How To Shape Your Eyebrows Like a Pro!


Every makeup artist I have ever spoken to says eyebrows are the most important facial feature. All angles of the face are determined by the brows: they can lift the eyes; narrow or widen the face. While there are a lot of opportunities here, it is important to let your natural shape be your guide. It is probably close to optimal for your face and anything too drastic can look unnatural. Here are some techniques from our team of fabulous makeup artist educators.

Basic Eyebrow Shaping Techniques

  • The inner edge of the brow should line up with the outside of the corresponding nostril (A).
  • The highest point of the arch should be just at the outer edge of the eyeball. (B)
  • The outer brow should taper off to a point that intersects with an imaginary line drawn from the outer nostril past the outer edge of the eye (C), and you thought geometry wouldn’t be useful later in life! It sounds complicated but just follow the drawing.

Advanced Eyebrow Shaping Techniques

  • You can lift an experienced eye with strategic eyebrow shaping! With an experienced eye, the lid has a tendency to be heavy. Extending the brow down to the “D” line can drag the lid down and make the eyes look tired. Instead, try feathering the brow upward and out from the arch to just above the outer corner of the eye (E). Please keep it natural, we don’t want to create wings here!
  • To minimize the curve of a round face, direct the outer third of the brow towards the top of the ear.
  • If the face is square, direct it toward the middle of the ear. This helps balance the face.
  • If the face is long, keep the brow more straight across, directing it above the ear.
  • An oval face already looks balanced, but to enhance this harmony, you can direct the outer third towards the earlobe.


Eyebrow Makeup

No matter how full and perhaps even unruly your eyebrows are (hello!), a little eyebrow makeup works wonders for your look.

    • At the very least groom them. Every morning when you do your makeup, run a Deluxe Spoolie Brush through them (it works much better than an old toothbrush, believe me, I have tried them both).
    • A bit of eyebrow wax will hold them in place beautifully.
    • Most brows have some thin places that need to be filled in. Try the brow powders in our GreatShape Eyebrow Kit, any appropriate shade of PurePressed Eye Shadow or your shade in our Retractable Brow Pencils. Comb the brows down and apply the color directly to the sparse patches on the skin. If the brow needs lengthening, apply the color with light feathery strokes.
    • Brows can be colored and held in place in one step with PureBrow Brow Gels. Lightly stroke the wand into the hairs, using a little at a time. Smooth with your Deluxe Spoolie Brush.

Pick Your Brow Filler

GreatShape Eyebrow Kit $35.00

PureBrow Brow Gel $21.00

Retractable Brow Pencil $20.00

Pro Brow Tips

      • If you want to preview a new brow look before you commit to plucking, use White or TaupeEye Pencil (depending on your skin tone) to color over the places you intend to pluck out.
      • Beware of over plucking, as too-thin brows can actually age you (gasp)!
      • Nobody’s eyebrows are totally symmetrical. Be careful of using stencils, as they can make your brows look unnatural.
      • The hair and brow color should match pretty closely. PureBrow Gelscan change the color of your brows if you want. When my blonde sister goes very strawberry, she reaches for Auburn; or try the Bitty Brow Kit in Blonde.
      • For silver-haired lovelies, try Longest Lash Thickening and Lengthening Mascara in Slate Greyon your brows. Or if you prefer powder, try Slate BrownPurePressed Eye Shadow.

Now that you’re done with your eyebrows, learn how to flawlessly apply eyeshadow. So tell me, please! How important is brow maintenance to you? Do you DIY or do you have them shaped professionally? Do you wear eyebrow makeup? Pencil or powder?

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Eyebrows have come center stage in the world of makeup; a full, defined brow is in demand more than ever. Perfectly groomed, shaped eyebrows frame the face, and if done correctly, can act as an instant eye-lift. They set up your eye area making any eye shadow, liner and or mascara pop, ensuring your eyes become the focal point. To achieve your perfectly defined eyebrows, follow these quick steps on how to shape, measure and line your eyebrows up. First things first, put down and step away from the tweezers. Over tweezing leads to overly thin and misshapen brows, which require more work on your end to make them full and beautiful again. If any tweezing will take place it should occur at the end of grooming your brows to clean up excess hair. Remember, we tweeze our brows, we do not pluck them.

How to Shape Your Eyebrows

Brow shape is unique to everyone’s face. Eyebrows are not a one size fits all situation; what looks stunning on your best friend or favorite celebrity, may not be the best shape for you. Here are three steps to help you find the most perfect brow shape for your face:

  1. To find out where your brow should begin (point A), align the flat edge of a straight makeup brush to the outside of your nose/inner corner of your eye.
  2. Your true arch (point B) is found by taking your brush and laying it diagonally from your nostril to the outside edge of your iris.
  3. Determine where your brow should end (point C) by using your brush to create a line from the outside corner of your nose diagonally to the outside corner of your eye.

    The Perfect Brow for your Face Shape

    • For a Round Face: To minimize the curve of a round face, direct the outer third of your brow towards the top of the ear.
    • For a Square Face: If the face is square, direct the outer third of your brow toward the middle of the ear. This helps balance the face.
    • For a Long Face: If the face is long, keep the brow more straight across, directing the outer third above the ear.
    • For an Oval Face: An oval face already looks balanced, but to enhance this harmony, you can direct the outer third towards the ear lobe.

    The Perfect Brow for your Eye Shape

    • For Wide Set Eyes:Make sure the inner corner of your brows are closer together. First, mark where your brow should begin by using the Eye Pencil in Taupe to make a small line towards the center of your nostril. Then, use all your other angles to determine where the brow should arch and end.
    • For Close Set Eyes: Try not to make the mistake of over tweezing the area between your eyes; this will throw off they symmetry of your face. All you need to do is use the Retractable Brow Pencil to extend the true arch point out further, to give the eyes more of a wide set appearance.
    • For Hooded Eye Lids:Your ideal brow is thinner. This will open up the eye area and it appear larger and wider. Try to avoid a large, heavy brow because it will create the illusion that the eye is being pulled down further.
    • For Deep Set Eyes: Your goal is to offset any of the shadows seen around the whole eye area. Too dark eye brows will make your eyes appear deeper set than they really are. So, try working with a lighter brow shade, and keep your brow shape more angular. If the brows are too round in shape, they can actually accentuate dark circles.
    • For More Mature Eyes: The trick is to not drag the end tail of your eyebrow down; no need to assist gravity. First, find your true arch. Then, slightly lift the tail of the eyebrow as you create the end point. This will create an illusion of a more youthful eye.

    How to Define Your Eyebrows

    1. Once the eyebrow shape is determined, brush the hairs up using a little bit of Clear PureBrow Brow Fix Gel to show you what is going on with your brows, where you need to fill, and so on.
    2. Fill in any gaps and define your brows with the GreatShape Eyebrow Kit. Use small upwards strokes with the angle brow brush included in the eyebrow makeup kit to create lift and the illusion of natural hair.
    3. Seal your work with eyebrow gel to keep everything in place.
    4. Once your perfectly groomed eyebrows are filled in, you can tweeze away whatever is left over. This way you don’t risk over tweezing!

    Share your beautiful brow looks with us on Instagram! Tag @janeiredale #BeautyWithBrilliance. Now that you’re done with your eyebrows, learn how to flawlessly apply eyeshadow.

    Shop the Look

    Brow Gel

    PureBrow Brow Gel $21.00

    Eyebrow Shaping Kit
    GreatShape Eyebrow Kit

    Retractable Brow Pencil


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How to Fill In Your Eyebrows Like a Pro


How to fill in eyebrows like a proHow to fill in eyebrows like a pro Filling in your brows is, in my opinion, the most important step of your makeup routine. Your brows frame your face, and you’ll be amazed at the difference such a simple step makes! There are lots of different products that you can use for this, but the basic technique will always be the same. If you’re new to filling in your brows, I like a powder brow kit like this one from NYX.

Best products for filling in eyebrowsThe white circle is a brow wax that you apply first to help the powder adhere to your brows. Use an angle brush to prep your brows with this first.

Use wax to startTo find the perfect shape, you’re going to look for three key points. You can find these easily using a brush or pencil.

How to find your eyebrow shapeHow to find your eyebrow shape How to find your eyebrow shape  First, hold the brush straight up from the outside edge of your nostril. This is the starting point of your brow. Then hold the brush at an angle from your nose to the outside of your iris (the colored part of your eye). This should be the highest point of your arch. Finally, hold the brush from your nose to the outside of your eye. This is the end point of your brow. 

How to fill in your eyebrowsWhen you’re starting out, you can put 3 little dots in these places to help you shape your brows. Then use the colored powder to make light, hair-like strokes to connect them.

How to fill in your eyebrows  Once you have the shape, it’s important to blend! Take a spoolie brush (mascara wand) and brush gently back and forth a few times before smoothing all the hairs in the same direction. This keeps the brows from looking too drawn on or dark.

How to fill in your eyebrows   How to fill in eyebrows like a pro  Always start light and add more as you go. Perfect brows takes a little bit of practice, but once you start filling them in, you’ll wonder how you ever went without! xo. AnnaRose

Credits // Author: AnnaRose Kern. Photography: Sarah Rhodes. Photos edited with A Beautiful Mess actions. If you use AnnaRose’s styling tips, feel free to tag her on Instagram or Twitter @theannarose.

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3 Easy Steps to Fill in Your Eyebrows


Full, perfectly arched eyebrows are always in style, but sometimes it may feel like they are impossible to achieve. That’s why we went straight to the pros – our Global Makeup Educators – to get tips on how to fill in your eyebrows to perfection, by always remembering to line, fill and blend.

  1. Line. Using an eyebrow pencil with a fine tip (try our Retractable Brow Pencil) to line the top of your eyebrow. First, locate the starting point of your eyebrow. To do so hold the pencil vertical to the bridge of your nose, right next to your nostril; mark that spot with the pencil. Then, mark the ending point by pivoting the pencil so it aligns with the outer corner of our eye. Connect the two dots with one light, even line.
  2. Fill. Start at the tail of your eyebrow, and use short, feathery strokes to fill in your eyebrow. Be sure your strokes begin at the underside of your eyebrow and move outward toward your temple for the most natural look.
  3. Blend. Use a spoolie brush at a 45-degree angle to blend your pencil strokes into your natural hair.

If you need an advanced lesson in evening out for eyebrows, read this article from our beauty experts on how to shape and define your eyebrows like a professional. 


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