascara just goes to show that there is always an exception to the rule. If your product has a long ingredient list but is full of natural, healthy, and organic ingredients, the long list rule can be put aside for the time being.

6. BaeBlu Organic Mascara

BaeBlu Organic Mascara

We love this natural and healthy mascara option because it is like two products in one. Of course, it is a great mascara that gives you a perfect bold lash look, but it is also a lash conditioner. They use natural oils in their formula to help condition your lashes and nourish them to help them grow, keep them healthy, and give you lots of volume.

It is a great option for those with sensitive eyes and skin because it is made with all-natural and organic ingredients and never any harsh fillers or chemicals. Made in the USA, vegan, gluten-free, and cruelty-free as well.

7. Dizao Organics Natural Moisturizing Mascara

Dizao Organics Natural Moisturizing Mascara

Made with 95% organic ingredients and nothing artificial, this moisturizing mascara is packed full of unique and powerful ingredients. Ingredients include chamomile, coffee powder, rice extracts, natural conditioning oils, lemon peel, and grapefruit extract, all combine to make this mascara super nutritious for your lashes. It is both lengthening and volumizing and will last all day without smudging and waring off. However, it does come off easily with warm water and your favorite face wash.

8. Mineral Fusion Volumizing Mascara

Mineral Fusion Volumizing Mascara

If you want a mascara that is full of healthy minerals, you are going to want to get your hands on this Mineral Fusion Volumizing Mascara. While all the minerals are great, it will also give you such lush and full-looking lashes.

It comes with a full bristle wand to coat your lashes and boost the volume of your lashes in the most effortless way possible. Their formula is gentle, natural, and non-irritating and you will never have to worry about any of that annoying clumping, flaking, or smudging that is such an issue with so many other mascaras on the market.

9. Pacifica Beauty Stellar Gaze Length & Strength Mascara

Pacifica Beauty Stellar Gaze Length & Strength Mascara

Pacifica is a well-known and popular brand in the natural beauty world. They are known for their fun yet high-quality natural and organic products. This lengthening and strengthening mascara is one of their most popular products and for good reason. It is long-lasting, clump-free, free of harsh and toxic chemicals, and is 100% vegan.

They also infuse their mascara with coconut oil and vitamin E to hydrate each one of your lashes to help give you tons of volume and length. The hydration from coconut oil and vitamin E also strengthens your lashes at the same time.

10. Burt’s Bees 100% Natural Origin Nourishing Mascara

Burt's Bees 100% Natural Origin Nourishing Mascara

We always like to try and include a healthier brand that is easy to find for most people and also affordable, and Burt’s Bees is always that go-to brand. Although their formula may not be perfect as far as ingredients go and there are other options on the market with cleaner ingredients, this mascara is still so much healthier than your average conventional brand.

Their ingredients come from 100% natural origins and they avoid some of the worst offenders when it comes to toxic and chemical ingredients. Therefore, this is an ideal option for those on a budget or who have limited access to other brands, but still want a healthier and more natural mascara.


Take a deep breath – you have now learned all about conventional toxic mascara, what it does to your body, what to avoid, and what to look for in natural, clean mascaras! Sure, it can be a little overwhelming, but once you know what to look for and find a brand and product you like, it will be smooth sailing from there.

Our Top 5 mascaras are some of the best natural and organic options on the market and you are sure to find something to fit your needs. Searching for healthy mascara can feel daunting and overwhelming with so much to look for and consider. Our list takes out all of the dirty work (literally) so you can feel confident in your next mascara purchase! It is always fun to try out and find new mascara, so take some time and work your way through this list. Hopefully, you will find that healthy mascara from your dreams!

This article was last updated on June 14, 2021 .

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