The beauty industry is fixated on anti-ageing efforts designed to make you look younger for longer. However, as you age, you may find that your desire to look like a 20-something wanes. Instead, you want to embrace your more mature appearance and find a way to look great in a way that suits you.

However, ageing with grace doesn’t mean you have to ditch skincare and makeup altogether. Instead, consider approaching your next beauty regime with play and curiosity.

Against “Anti-Ageing”

We’re constantly bombarded by advertisements for anti-ageing serums and moisturizers that claim to do away with wrinkles and blemishes. However, more people today are turning their back on the cult of anti-ageing and ditching the term altogether. In its place is a fresh desire to age with grace and find beauty in older age.

Allure, the U.S. beauty magazine, has ditched the term anti-ageing entirely. Allure Editor Michelle Lee backed the decision by stating “whether we know it or not, we’re subtly reinforcing the message that ageing is a condition we need to battle.” Lee goes on to explain that the way we talk about ageing matters and that banning the term anti-ageing may help people around the world embrace their body as it is today.

Being opposed to anti-ageing treatments doesn’t mean you have to give up on the beauty industry altogether. It just requires a shift in mindset so that you focus more on producing a look that makes you feel comfortable and beautiful in your own skin. Usually, that starts with a holistic wellness regime.

Wellness Regimes

Wellness and beauty go hand in hand. It’s hard to look great if you’re living on fast food and haven’t worked up a sweat in years. A good wellness regime can help you feel happy and healthy in old age, too. A regular exercise routine can strengthen your social bonds, bring you a sense of purpose, and help you stay up to date with the latest trends and topics.

Finding the wellness routine that works for you depends on your current fitness and your interests. There’s no point forcing yourself to complete a workout you don’t enjoy or eat a plate of food that you hate. Instead, consider teaming up with a personal trainer or dietician who can work with you to create a bespoke plan that can help you look and feel great.

If you don’t have the time to connect with a professional, consider starting with light exercise. Easing yourself into a more active lifestyle is important, as you’re more likely to become injured when you first start moving your body again. Instead consider exercise routines like:

  • Couch to 5k programs;
  • Yoga for beginners;
  • Walks and hikes on local footpaths;
  • Spin classes.

Gentle exercise and wellness programs can help you great at any age. The beauty industry also has plenty of products to help promote your overall wellness and look.

Beauty For Wellness

The beauty industry has become increasingly invested in holistic health in the last few years. Consumers today are savvy and won’t be fooled by miracle claims made by anti-ageing products. As a consumer, you can be on the lookout for beauty products that support your wellness and help you look great.

You can still find support from the beauty industry to have healthy and beautiful skin over 50. An effective cleanser, moisturizer, and vitamin-rich serum can help your skin look fresher and reduce the visibility of wrinkles. Partner these products with a healthy diet with plenty of fruits and veggies. Try to go easy on sugary snacks and fast food, and opt for foods that fuel your new-found love of wellness and exercise.

Experimentation And Treats

The occasional treat and experiment is a great way to break up your routine and discover a new sense of style. It’s worth switching up your beauty routine and the makeup products you use every few years as new styles and technology emerge.

Pay particular attention to the colours you keep in your wardrobe and makeup palette. Colour psychology tells us that the colours we use to dress and present ourselves can have a meaningful impact on the way we perceive ourselves. If you’re looking to age with grace and playfulness, you may want to opt for colours like subtle oranges and blues which are associated with tranquillity, bravery, and calm.


Despite popular belief, beauty and wrinkles can go hand in hand. As you age, consider approaching your new look with curiosity and playfulness rather than holding onto your look from 20 years ago. You can experiment with new colours and fashions and should consider a wellness routine that supports your overall health and well-being. All this can help you embrace your body as you grow older and help you live a happier, more fulfilled life.

0 comment
0 FacebookTwitterPinterestEmail