Mascara Tips for Loud & Clean Lashes

beyond lash volumizing mascara

Mascara! Did you know that mascara is the most used makeup product?  A poll taken by Mintel said 64% of women wear mascara.  That’s higher than foundation, blush, OR concealer.  So, the majority of women are wearing mascara.

Why is mascara key in your makeup routine? Most woman wear mascara to make their eyes pop.  Even if you don’t wear eyeshadow, adding a little mascara to your lashes opens the eyes and makes them look bigger. 

What is it about mascara we love and how do you choose the right kind? There are so many choices, maybe too many choices.  But now we have the perfect mascara for everyone — the New BEYOND LASH Volumizing Mascara.  

What makes this mascara so great?  It’s 98% naturally derived formula with clean, healthy ingredients for the eyes and lashes. If you have sensitive eyes or wear contacts this mascara is a perfect fit.

Key Ingredients In Our Clean Mascara

mascara ingredient bamboo

Bamboo Stem Powder

  • A natural alternative to nylon fibers that helps add length and volume to lashes.

Basil Root Extract

  • An antioxidant that helps lashes feel fuller and look healthier.
mascara ingredient basil

Rice Bran Wax

  • A vegan alternative to beeswax that helps provide a strong yet flexible coating.
mascara ingredient rice

It’s also important to understand what’s not in our healthymascara.  As always, we strive for clean ingredients that perform. We always formulate without Parabens, Phthalates, no carbon black, or Teflon (standard ingredients in traditional mascaras).

The hourglass shaped wand is also a huge innovation. It will hug the base of the lashes so you can get even, thicker, fuller lashes with just one coat.  And no clumping!

How to Apply Mascara

mascara application tips

Depending on your lashes (curly, poker-straight, lacking volume) here are some handy mascaratips and application guidelines:

Top – of – the Line Lashes

Wiggle the wand close to the lid and press to create the illusion of eyeliner! This will make your lashes look even fuller. This is known as a “stamping” technique.

Roll, Curl, Repeat

For more curled lashes, roll the wand as you wiggle from root to tip. Apply a second coat while lashes are wet.

Every Last Lash

To coat difficult to cover lower and corner lashes, hold the wand upright, gently press into lashes to coat each individual strand.

We want to see your lashes wearing the New Beyond Lash Mascara! Tag @janeiredale with #GetLouderLashes. Come clean with us!

Just a little mascara trivia. Mascara dates to the Ancient Egyptians as far back as 3400 B.C.  They used bone and ivory to create their applicators and blended Kohl with crocodile dung (we know that was not clean!), water, and honey. Men and women both wore mascara during this period.  It wasn’t until 1872 when Eugene Rimmel created the first packaged cosmetic mascara — it was petroleum jelly mixed with coal dust. (We’ve come a long way!)

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How to Apply False Lashes (Video)


How to apply false lashes with AnnaRoseOne of the most common questions I get from ladies is about false eyelashes. Falsies can be super easy to apply with a little bit of practice. 

Our go-to false lashes and glueHere are a couple of tips:


-Measure your eye and cut the strip down if it’s too long for your eye (usually just a few centimeters on each strip will do the trick!).


-Remember to stabilize your elbow to keep your hand from shaking.


-Look down but don’t close your eyes when applying.


-Let the glue get a little tacky before setting the lashes on the lash line.


-Apply one coat of mascara before the lashes and one coat after to marry them together. 


Good luck! xo. AnnaRose


Credits // Author: AnnaRose Kern. Photos and Video: Sarah Rhodes. Music: Jeremy Larson. Photos edited with A Beautiful Mess Actions

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Let’s Talk About False Lashes


Let's Talk About False Lashes abeautifulmess.comWhenever I make a mental list of things that I am thankful for, once I get past all the obvious top favorites like family and friends, I always give false lashes a grateful shout-out. Now, I realize that false lashes are not a big deal to everyone, but I was given a pretty skimpy set of lashes to work with, so I love being able to throw on a pair of falsies for a special night. Everyone has something that gives them an extra boost of confidence (maybe a favorite outfit, super high shoes, or a fresh manicure) and lashes are it for me. I’ve been playing around with lashes for a few years now, and here’s a few thoughts to consider if you are thinking about getting into the lashes game:

Let's Talk About False Lashes abeautifulmess.com What kind of lashes should I get? Good question! There are lots of different kinds to choose from. I group lashes into a few different categories and each one has their own pros and cons:

Natural Lashes: You can see from comparing these lashes with others that they are much more delicate looking (these are my favorite!). These are lashes that are going to give you a boost in length and thickness, but aren’t going to go overboard. I love wearing these for daytime outings when I want a natural look and lashes that are long and light.

Full Lashes: These lashes are obviously much thicker than the natural lashes. While these lashes may look too heavy for everyday wear, they are actually great for photos (especially if the photos are going to be taken from a bit further away). It’s kind of the same principle as theatre makeup—the further away people are from you, the bolder the stage makeup has to be in order to look right. If you were doing full-body photos, these lashes would stand out much more than the natural lashes would at a distance. These lashes also have a more blunt and even shape to the tips of the lashes which give them a vintage mod look as well (these are great full lashes).

Long & Short Lashes: This category of lashes has a bold pattern of longer and shorter lashes. Some may contain criss-crossed lashes, some may be straight, but the pronounced difference in tip length is their biggest feature. I like to use these if I am going on a date where I want a thicker, more dramatic look. 

Individual Lashes: OK you guys, these are actually my favorite type of lashes. Instead of getting all your lashes together in a strip, these come in different lengths and are attached individually until the lashline is full. These lashes do take longer to put on, but they look more natural where your eyelid meets your lashline (you avoid the strip that holds traditional false lashes together) and you can put on as many or as few as you want and customize your length and look. My all time favorite ones (and the ones I’m wearing in these photos) are actually the individual lashes that come in groups of three. You still get all the benefits of individual lashes, but it takes a lot less time to apply them.

Let's Talk About False Lashes abeautifulmess.com What glue should I use? A good glue makes a huge difference. I mean, you aren’t going to be very happy with your false lash experience if they keep falling off, right? My favorite glue is Duo eyelash adhesive. They make it in two colors (for lighter and darker skin tones), and it’s the best glue that I’ve used so far. You’ll definitely want to follow the instructions and let the glue set on the false lashes for about 30 seconds before attaching the lash to your lid—I found that tip helped a lot. Make sure to always, always, always keep a spare tube of adhesive, tweezers, and some spare lashes in your makeup bag when you wear falsies. You definitely don’t want to be stuck without a fix-it kit if something doesn’t stick right the first time. 

What if I have sensitive eyes? If you have issues with lash adhesive, try a latex-free adhesive like this oneDepending on your sensitivity, you may have to try a few glues to find one that doesn’t aggravate your particular sensitivity issue.

How long do they last? Traditional lash strips are faster to put on than individual lashes, but will usually only last you through the day. I say “usually” because I think this does vary a bit from case to case. Depending on how much glue you used (and how good of a bond you got), they should last through the end of the night, however, I have been able to wear them overnight as well. Although they take longer to put on, an added benefit to the individual lashes is that they are designed to last much longer than a one day use. You can get days, even weeks, out of your individual lashes. I always choose individual lashes when I want a full lashline for several days in a row and can usually get at least a full week out of them before I take them off.

Can I reuse my lashes? Yes! If you don’t use mascara when you wear your lashes, you can reuse them several times. Just use tweezers to pull the dried lash glue from the lashes after you remove them and store them in their original case until you want to use them again.

Let's Talk About False Lashes abeautifulmess.com Let's Talk About False Lashes abeautifulmess.com Like I said, I usually wear false lashes for more special occasions (like a photoshoot, a date, or a trip), but if you love them as much as I do, you can wear them whenever you want! If you’ve been on the fence about false lashes, I hope you feel much more confident and prepared to choose your lashes now. So what are you waiting for? Go and load up your lashline! xo. Laura

Credits // Author: Laura Gummerman, Photography: Sarah Rhodes, Photos edited using A Beautiful Mess Actions

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How to Choose The Perfect False Lashes


“How do you know which lashes to buy, and when and where can you wear lashes?” These are questions I get a lot as a frequent false lash wearer! If there’s one thing I’ve realized since I started wearing them regularly and talking about them is that false lashes can be a little daunting if you’re just getting into wearing them. I’m going to break down how I style my lashes (hint: it’s easy) and which pairs I love for what occasions. Something to keep in mind, though—you can wear lashes anytime and anywhere you want. These are just loose suggestions!

My favorite lash brand as of late is Battington Beauty. The things I LOVE about their lashes are that they are comfortable, easy to apply, super high quality (you can get up to 25 uses out of each pair so you’re not going through a lot of lashes), and they do not test any of their products on animals. These eyelashes are meant to fill a more humane void in the lash industry where mink lashes are having a big moment. From left to right in the above photo (so you can compare them to the photos below and know what they look like in the box) the styles are Harlow, Monroe, Kennedy, and Demi 3D with invisible band.

Running Errands — Demi 3D Lash

First up is the demi-lash, and I really encourage anyone who has never worn lashes to try these first! “Demi” means that they are meant to start a little down your lash line instead of having to line it up perfectly with your inner lashes. Technically, you could cut down a pair of lashes, but these are feathered perfectly for this specific kind of application to be seamless. The other great thing about these lashes is that the band is clear instead of black, so you can wear them without any other eye makeup. I have no other eye makeup on in this photo other than the demi lashes. I love wearing these with just a T-shirt/something super casual since they’re so easy to use.

Brunch Date — Kennedy Lash

Another excellent choice for beginners, the Kennedy lash gives you some drama, but not “too much.” If you’re worried about how you’ll feel wearing a lot of lash, this is the perfect pair for you. I am OVERJOYED to announce that these lashes will make an appearance in the Beauty Box in May! I love how thin the bands are on these lashes. They are so easy to apply and are very comfortable to wear, which I definitely can’t say about most lashes I’ve worn. I always forget these are on my face! These medium length/volume lashes are great for a casual but cute look.

Special Occasion — Monroe

I absolutely LOVE these lashes, and they are pretty voluptuous and long. If you’re going to a special event and wearing something you love, I always think it’s fun to glam it up a little bit, and these would be perfect for the occasion. These are 3D lashes, which means they’re meant to mimic the natural growth of your eyelashes and really blend perfectly. I had someone ask me the other day what lashes are good for semi-hooded eyelids, which I have. I’ve never run into issues when it comes to wearing any type of lash (no matter how big they are) as long as they’re really close to my lash line.

Date Night — Harlow 

These Harlow lashes are high drama and a statement with length and volume. I absolutely adore them and think they’re perfect for a night out! Another thing I love about this brand is that they have the best glue! Clean glue is really hard to find and I really like theirs a lot—you don’t need very much at all for your lashes to stay put. Wearing these with a fun printed dress is my favorite!

I hope this post has been helpful to anyone out there that just doesn’t even know where to start with lashes. I also want to stress that these are just suggestions on how to style your lashes. There are no rules when it comes to makeup! I’d wear the biggest lashes in this post on just a normal day out, because I just love big lashes. The heart wants what the heart wants. 😉

xo, Keely

Credits // Author: Keely Rust / Photography: Amber Ulmer. Photos edited with A Color Story Desktop.

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