Eyeshadows are fun because you can find them in so many different and unique colors. You can go with neutral and muted colors, shimmer and sparkle, or even bright vibrant colors! However, just like with all other makeup, you must be careful with the kind you purchase.

The 5 Best Selling Natural and Organic Eyeshadows:

Bestseller No. 1

ONLYBETTER Vegan Eyeshadow Palette, Nude Eyeshadow Palette,…

  • 🌿High Pigmented Eyeshadow Palette – This Vegan Eyeshadow comes from natural, 88% Organic,…
  • 🌈 Long Lasting Vegan Eyeshadow Palette – Our Organic Eyeshadow Palette contains 16 Highly…
  • 🕴️‍♀️Smoot Blended & Wildly Used – The Nude Eyeshadow Shimmer Palette are easy to…

Bestseller No. 3

Harvest Natural Beauty – Organic Eyeshadow – 100% Natural…

  • 100% Natural, Certified Organic, Non-Toxic, Vegan, Gluten Free, Sustainably Formulated &…
  • No Parabens, No Petroleum, No PEG’s, No GMO’s, No Mercury, No Phthlates, No Diazolidinyl Urea,…
  • Our innovative, highly pigmented, all natural eye shadows are infused with luxurious organic…

Bestseller No. 4

ONLYBETTER Vegan Eyeshadow Palette Organic Eyeshadow 16…

  • 【Highly Pigmented Eyeshadow Palette】This Vegan Eyeshadow comes from natural, Organic,…
  • 【Long Lasting Vegan Eyeshadow Palette】Our Organic Eyeshadow Palette contains 16 Highly…
  • 【Smoot Blended & Wildly Used】 The Nude Eyeshadow Shimmer Palette are easy to blend which…

On SaleBestseller No. 5

Physicians Formula Murumuru Butter Eyeshadow Palette Sultry…

  • BEAUTIFUL, WEARABLE COLOR: If you like our Butter Bronzer, this lush eyeshadow palette is a…
  • DEFINE & CONTOUR: Apply these soft, ultra-creamy eyeshadows with the double-ended eyeshadow…
  • ALL EYES ON YOU: From our Murumuru Butter Collection of eyeshadow palettes, to our Eye Booster…

Eyeshadow is filled with artificial colors, chemicals, and toxic ingredients. Your eyes are one of the most precious and sensitive parts of your body, so you need to treat them with an extreme amount of care!

What to Avoid in Eyeshadow and How to Buy Natural

Just like the many other posts about unnatural and chemical-laden makeup we have posted about, many of the same things can be said about conventional eye shadow. To check out some essential information about the dangers of makeup and some of the top ingredients to avoid, check out our posts about mascara and foundation! There, you can also learn all about how to best choose a natural or organic makeup brand or product.

Here are some of the highlights and most important information from the two articles.

How They Affect Your Body

Using toxic ingredients every single day can be so harmful because those ingredients are absorbed directly into your bloodstream. Eye shadow is also used directly on the eyelid and the areas around the eye, which is one of the most sensitive parts of the body.

The safety and health of your eyes are important and something you do not want to take the risk of damaging. You use your eyes for so many different things on a day-to-day basis and willingly using chemicals that can affect your very necessary and sensitive eyes is not the best idea.

Toxic ingredients and chemicals are not worth the risk of how harmful they can be to your body. It is especially unnecessary because you can easily find and use healthy and natural alternatives that will not pose any damage to your eyes in the long run.

It is important to seek natural organic and cleaner alternatives so you can avoid all potential risks. There are heaps of clean options available and more options available every day, so you have no excuse to not find something that is natural and safe to use on your eyes!

How To Choose Natural Eye Shadow

Now we will discuss some tips to find natural and organic eyeshadows so you can find some really great and healthy options for your next purchase. Many eyeshadows can claim they are natural or “uses natural ingredients.” However, that doesn’t mean they are actually natural – it could still be loaded with chemicals and toxic ingredients.

Since cosmetics are not fully regulated, cosmetic companies are not obligated by the law to fully disclose what they put in their makeup. This means that they would only need to use one single naturally derived ingredient in their products, with the rest being chemicals, and they could claim they use natural ingredients. Obviously, this is very misleading and the other ingredients can still pose lots of risks to your body and health.

It is essential to be mindful of these gimmicky labels in beauty stores because much of the time they are not actually going to mean anything. Their marketing goal is to make potential customers think they are buying something healthier and cleaner when in reality their product is just as bad as any other conventional brand on the market.

With this in mind, you must read the ingredient list and keep an eye out for any ingredients that may be of concern. One of the best and easiest rules to remember is if you cannot pronounce an ingredient or have no idea what the ingredient is, you may want to steer clear of that product.

Often, a laundry list of ingredients is a red flag as well and all of those ingredients are unnecessary. Try and find eye shadow with as few ingredients as possible and where the color in those eyeshadows comes from natural color sources like fruits, veggies, and minerals.

The 10 Best Natural and Organic Eyeshadows:

Now that we know a little bit more about what to look out for and what to avoid in your eye shadow and other beauty products, let’s dive right into the 10 best natural and organic eyeshadows, which are filled with beneficial and healthy ingredients!

1. Honest Beauty Paraben Free Eyeshadow Palette

Honest Beauty Eyeshadow Palette

Honest Beauty makes a high-quality compact natural eyeshadow palette that so many people love. This fun palette has a variety of colors and shades, but they keep the colors simple and natural with nothing too over the top.

They have mattes, satins, and shimmers in each palette, so you can choose to be more subtle or a little funkier with some fun sparkles. Their shadows have a smooth and velvety texture, so they go on with an easy hand and have a buttery finish.

Each color is richly pigmented as well, so a little bit goes a long way and a palette will last you a good long time. Honest Beauty’s eyeshadows are never made with any talc, mineral oil, parabens, paraffin’s, silicones, or petroleum.

They are also cruelty-free, tested by dermatologists, and hypoallergenic for those who have sensitive skin. Honest Beauty is all about clean and healthy products, but without sacrificing performance or having to compromise at all with a natural and healthier product. You can feel super good about using this awesome eyeshadow palette.

2. Mineral Fusion Eye Shadow Trio

Mineral Fusion Eye Shadow Trio

Mineral Fusion’s eye shadow features rich and long-lasting color, which is something that everyone wants in a great high-quality eyeshadow. Each trio pack has 3 different beautiful colors in just about any color scheme you want. You can choose matte colors, shimmer and sparkle, smoky eyes, pale neutral colors, and much more! There are fun and natural colors that everyone will love. It can be challenging to find pretty natural eye shadow with the right amount of shimmer and sparkle and these shadow trios will do just that!

These eyeshadows contain age-defying ingredients like pomegranate, white tea, red tea, and sea kelp to protect against free radical damage. Just like all other Mineral Fusion products, these eyeshadows are paraben-free, cruelty-free, gluten-free, fragrance-free, phthalate-free, contain no artificial colors, talc, and are hypoallergenic. This is a clean brand that you will definitely love.

3. Burt’s Bees 100% Natural Origin Eye Shadow Palette Trio

Burt's Bees 100% Natural Origin Eye Shadow Palette Trio

Burt’s Bees is one of the most well-known and recognized healthier skincare and makeup brands on the market. They make a huge variety of products ranging from makeup to face cleansers to shampoo and conditioners, plus much more. Of course, they also make eyeshadow in this color palette and many other color palette options as well. Their shadows are made from 100% natural origin ingredients, are easy to blend, are long-lasting, will not crease, fade, or smudge. The rich mineral colors will give you a bold look.

Ingredients such as honey, bamboo, vitamins, and minerals are super healthy for your skin and make the product safe to use around your eyes on a daily basis. Your eyes are one of the most sensitive parts of your body, so you want to ensure the product you are using is safe and clean. The Burt’s Bees promise is as follows:

“This Burt’s Bees eye shadow is ophthalmologist-tested and formulated without parabens, phthalates, SLS, petrolatum, talc, synthetic fragrances, or silicones. Never tested on animals.” This shows that you can feel confident your Burt’s Bees eyeshadow does not have any of the worst chemical ingredients typically found in many makeup brands that are harmful and unnecessary.

4. Daisy Blue Natural Eye Shadows

Daisy Blue Eye Shadows

Daisy Blue eyeshadows come in 4 simple, earthy colors for those of you natural look lovers. Deep rich brown, shimmery gold, shimmery neutral, and white shimmery stardust are about as natural as they get and will give you the perfect earthy look.

Again, this company only uses mica, titanium dioxide, iron oxide, and zinc oxide in their eyeshadows. They are cruelty and gluten-free, 100% natural, and free of artificial fragrance, sulfates, and phosphate. On the EWG Skin Deep database, this eye shadow only receives a low score of 1.

5. Kjaer Weis Natural Eye Shadow

Kjaer Weis Eye Shadow

Deep rich colors are what these eyeshadows are all about. The fact they are from Italy and are certified organic is also a huge bonus! Their gorgeous shadows are produced without petroleum, parabens, artificial colors, and fragrances, or petrochemical emulsifiers. They are never tested on animals and some of their colors are 100% vegan.

Some of their special ingredients include bamboo, which is abundant in naturally occurring silicone to help the collagen in our skin stay firm. Honeysuckle is antibacterial and is used as a natural preservative, and Gardenia Florida extract is a powerful antioxidant great for the skin. These eye shadows come in a wide range of colors from simple, classic neutrals to rich blues and deep greens!

6. 100% Pure Fruit Pigmented Better Naked Palette

100% Pure Fruit Pigmented Better Naked Palette

As usual, 100% Pure makes an amazing eyeshadow that you have to try! It is colored with fruits and veggies and there are absolutely no synthetic dyes ever. They have coined this Fruit Pigmented makeup and the colors are natural, soft, and stunning.

The eyeshadow performs just as well as conventional options. It goes on smoothly, delivers powerful bold color, and stays on the lid all throughout the day. Besides this color palette, they also make palettes in a variety of different colors, so there is something for everyone to love.

Since the ingredients and colorings for the eyeshadow come from fruits and veggies, the eyeshadow is loaded with beneficial antioxidants, minerals, and vitamins that are amazing for the skin. You can feel so good about applying this to your sensitive eyelid area on a daily basis since their formula is super pure and safe.

7. Ecco Bella Flowercolor Eyeshadow

Ecco Bella Flowercolor Eyeshadow

Ecco Bella makes eyeshadow refills that are enriched with flowers straight from nature. Their formula contains flower cutins, which is a natural substance that flowers use to protect their delicate petals from the harsh elements of their environment.

These same cutins are able to protect your delicate skin around the eye area by helping to block harsh pollutants, bacteria, and more from harming your skin. It is also able to prevent moisture from leaving your skin, so the colors from the shadow are able to go on smoothly and stay on your skin all day long.

All of their shadow colors are gluten-free and vegan. Their shadows come in individual refill containers that you can pop right into their reusable eyeshadow holders. That way you do not need to keep buying whole eyeshadow containers and you will have less plastic waste by simply purchasing the refill instead. Ingredients are natural and simple in all of their eyeshadows. The ingredients are as follows:

“Ingredients: Mica, kaolin, cornstarch/zea mays*, zinc oxide, sweet almond oil/prunis dulcis*, green tea extract/camellia sinensis*, aloe barbadensis extract*, flower wax, iron oxides, sodium levulinate/anisate. 8May contain: Zinc stearate.”

8. Honeybee Gardens ‘Skinny Dip’ Refillable Eye Shadow Palette

Honeybee Gardens 'Skinny Dip' Refillable Eye Shadow Palette

Honeybee Gardens is known for making some truly great ultra-natural beauty and skincare products and their eyeshadow is no different. this palette is gluten-free, vegan, free of parabens, and never has any petroleum-based oils, alcohol, talc, fillers, fragrances, preservatives, and chemical dyes. What is does have is healthy botanicals and vitamins that are amazing and healthy for the skin and eyes.

Their shadows are highly pigmented, will not crease, and blend super well into your eyelid and with other colors. They have a matte and velvety finish. When you run out of a color, all you have to do is order a refill for each color and pop it back into the magnetic spot in the shadow palette.

The shadows provide a soft look that is great for wearing during the day, but also good for a more dramatic look at night as the shadow has buildable coverage. We also love the fact that this product received a score of 1 on EWG Skin Deep, meaning there is nothing in the product that is harmful or damaging to your skin or your body. It cannot seem to get any better than that!

9. Batty’s Bath Rhea Eye shadow Palette (Discontinued)

Batty’s Bath Rhea Eye shadow Palette

Batty’s Bath eyeshadows are richly colored pressed mineral-based colors. They have a modern shimmery color, but without the sparkle for those of you looking for something a little more subtle and a bit more sophisticated. You can apply these shadows wet for a more color-rich look. They are super blendable, so you can create any kind of look you want.

You can mix colors and create looks that are bold and powerful if that is your preference. It is really nice you can put them on dry to be subtle and pretty or put them on wet to give you a fun and dramatic nighttime look.

And what is the best part of these shadows? They only have 4 ingredients – mica, zinc oxide, kaolin, and organic coconut oil. It is hard to get much simpler and more natural than that. Products that contain only a few simple ingredients are always the best choice that you can go with. Furthermore, none of the ingredients in their shadows are non-micronized. For more detailed information on what non-micronized means, read this article.

10. Sally B’s Organic Skin Yummies B Smudged (Discontinued)

Sally B’s Skin Yummies B Smudged

This EWG Verified cream eye shadow is gluten-free, cruelty-free, and completely vegan. If a product is EWG Skin Deep certified, you know for a fact the product is clean and healthy and does not contain any harmful or toxic ingredients. It is also made with over 95% certified organic ingredients, is naturally colored with micas, and doesn’t have Carmine or any type of artificial colors. Sally B’s ingredient list simply includes:

  • Organic Coconut Oil
  • Organic Cocoa Butter
  • Organic Camellia Oil
  • Organic Beeswax
  • Mica
  • Infused Organic Calendula Oil
  • Vitamin E (Non-GMO, soy-based)

Only a few simple and pure ingredients make up this fabulous eye shadow, so you can feel completely confident in using this product. This cream eye color is best used at the lash line or lightly spread over the eyelid for some light coverage. Cream eye shadow made with natural colors is one of the best ways to get a highly pigmented makeup look on your eyes since the colors will be thicker and look much more intense on the eyes.


Searching for gorgeous eyeshadows that are healthy, natural, and have organic ingredients shouldn’t be a hassle. There are tons of great natural eye shadow options to choose from that are good for your skin and body and will make your eyes pop. Hopefully, these 10 top organic and natural eye shadows will fit exactly what you are looking for. With these five options, you can know what you’re putting on your eyes are safe.

This article was last updated on October 28, 2022 .

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