“We go to the ends of the earth on a quest for the highest performing ingredients possible to ensure that our products do what they say they will do,” explained Elizabeth Lamont, Vice President of Marketing for La Prairie. In an in-depth interview, we discussed the history and evolution of the company, their commitment to quality and science, signature products that define the brand including the Skin Caviar Collection, and much more.La Prairie skin caviarElizabeth Lamont, La Prairie

Tell me a little bit about the founding of La Prairie. What was the moment, insight or experience that led to its creation?

In speaking about the brand’s creation, what people don’t realize is the genesis of La Prairie was a clinic which came to life in Montreux, Switzerland, in the 1930s, and was founded as a complete wellness and anti-aging clinic. It was the destination of the influencers of the day – with celebrities, royalty and nobility, the name La Prairie was whispered on their lips in the most influential circles. The brand La Prairie was a result of their desire to continue the treatments that they had at the clinic once they returned home, and ongoing requests for “I want these products” and “how can I continue to experience this at home”.

In 1978, we came to the market with products that were available for purchase and we’ve never looked back. We have realized that it’s not just royalty, celebrity and nobility who are interested in turning back the pages of time and extending their youthful experience, and so for almost 4 decades, we’ve brought that promise to an increasingly larger audience.


With regard to the scientific foundation underlying these products, what exactly does that mean at La Prairie?

In terms of our scientific foundation, again it goes back to the clinic and the original anti-aging therapies which were offered there, and from the scientific innovations which were used. Today, and with that inspiration, we have bio-technically created our exclusive Cellular Complex which is at the core of all our skincare treatments products and really the foundation for our ability to diminish the effects of time. On top of that, we layer a number of ingredients answering the different concerns that our customers have, and really we go to the ends of the earth to find them.

 There is nothing that will stop our quest to find the highest performing ingredients. We never compromise on quality. In our formulation process, we never have to say “what if we substituted this for that”. We are always looking for the ultimate blend of ingredients in order to be able to provide the ultimate in an anti-aging solution to our customers.

What have been some of the products that have truly defined La Prairie as a brand of rich history and legacy all these years?

In terms of the products that really define us, the Skin Caviar Collection in our iconic cobalt blue packaging is readily identifiable as La Prairie. It began in 1987, when we referred to this ‘caviar phenomenon’ and when we found a way to encapsulate the caviar extract in a very lavish application treatment. It was audacious, and something only La Prairie could dare suggest – that you apply caviar to your skin. We were iconic in the industry, and highly visible on the retail floor. People would seek us out like a beacon in the department, that cobalt blue was and remains a unique color in the skincare space. The collection has evolved since then.

About a decade later, in 1998, we introduced our Skin Caviar Luxe Cream which to this day is our number one selling product, and the collection has continued to evolve.  Skin Caviar Liquid Lift is just what the name says – it’s like an instant face lift in a serum form.  Recently, we introduced the Skin Caviar Luxe Sleep Mask, which is very much a spa-like indulgent nighttime treatment that you brush on, leave on and go straight to bed. It’s like having an overnight lifting facial in a jar.

La Prairie

Apart from the Skin Caviar Collection, we are known for very specialist types of products, and I think specifically of our Cellular Power Infusion launched in 2010, which is a four-week energizing treatment at the cellular level within the skin. It’s like giving a boost – a surge if you will — to skin cells, and it’s a treat that you give yourself every three months.

Our Cellular Swiss Ice Crystal Dry Oil which was the first luxury anti-aging oil to come to the market. That again, merges our bio-technical origins, with ingredients that were found in the highest summits of the Alps. It also incorporates our Swiss Ice Crystal Complex – a blend of ingredients that work to address first signs of aging and to strengthen skin against today’s lifestyle and environmental stressors.

In 2014, our Cellular Eye Essence Platinum Rare joined a collection of three other platinum products. The Platinum Collection is one that offers ultimate rejuvenation regardless of skincare concerns, and again, it exemplifies the use of the rarest, most precious ingredients. The Cellular Eye Essence Platinum Rare is a serum that helps to make any eye cream used on top of it even more effective. In and of itself, it helps fight wrinkles, discoloration, and helps with firmness, lifting, and luminosity. Its moisture-patch technology then keeps your eye cream in place, so that surface treatment product goes to work in exactly the area in which it’s designed to perform.

Last year, we launched Anti-Aging Rapid Response Booster. ‘Rapid Response’ was really the key to the success of that product. With clinical trials that proved that in just two weeks, 100% of women saw a reduction in the depth, the length and the number of their wrinkles. It was a real game changer for us. The biggest launch in the company’s history all around the world, and we are continuing to see its performance grow in early 2016.

La Prairie

Finally, if we were in an elevator and you had to tell me what La Prairie stands for, how would you define the company and its offerings?

In a nutshell, La Prairie offers the most prestigious, the most high-performing skincare products in the marketplace. Our ‘Swissness’ is one of the things that sets us apart, with attributes of precision, purity and the artistic elegance of our packaging. Innovation of course, and we’ve talked about going to the ends of the earth on a quest for the highest performing ingredients possible to ensure that our products do what they say they will do (and then some) – that’s what keeps customers coming back to us. They also come back for the service that they experience with our beauty advisors at counter. it’s a very high touch, very personalized, very intimate relationship that builds loyalty and that has contributed to the legacy of our brand since the 1930s.

For more information, laprairie.com

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The epitome of chic, luxury designs, Annaleena is the accessories line that we just want to indulge ourselves in! Founder and designer, Lina Hamed uses only the very best materials including lizard and crocodile, in a color palette of both confident, vibrant and muted shades. Signature styles can be seen in the beautiful ‘Chancellor’ shape, available in a range of sizes proving to be a must-have style for the fashion crowd. We catch up with Lina to discuss her luxe arm candy…

lina hamed

Describe the Analeena woman…
The Analeena woman understands luxury and craftsmanship; she is strong minded and follows her instincts.

Which is your favorite bag from the collection?
Tricky question, with a baffled response! The collection is very big, every bag caters for a different need. I love all of them otherwise I wouldn’t launch them, I’m the guinea pig, I test/carry the bag myself for an entire season before launching it.

What is your favorite material to work with?
Crocodile! I love luxury, and I enjoy being able to develop interesting finishes to the skins.

Do you have a style icon?
Not one in particular, there are many stylish women I admire. I love Diana Vreeland for her strong-minded attitude towards what she liked in fashion.

Who would you like to see with one of your bags?
The woman that loves luxury.

What are your plans for next season?
I’m collaborating with a great sculpture which will be revealed soon..

For more information, visit www.analeena.com | @linaanaleena, @ANALEENA


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In the Dynamic world of the Hair & Beauty Industry, Idealism and Creativity are just as essential as pragmatism and practicality. A balance of these qualities creates an ideal combination for developing a successful company and creating impeccable premium services.

 Action Hair Salon

The combination of Caring Attitude to each client,  with the salon’s Unique Features and Professionalism, has led the Famous Action Hair Salon to high status as one of the country’s Industry Leaders. This year the company celebrates another Major Achievement – it became the winner of Luxury Lifestyle Awards in the category of The Best Luxury Hair Salons in Singapore.

New product display at Action Hair Salon

Action Hair Salon was established in 1998 by Sonnie Tan, Executive Director, and Vinn Wong, Master Stylist & Managing Director. Together, they positioned the salon to be in the Vanguard of the industry. Both dedicated all their efforts to reach the Top. Action took only a couple of months to expand from a humble team of two to six professionals. When the opportunities arrived, the salon moved to Paragon Shopping Centre, occupying a bigger space with opportunities that provide new premium services to customers. Since then, the company continues to actively develop, explore industry opportunities, and launch new premium services.

Product display at Action Hair Salon

The list of services includes Haircut, Styling, Wash & Blow, Chemical Services, Supplemental Treatments, Exclusive Signature Treatments, Hair Spa, etc.

Today Action Hair Salon occupies an area of a few thousand square feet, with a Runway, where Hair Shows, Fashion Shows, Product Launchings, and Special Events are organized. It also incorporates a Hair Spa, Special Treatment Rooms, and Luxury Rooms with high-end Salon Chairs.

It is presently located on the 5th level of one Singapore Prestigious Shopping Mall – Paragon Centre along Orchard Road – Singapore’s most famous shopping precinct.

Mini Bar at Action Hair Salon

Action, the Internationally Renowned Salon has a team of talented and skilled stylists led by Master Stylist Vinn Wong. The salon offers a wide range of top-quality hairdressing experiences to affluent clients from all over the world. It has a rich following of Local and International Socialites & High Profile Clients.

Cutting Counter at Action Hair Salon

Its reputation for high-quality treatments & services using the Latest Equipment & The Best Luxury Products – BALMAIN Paris, MY ORGANICS Italy, DEFINITE Italy for scalp and hair issues and problems, with the clients leaving the salon feeling Fresh & Confident with a Palpable Passion in the Action Team.

Model who had her hair done at Action Hair Salon

“It is a great pleasure and honor for us to be recognized as the winner of the Luxury Lifestyle Awards. This achievement is another proof that our efforts & focus to provide the highest quality services in the hairdressing industry have been Meaningfully Successful. It is a great motivation for us to further develop and find new ways to add beauty to our customers’ lives,” said Sonnie Tan & Vinn Wong.

About Luxury Lifestyle Awards

Luxury Lifestyle Awards is a global award selecting, recognizing, celebrating, and promoting the best luxury goods and services all over the world. The goal of the company is to connect people with the best of luxury. LLA has evaluated more than 10 000 various goods and services in 400 categories from 60 countries and analyzed the results to give you a TOP list of the best of the best in the world. Such world-renowned brands as Chanel, Dom Perignon, and Ferrari were proudly named winners. The victory brings companies status and recognition, global promotion, and exposure to an entirely new market of customers.

For more information, please visit: https://luxurylifestyleawards.com/

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