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Contour

How to Contour for Your Face Shape

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This week, we’re teaching you how to contour for any face shape which will work well with last week’s lesson on how to apply highlighter. Contouring is a deepening of the skin to create a shadow and bring out what is next to it, so it is generally applied alongside highlighting techniques. The highlighter is applied to the areas you want to bring attention to and contour is applied to the spots you want to lessen the focus on. Blending, highlighting and contouring will give you the most natural look possible.

How to Contour Your Face

When choosing a contour shade, try to use a bronzer, foundation or concealer that is a shade darker than your skin tone. It should be a matte product because they absorb more light, creating shadows, as opposed to a shimmer product that reflects light like a highlighter. For the most natural look, remember that warm skin tones look best in products with yellow undertones and cool skin tones look best with pink undertone products. Below are jane iredale products we use to contour:

  • Any darker PurePressed Base Mineral Foundation that is a shade or two darker than your skin tone.
  • So-Bronze Bronzing Powder.
  • The GreatShape Contour Kit, which has the contour, highlighter, and blush shade in one palette.

The Best Contour Makeup from jane iredale

Bittersweet PurePressed Base$42.00

So-Bronze$39.00

GreatShape Contour Kit $49.00

How to Highlight & Contour for Your Face Shape

When highlighting and contouring, the goal is to work toward a more oval-looking face; this is thought to be the ideal face shape. Using the below techniques, you’ll learn how to change the appearance of the face, be it shortening or slimming your jawline, rounding off a square hairline, or emphasizing your cheekbones. Before we get into the makeup application, you will need to know your face shape so you know what attributes to emphasize and where to contour.

Find Your Face Shape

To find your face shape, stand in front of a mirror with your hair pulled back. Then, carefully outline your face on the mirror with a bar of soap (you could use lipstick, but soap is easier to wash off). Now, look at the outline and compare it to the nine face-shape descriptions below.

If Your Face is…

OVAL FACE

how to contour for your face shape, contouring and oval face

Characteristics

Enhancing Techniques

  • The proportions of the forehead height balance with the chin.
  • Both the hairline and jaw are delicately curved.
  • Cheekbones are sculpted but not overly prominent.
  1. Contour your hairline and under jawline.
  2. Highlight your cheekbones.
  3. Add blush under your cheekbones or apples of your cheeks.
LONG FACE

how to contour for your face shape, contouring a long face

Characteristics

Enhancing Techniques

  • You have a high forehead.
  • Your chin is long.
  • Because of the length, the cheekbones can look flat and lack lift.
  1. Contour your temples, top of your hairline and under your chin.
  2. Highlight your cheekbones and temples.
  3. Add blush sparingly, on the apples of your cheeks.
ROUND FACE

how to contour for your face shape, contouring a round face

Characteristics

Enhancing Techniques

  • The line of your forehead, cheeks and chin combined almost form a circle.
  • The width of your face is almost the same as the length.
  • Fuller cheeks often make the definition of the cheekbones look flat.
  1. Contour your temples and under your cheekbones.
  2. Highlight your chin and the center of your forehead.
  3. Add blush under your cheekbones.
SQUARE FACE

how to contour for your face shape, contouring a square face

Characteristics

Enhancing Techniques

  • You have a strong bone structure.
  • Your jawline is angled at the sides.
  • Your hairline is wide and angled.
  1. Contour the corners of your hairline and the corners of your jaw.
  2. Highlight your cheekbones, chin and the center of your forehead.
  3. Add blush under your cheekbones.
RECTANGLE/OBLONG FACE

how to contour for your face shape, contouring a rectangle oblong face

Characteristics

Enhancing Techniques

  • Your face is longer than it is wide.
  • Your cheekbones are long and straight.
  1. Contour your temples, top of your hairline, sides of your jawline and under your chin.
  2. Highlight the center of your forehead.
  3. Add blush to the apples of your cheeks.
TRIANGLE FACE

how to contour for your face shape, contouring a triangle face

Characteristics

Enhancing Techniques

  • Your forehead is narrower and more rounded than your jawline.
  • Your jawline can appear angular.
  • You cheekbones may be lost because of your wider jaw.
  1. Contour your jawline and under your cheekbones.
  2. Highlight your temples.
  3. Add blush under your cheekbones.
DIAMOND FACE

how to contour for your face shape, contouring a diamond face

Characteristics

Enhancing Techniques

  • Your forehead and chin are slightly narrow and rounded.
  • The center of your face is proportionally wider than the top and bottom.
  • You have very prominent cheekbones.
  1. Contour the center of your forehead and your chin.
  2. Highlight your temples and jawline.
  3. Add blush to your cheekbones or the apples of your cheeks.
INVERTED TRIANGLE FACE

how to contour for your face shape, contouring an inverted triangle face

Characteristics

Enhancing Techniques

  • You have an angular forehead.
  • Your forehead looks proportionally wider than your rounded, longer chin.
  1. Contour the center of forehead and your chin.
  2. Highlight your temples and jawline.
  3. Add blush to your cheekbones or the apples of your cheeks.
HEART-SHAPED FACE

how to contour for your face shape, contouring a heart face

Characteristics

Enhancing Techniques

  • You have an angular forehead.
  • Your forehead looks proportionally wider than your rounded, longer chin.
  • You have a “widow’s peak” hairline.
  1. Contour your temples and the center of your chin.
  2. Highlight your jawline.
  3. Add blush to your cheekbones or the apples of your cheeks.

Practice Makes Perfect

Show us how you’ve perfected contouring and highlighting! Post pictures on Instagram of your best looks and tag us using @janeiredale and #friendfavorite for your chance to be featured on our page.

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How to Contour in 3 Easy Steps

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Let’s get real about contouring. We’ve talked about how to contour before. It’s a technique that’s been around forever and isn’t going away anytime soon. That doesn’t mean it has to be scary or time-consuming. Here at jane iredale we’re all about creating makeup that is beautiful and practical for real women, that’s why we created the GreatShape Contour Kit. Here we’ll show you how to use it and how to contour in just 3 easy steps.

greatshape contour kit shades and vegan contour brush This contour kit is perfect for anyone who wants to learn how to contour and make your features pop and is also looking for an easy-to-use option from a clean makeup brand. It has matte contour powder, highlighter, and blush in one palette and comes in Warm and Cool shades. Now that you know the quick stats about the GreatShape Contour Kit, let’s talk about how to use it.

 

How to Contour with the GreatShape Contour Kit

When contouring and highlighting with our GreatShape Contour Kit, all you have to do is remember three simple steps:

  1. SCULPT your bone structure with the contour powder. This goes anywhere you want to create a shadow.
  2. ILLUMINATE the high points of your face with the powder highlighter to bring out your favorite features.
  3. ENHANCE your cheeks with a hint of blush.

Check out this quick three-step tutorial to see the GreatShape Contour Kit in action! Your Contour Questions Answered

 

When should I apply contour?

We recommend applying your contour, highlighter, and blush after you apply your foundation. Some people prefer to create their eye makeup look before contouring, but you can also do it before you perfect your smokey eye (or quick mascara application).


Should I use the Warm or Cool Contour Kit?

Whether you wear the Warm or Cool Contour Kit depends on your skin undertones and the look you want to achieve. Similar to when you want to choose the right blush for your skin tone, you should pick the shade that mimics your skin’s undertone for a natural look and one that is opposite of your undertone for a more dramatic look.

For a Natural Contour…

  • People with WARM or golden undertones should choose the Warm Contour Kit.
  • People with COOL or pink undertones should choose the Cool Contour Kit.

For a Dramatic Contour…

  • People with WARM or golden undertones should choose the Cool Contour Kit.
  • People with COOL or pink undertones should choose the Warm Contour Kit.

What makeup brush should I use to Contour?

The brush you choose also depends on the look you want to create. Our two favorite brushes to contour with are the Contour Brush and the Blending/Contour Brush. They are both ultrasoft, vegan bushes with animal-free bristles and they can be used individually or together to create your perfect, sculpted look.

Contour Brush

The Contour Brush is a large, flat-structured, artistry brush with densely packed bristles for contouring along cheekbones, forehead, jawline and even on your nose. It will give you that sculpted Adele-style contour!

Blending/Contour Brush

The Blending/Contour Brush is a large, angled-top, medium-density, multipurpose brush for enhancing features and blending. Use this brush to apply your contour shade down the side of your face in a 3-shape. When applying the highlighter shade, we recommend the Blending/Contour Brush for a soft, glowing effect. You can also use this brush for blush, or stick to your favorite White Fan Brush.

Show Off Your Contour

Now that you’re armed with everything you need to get started using the GreatShape Contour Kit, show us how you sculpt, illuminate and enhance your features on Instagram. Take a picture of your best contour look and tag @janeiredale and #TheFeatureStory. We’ll pick some of our favorites to share with our friends and post in our Makeup Inspiration Gallery!

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I Tried the Contour Challenge

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Written by Ashley P. When I was first invited to participate in the Contour Challenge using the GreatShape Contour Kits, I was excited! However, I quickly found myself finding excuses to put it off. I soon realized that I was procrastinating because I was intimidated! When I think of contour, I think of the Kardashians, superbly talented YouTube makeup artists, and a lot of time I simply don’t have in the morning. I began to worry that I had gotten in over my head. With some coaching from my colleagues, I warmed up to the idea and gave it a try.

Day 1 – The Contour Challenge Begins!

On the first day, everything felt new. My usual beauty routine consists of BeautyPrep Hyaluronic Serum for deep hydration, Dream Tint Tinted Moisturizer to even my skin tone, CircleDelete Concealer for those stubborn under-eye circles, and a swipe of PurePressed Blush and PureLash Mascara. I can be ready in five minutes. With contouring came new products, new tools and (I was sure) a new extended morning routine. I got up extra early to tackle the challenge! To get fuller coverage, I opted to use our Beyond Matte Liquid Foundation, and I stuck with my CircleDelete Concealer to temper the blue circles underneath my eyes. I was…timid, and I think the photo shows my reluctance! As a first-timer, adding so many new powders to my routine was daunting, particularly the contour shade. And with a round face, my fuller cheeks make my cheekbones look flat, so creating dimension felt challenging. OK, so, I wasn’t a natural. That’s OK! I still had two more days to hit my stride.

Day 2 – A Bronzed Bombshell

Ashley wearing the Cool GreatShape Contour Kit from jane iredale, Contour Challenge On the second day, having been a bit tentative the first day, I was a bit heavy-handed. I learned very quickly that you can build color, but it’s near-impossible to take it away without starting over! It’s true what they say – less is more! Despite overdoing the product, I was becoming more comfortable with the techniques and, frankly, the concept of defining and enhancing my features. I didn’t feel like I was trying to change my look. I felt like the tools allowed me to enhance what was already there, and that really aligned with my personal style. I promised myself I would take it easy on the final day. Hey, practice makes perfect, right?

Day 3 – Naturally Contoured & Confident

Ashley wearing the Cool GreatShape Contour Kit from jane iredale, Contour Challenge On the final day, I wasn’t confident I had “mastered” contouring, but I had learned so much and gained a lot of confidence in a short time. Using the Contour Guide that came with my kit, I understood which areas to apply contour, blush and highlight to enhance my unique face shape (check out this post to learn how to contour for your face shape). I had a handle on how to use the tools and how the color performed (so much blush on day two!). I also felt less pressure because, the truth is, it was much easier than I’d thought. With newfound confidence, I gave myself permission to have fun on day three, and I was really pleased with the results. I felt like myself but with a boost. My look had warmth, my features looked more defined, and honestly, I felt pretty beautiful.

Conclusion – Contouring is our Friend

Despite all of my misgivings and procrastination, I’m so glad I agreed to participate in the Contour Challenge. It pushed me outside my comfort zone and made me realize that contouring is so much more accessible than YouTube would lead you to believe (here’s a tutorial of how to contour in 3 easy steps). You can tailor your contouring to your personal makeup style. I was genuinely surprised by how easily I was able to integrate the process into my simple morning routine. Once I gained confidence with the basics, it was very seamless. I was also pleasantly surprised with the results! By playing with contour, highlight and blush, I was able to enhance my features in an entirely new way, a way that felt very natural and authentic to me. Suffice it to say contouring has opened me up to a world beyond simply Dream Tint! Step aside, Kim Kardashian, I have arrived! Here’s your chance! Join the Contour Challenge. Choose your Contour Kit based on skin undertone, make sure you have your Contour, Blending/Contouring and White Fan Brush handy, and challenge yourself to “master” contouring in three days. Share selfies of your look with us by tagging @janeiredale and #GoodBeautyStories.

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