Hey friends, Amanda here, back again to share more of my clean beauty favorites. This time, I want to focus on specific beauty products, so today I am sharing seven clean beauty products from BIPOC-owned brands that you need in your makeup bag right now. 

Whether you are back at work, or school, or just want to look a little more glam at your next Zoom meeting, these products will help you look and feel your best.

1. Range Beauty True Intentions Hydrating Foundation My go-to foundation right now is the True Intentions Hydrating Foundation by Range Beauty. The line was created by former fashion industry insider Alicia Scott. While on photoshoot sets and in the aisles of her local drug store, she noticed the lack of foundation shade options for people of color. In addition, she noticed that a lot of the brands on the market contained ingredients that inflamed her sensitive skin. So she decided to create a solution: a collection of complexion products with skin-loving ingredients for the forgotten shades. 

I am a fan of the Range Beauty foundation because it’s fragrance-free, weightless, and provides sheer to medium coverage that blurs imperfections but leaves skin still feeling and looking like skin. The foundation feels hydrating when first applied then dries down to a lovely satin finish that I don’t need to powder.

The foundation is made with natural ingredients like chamomile, calendula, and cornflower to help soothe sensitive skin. It also includes kaolin clay which keeps oily skin in check. 

This foundation comes in 21 shades from fair to deep and in various undertones like red, yellow, olive, cool, and neutral. They also offer a great sample program (I love a sample program!) so you can test out colors before committing to the full size. 

2. Plain Jane Beauty Creme Concealer Plain Jane Beauty makes a full range of clean color cosmetics including foundations, powders, lipsticks, and blushes. You name it, they make it. This inclusive and cruelty-free brand was created by Mrs. Lake Louise who also happens to be the creator of Lotus Moon (a favorite from my last roundup!). Honestly, is there nothing this woman can’t do?

I’ve tried a handful of the products in her beauty line that I really enjoy, but the one I keep reaching for is the Creme Color Concealer. This concealer has a slightly thick, yet creamy consistency that dries down to a satin finish and stays put all day. It’s ideal for covering up blemishes or any hard-to-cover imperfections. I use the shade teak as a bronzer as it has a lovely warm earth tone that mimics sun-kissed skin, so even though I am not spending a lot of time outside, I can still look like I do on my Zoom calls.

3. Kobee’s Eco Balm Everyone needs a good lip balm in their makeup bag and this one by Kobee’s is my jam. This organic balm was created by college student Kobe Harris to help people live more sustainable lives and fight climate change. The company’s ethos is that we can all take small steps to help change the world for good. He believes one way we can do this is by switching over to using plastic-free lip products that are made in bio-degradable and compostable packaging.

Kobee’s Eco Balm is made with 100% natural ingredients like beeswax, sunflower seed oil, coconut oil, mango butter, and essential oils. There are five flavors in the collection: Peppermint, Grapefruit Lemon Orange, CBD, Natural Beeswax, and my personal favorite, Coconut Vanilla. These balms are creamy, ultra hydrating, and leave your lips feeling ultra smooth. They can also be used anywhere you need some extra TLC like cuticles, under the eyes, or on elbows. 

His balms are available in the zero-waste tubes or in recycled aluminum tins. When you buy one of Kobee’s Eco Balms, a percentage of every sale goes towards The Alliance for the Great Lakes, One Tree Planted, and Our Children’s Earth Foundationso you’re truly helping to save the planet, one lip balm at a time. 

4. Habit Cosmetics Bright Lights Organic Creme Highlighter Some of you may already be familiar with Habit Cosmetics. (I know Elsie has been a fan of their nail polish for years.) But did you know they also make creme colors and highlighters that can be used on the eyes, cheeks, and lips? Created by Aja Frierson last year to specifically cater to the skin tones of women of color, these multi-use pots of loveliness are super pigmented and made with skin-loving ingredients like sunflower, sesame, and seabuckthorn oil. 

I am a huge fan of the Bright Lights Organic Creme Highlighter in the color Starchild which is a warm, shimmering lavender color that looks great applied to cheekbones or on the eyes (where I like to rock it!). I set the lid color with a little bit of translucent powder so it doesn’t crease. This glistening shade can be sheered out for a subtle effect or layered for a more bold look. There are eight different colors in the collection ranging from sparkly champagne to deep sienna. 

5. Cheekbone Beauty Sustain Lipstick Cheekbone Beauty was founded by Jennifer Harper as a way to empower indigenous youth and to help bridge the education funding gap facing many first nation children and young adults. They make an array of makeup products like glosses, liquid lipsticks, contour palettes, and brow gels. 

My go-to product in their line is the Sustain Lipstick in the color Keyah. It’s a versatile rosy nude shade that can be blended with fingers for a lovely my-natural-lips-but-better color, or layered for a more opaque look. The long-lasting matte formula never dries out lips and wears off nicely. Their lipsticks are made with sustainable ingredients and are free of any fragrance or essential oils. The packaging is also zero-waste so you can recycle the lipstick tube and compost the cardboard components. 

Fun fact: Many of the lip products in this collection are inspired by trailblazing indigenous women or named using a word from one of 7,000 indigenous languages, which I think is a lovely way to honor the culture and introduce others to its beauty. The word Keyah, for example, means land or earth in the Dine Bizaad and Navajo language.

6. Tower 28 ShineOn Lip Jelly For my folks who prefer lip glosses, check out the ShineOn Lip Jelly from Tower 28. These glosses are out-of-this-world shiny and moisturizing without any stickiness whatsoever. In fact, the formula feels more like a lip treatment than a gloss thanks to the formula’s hydrating blend of botanical oils. One swipe leaves lips feeling extra plump and hydrated. These glosses come in six sheer high-shine shades. I use the color XOXO which looks pretty bold in the tube but when applied, looks like a translucent cherry pink.  

Tower 28 was founded by Amy Lui, a former beauty executive turned beauty entrepreneur who suffered from eczema. She made this line as a way to create a fun, affordable, and inclusive line of clean beauty products that are gentle enough for even the most sensitive skin. Not only does she make lip glosses but there are also bronzers, tinted multi-use balms, and a restorative facial spray in her line that is on my must-try-next list. 

7. Mischo Beauty Nail Lacquers – Have you ever seen a prettier bottle of nail polish? Mischo Beauty makes one of the most elegant, display-worthy luxury nail polishes that I have ever seen. That gold cap. Ahh, It gets me every time! 

The idea to create this brand was first sparked while chemist and beauty expert Kitiya Mischo King was pregnant with her first son. While on a mission to find high-performance, non-toxic nail polish during her pregnancy, she discovered a gap in the market and soon began her journey to create the perfect cruelty-free, vegan, and 10-free nail polish. (This means they avoid using the 10 most common chemicals found in standard nail products.)

There are over 32 shades of bold, fashion-forward colors in the collection. I personally love the color Bebe, which is a creamy pink blush color that goes on opaque and glossy, making a topcoat conveniently optional. 

These of just a few of my favorite BIPOC beauty brands. A few great retailers that carry an array of products made specifically by people of color are Blk + Green, Credo Collection, and ShopLatinx. Instagram is another way I like to find new brands. I recommend looking up hashtags that resonate with you or following beauty influencers who share your same beauty values.

It’s no secret that BIPOC beauty brands are underrepresented in both mainstream media and in major retailers. We can change this and make the industry a more equitable place, one beauty product at a time. If you have the means, I highly recommend purchasing any of the products above to actively support BIPOC brands! And don’t forget to leave your positive reviews too. Or, if you’re saving, remember that even telling a friend or resharing posts on IG costs you nothing but can make a huge difference for the livelihood of these brands.

Thanks for reading, friends. I hope you discovered new goodies to add to your future shopping list. Feel free to leave your favorites below too. I’d love to know what’s in your makeup bag and here are some amazing BIPOC soap makers you can support as well!

Looking for a holiday gift? Here’s 10 Indigenous Brands to Support This Holiday Season and Beyond!

Credits // Author and Photography: Amanda Lopez. Photos edited with A Color Story Desktop.

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When the temperatures drop, my skin tends to get super dry and a little more sensitive than usual, so I like to amp up my beauty routine with some ultra-hydrating skincare products. Here are six products made by women of color-owned brands that I’ve been reaching for nonstop, in case you need a little extra boost in your routine, too.   

First up is the Matcha Face Moisturizer created by Priscilla Tsai, founder of the brand Cocokind. This moisturizer is made with a combination of antioxidant-rich, organic matcha powder and green tea extract that’s specifically formulated for dry or mature skin. It’s a great pick-me-up when you need an extra dose of hydration. This unique formula blends in nicely and leaves skin feeling soft yet matte. Because of its green color, it also helps to balance the appearance of any redness or blotchiness. You can use this moisturizer on its own, or for an extra boost of hydration, I recommend layering it with a face oil.  

Speaking of oil, my go-to has been Ode to Self De Palma Hydrating + Clarifying Oil made by Nashville’s very own Kimberlee Alexandria. I have been using this nonstop since I first bought it. It’s very nourishing and smells beautiful. It’s made with a blend of oils like jojoba, squalane, black currant, evening primrose, and palmarosa that absorb quickly, leaving skin super hydrated and soft. Ingredients like sea buckthorn and rosehip work together to even out skin tone. All Ode to Self products are made to help simplify your beauty routine while soothing dry skin and combating hyperpigmentation. They’re also intentionally formulated with the needs of Black women in mind. 

In the winter time, I also like to use an oil on my body, so I’ve incorporated the Pink Moon Midnight Melody Body and Hair Oil by Lin Chen into my routine. This oil is made with sunflower seed, apricot kernel, and meadowfoam and scented with organic essential oils like tuberose and ylang-ylang. It’ll leave you smelling like a bouquet of flowers. I love a versatile multi-use product, and this oil can also be used as a bath oil or subtle perfume. Make sure to check out Pink Moon’s online store because not only does Chen make incredible beauty products, she also carries an entire collection of women-owned brands on a mission to change the beauty and wellness industry. 

Another multi-use product that I’ve been loving lately is the Honest Beauty Magic Balm. It’s unscented and made with a hydrating blend of olive, argan, and coconut oils as well as shea butter, so it’s very nourishing yet never greasy. You can use this stuff pretty much anywhere. I like to use it to soften dry lips and hydrate my cuticles, but you can use it to moisturize rough elbows or even apply it as a glossy highlight on cheeks or brow bones.

When I want to hydrate my lips and add a touch of color, I reach for the Pat McGrath Labs Lip Fetish Sheer Colour Balm in the shade Blow Up, which is a pretty, everyday peachy nude color that would look great on a variety of skin tones. This lip product glides on like a balm yet looks like a gloss. It’s very hydrating without being sticky. Pat McGrath’s line is technically not a clean beauty brand, however, most of the ingredients in this balm rate a three or under according to the EWG, so I’m comfortable using it. Plus, the packaging brings me so much joy. How cute is that gold lip detailing? I have the mini size but I know I’ll be upgrading to the full size once I finish this one. 

Last but not least, another go-to is the Lotus Moon Organic Honey Masque. Honey is a powerful natural humectant, according to the brand, meaning that it attracts and maintains moisture. It’s a great ingredient to nourish sensitive, irritated, or dry skin. This mask is gel-like so it never fully dries down. I leave it on for 20-30 minutes and when I wash it off, my skin feels soft, hydrated, and ready for the day.

Trying to choose low-waste brands? Check out my suggestions for my favorite 7 low-waste beauty brands!

What products have you been loving lately, friends? Feel free to share them in the comments below. I know I’ve added a few to my must-try list thanks to Elsie’s last skincare post. xo, Amanda

Credits // Author and Photography: Amanda Lopez. Photos edited with A Color Story Desktop.

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Skin health and skincare have taken precedence over merely looking good. Women all over the world now prioritize organic and natural skin products. These products contain organic and natural ingredients and are generally free of PEG compounds, parabens, etc.

Thus, people from around the world are always in search of natural skincare brands that deliver what they promise. With such awareness on the rise, several brands have come into existence that redefines the beauty industry standards.

You can now find a variety of brands whose products are a blend of minerals, botanicals, and essential vitamins. With such authentic products available, you can now ensure your skincare routine features complete purity and potency and does not harm the earth.

To help you start with a clean beauty routine, we have picked the top 15 natural and organic skincare brands.

100 Percent Pure is the Full Coverage Fruit Pigmented Foundation
100 Percent Pure is the Full Coverage Fruit Pigmented Foundation

100 Percent Pure products contain all-natural ingredients, coming from sources such as cocoa, fruits, tea, and vegetables. The pigments, too, come from natural sources and are free of heavy metal dyes and colorants. 100 Percent Pure features formulations that religiously obey utmost purity standards and their entire line of products are free of toxic and harsh ingredients.

100 Percent Pure only offers products that are healthy and pure, while striving to educate the masses on the importance of organic goods.

100 Percent Pure is not just the name of a California-based brand; it is the definition of their core purpose. Rarely do you come across a brand that commits so ferociously to preserving the earth while utilizing the best resources of nature for beauty treatments.

The brand stands on the principles of empathy and kindness while striving to be environmentally sustainable.

One of the most popular products of 100 Percent Pure is the Full Coverage Fruit Pigmented Foundation. This foundation contains green tea and aloe Vera extracts that soothe, hydrate, and plump your skin.

Titanium Dioxide free tinted moisturizer by Rejuva Minerals
Rejuva Minerals Titanium Dioxide free tinted moisturizer

Rejuva Minerals offers non-toxic, organic mineral makeup that is never tested on animals.

Rejuva Minerals is the epitome of clean, natural, and organic products. Brenda Hyre established Rejuva Minerals in her battle against toxic and unhealthy makeup. Being a victim herself of irritated skin for years, she set out on a mission, along with her partner Troy Hyre and her team of makeup artists and “green” chemists.

Together, they came up with a line of products that only focus on providing your skin the best nourishment with the most natural and clean ingredients. With mineral-based formula, Rejuva Minerals’ products are gentle on your skin and do not contain any parabens or talc.

You will find makeup artists, skin aestheticians, celebrities, and allergy sufferers raving about their products because they are completely titanium dioxide and mica free. The eco-friendly packaging and the absence of animal testing only add to the appeal of this brand.

You must try the Titanium Dioxide free tinted moisturizer by Rejuva Minerals. Featuring organic and naturally derived ingredients while being mica, titanium dioxide, and paraben-free, this moisturizer plumps and firms your skin. You will find a fresh, dewy, and natural look with an even-toned complexion after using it.

W3ll People Bio Base Baked Foundation
W3ll People Bio Base Baked Foundation

W3ll People is a USA based beauty and skincare brand, providing 100% clean and nourishing beauty products. All the products you buy here are paraben-free, phthalate, and talc.

A revolution in its way, this brand came into existence with a unique mission statement: To provide a line of makeup products that double up as skin-nourishing products. With W3ll People, you get your makeup quota and skincare goodies all in one. They offer a line of clean products with pocket-friendly prices, so not only will your skin benefit but also your pocket.

The organic ingredients nourish and revitalize your skin. One of the most popular products of Well People is the Bio Base Baked Foundation. It is a combination of the staying power of liquid foundation and the goodness of a hydrating cream. This compact product contains radical-fighting honokiol and organic squalane for hydration and gives you a luminous finish without the caked-on or heavy look.

Nourish Organics Pure Hydrating Face Serum
Nourish Organics Pure Hydrating Face Serum

Nourish Organics products contain no parabens, phthalates, petrochemicals, artificial fragrances, silicones, propylene glycol, mineral oils, sulfates, synthetic dyes, triclosan, EDTA, or aluminum.

They are among the pioneers of the organic skincare industry. They create effective, accessible, environment-friendly, and healthy products for nurturing your natural beauty. Nourish Organics is the proud initiator of the world’s first organic skincare collection that the USDA certifies.

The brand shed light on the importance of having skincare products that combined organic and beauty, a standard that the personal care industry had not regulated prior Nourish Organics. Hence, their collections only feature pure, high quality, and clean skincare products that are effective and safe.

Nourish Organics is deeply committed to preserving the planet; hence it supports the 1% for the Planet and other organizations of the global network.

One of the most popular products from the brand’s plant-based, eco-friendly, cruelty-free, and healthy collections is the Pure Hydrating Face Serum. This face serum contains antioxidants and essential oils, which are vital ingredients for brightening and stimulating dull complexions. You can achieve radiant, glowing, and smooth skin with this product.

Mineral Fusion Intense Hydration Face Cream
Mineral Fusion Intense Hydration Face Cream

Mineral Fusion creates a product line that is free of parabens, artificial colors, cruelty, artificial fragrances, and harsh ingredients.

Mineral Fusion is committed to providing natural and clean beauty products. Their mission is to give your skin the nourishment it lacks. With this purpose as the driving force.

All the products of this brand are a combination of botanicals and minerals, so your skin feels luxurious. The EWG has awarded its trademark seal to Mineral Fusion for meeting their rigorous standards of safer cosmetics.

The brand’s products function as multi-taskers, fulfilling both your sensitive skin and cosmetic needs. To give your skin the pampering it needs, you must try the Intense Hydration Face Cream, one of the most popular products of Mineral Fusion.

The Hydration Face Cream is a powerhouse of minerals, Rosehip oil, shea butter, hyaluronic acid, and an abundance of replenishing, nutrient-rich mineral water. The cucumber, lavender, and aloe infusion give your skin the healthiest glow ever, leaving it hydrated, glowing, and vitality.

Puracy Natural Body Wash
Puracy Natural Body Wash

All products are free of caustics, dyes, perfumes, allergens, parabens, bleach, animal by-products, phosphates, formaldehyde, triclosan, and all other harmful ingredients.

Fathers to newborn daughters, two best friends created Puracy with one primary objective: to create an all-natural, plant-based, and non-toxic line of personal care and cleaning products.

Puracy is an Austin, Texas-based brand that exists to provide natural products, safe to use around pets and children while delivering effective results. A team of chemists and doctors work to ensure that all the products of Puracy are free of harsh chemicals, environment friendly, and very safe for family use.

It so happens that the organic and natural formulas have made Puracy the number one selling brand on Amazon, while also gaining worldwide recognition for their exceptional operating standards. With complete transparency as their solid belief, each product features labels listing all the ingredients present in the products.

One of the most popular products is the Natural Body Wash by Puracy. The body wash contains Sandalwood and bergamot, vanilla, coconut, sea salt, and citrus. This product provides natural hydration, exfoliation, and skin balancing results.

Kjaer Weis Cleanser Iconic Edition
Kjaer Weis Cleanser Iconic Edition

Kjaer Weis products are Certified Natural and Certified Organic, meeting every rigorous, luxury beauty standard.

Kjaer Weis leads the organic, all-natural movement in the beauty industry with makeup products that are not just luxurious, but also fundamentally sustainable and organic. Kjaer Weis believes that nothing we consume or use should compromise on quality.

With the made right, done right, and build to last mission in mind, Kirsten Kjaer Weis established her brand in New York City. Her experience as a Danish makeup artist helped her create a range of makeup products that deliver luxury and sustainability in one go. Her motto is to create makeup that is as beautiful on the skin as it is to look at and hence, creates the winning formula of all-things natural and wholesome.

Marc Atlan, the creative director, joined Kirsten in her mission and took sustainability a step further by creating metal compacts for easy refilling with the customer’s favorite Kjaer Weis product. Therefore, the products are not only health conscious but also eco-friendly.

One of the most popular products of Kjaer Weis is Cleanser Iconic Edition. It has a gel-like formula that removes makeup impurities and leaves your skin glowing and soft.

Juice Beauty Stem Cellular Day and Night Duo
Juice Beauty Stem Cellular Day and Night Duo

Juice Beauty products feature certified organic ingredients, cruelty-free, vegan, sustainability, wellness, eco-friendly, and farm-to- beauty qualities.

Juice Beauty offers a range of beauty products with purely organic formulations. Karen Behnke experienced a reawakening during her first pregnancy at the age of 40. Her keen interest in personal care led her to build a Californian team that brainstormed ideas to combine a healthy lifestyle and organic products.

Backed by the power of science, Karen and her team created the rarity of a range of luxurious products with organic formulations that enriched the skin and defeated the convention products. Microbiologists, physicians, and Ph.D. chemists create the revolutionary formulations that Juice Beauty is most famous for.

Included in their bestsellers is the Stem Cellular Day and Night Duo set. The two moisturizers reduce your wrinkle and fine line appearances while hydrating your skin with shea and organic jojoba.

Andalou Naturals’ Brightening Pumpkin Honey Glycolic Mask
Andalou Naturals’ Brightening Pumpkin Honey Glycolic Mask

Andalou Naturals creates products that are Non-GMO verified, 98% nature-derived, cruelty-free, gluten-free and offer a wide vegan range.

Andalou Naturals stands to enhance natural beauty, using biotechnology’s latest ingredients and natural innovation. This brand is ideal for those who do not appreciate animal testing and strongly prefer cruelty free and gluten-free products. Stacey Kelly Egide founded Andalou Naturals to empower women with the goodness of science and beauty.

The products are the creation of their Fruit Stem Cell Science, the brand’s signature innovation. They provide radiance, restoration, and protection to your skin with the blend of Hemp plant, argan tree, Swiss Alpine rose, Grape, and Heirloom active, the most bioactive stem cells.

You must try Andalou Naturals’ Brightening Pumpkin Honey Glycolic Mask. It sweeps away dry and dull surface cells, leaving behind an exfoliated, even-toned, smooth and luminous skin.

Vapour Beauty Gentle Illuminating Primer
Vapour Beauty Gentle Illuminating Primer

Vapour Beauty offers products made from organic and natural ingredients with minimal processing. Their products are cruelty-free, and Vapour is committed to sustainability in both their production process and their packaging.

Vapour offers a range of clean cosmetic colors. Kristine Keheley and Krysia Boinis are the pioneers of renegade natural beauty. They took inspiration from the elemental energy and purity of light and established Vapour to provide a clean color cosmetic range.

Set in Taos, this brand is the embodiment of wild beauty and strength. It stands to provide the goodness of plant ingredients, sustainability, transparency, health, and nourishment in its products. Vapour’s sublime luxurious textures and colors eliminate the compromise that women had to make for long-wear products in the past.

One of Vapour’s most popular products is the Gentle Illuminating Primer. This primer contains calming botanicals that correct your uneven pigmentation, enhance the complexion, and diminish skin imperfections. It is the perfect product for a satiny, luminous, soft, and natural finish.

Christina Moss Naturals Organic Facial Wash
Christina Moss Naturals Organic Facial Wash

Christina Moss Naturals provides only wholesome products, free of parabens, preservatives, fragrances, SLS, PGs, and other toxic ingredients.

This brand has been around since 1999 and gained its reputation for providing some of the best natural skin care products.

Christina Moss firmly believes in sourcing only natural and purely organic ingredients. The brand’s most highly rated product is the Christina Moss Naturals Organic Facial Wash. It is free of all harmful chemicals and improves skin conditions, even for those who have sensitive skin. The facial cleanser contains natural and organic ingredients that fight acne, blemishes, skin impurities, and leaves behind non-oily, non-dry skin.

Rose Mira Lavender Dreams - Ayurvedic Restorative Moisturizing Cream
Rose Mira Lavender Dreams – Ayurvedic Restorative Moisturizing Cream

Rosemira maintains a minimum standard of 98% organic, 97% vegan, and there is no animal testing on any ingredient. They do not use additives, alcohol, or preservatives, and are committed to being a certified “Cruelty-Free” company, which includes every ingredient and packaging.

Mira Herman founded Rosemira, an organic skincare brand stemming from her obsession with potent ingredients. You may consider Rosemira as an herbal apothecary that features spa-like formulations.

Mira Herman has years of knowledge of herbal formulations. She combines this decades0old knowledge with the best ingredients she can find and sets to work, constructing the most effective and perfectly balanced skincare products. She does not compromise on quality, effectiveness, or purity, so all the products ensure your skin benefits to the maximum after use.

Among the bestsellers of this brand is Rose Mira Lavender Dreams – Ayurvedic Restorative Moisturizing Cream. Rooted in Ayurvedic traditions, this light yet rich moisturizing cream restores your damaged skin and gives it the kind of youthfulness you must have never seen before. If hardcore herbal solutions are what you are seeking, then Rosemira is just the brand for you.

Osea Ocean Cleaner
Osea Ocean Cleaner

OSEA’s products are plant-based, cruelty-free, vegan free, and do not contain any animal by-products.

OSEA is one of the first non-toxic and safe skincare brands that came into existence. Since 1996, this Malibu-based brand has been delivering the best skin enhancing products featuring the highest quality pure ingredients.

Taking inspiration from the atmosphere, earth, sun, and the oceans, OSEA creates innovative formulas of cold-pressed and pure steam-distilled essential oils combined with bioavailable seaweeds and certified organic ingredients.

The Founder Jenefer and CEO Melissa Palmer involve actively in their campaign against cancer, mutation, and congenital-disabilities-causing chemicals. OSEA is the first-ever company to have signed the ‘Compact for Global Production of Safe Health and Beauty Products’ in 2002.

One of the most popular products includes Ocean Cleanser. This seaweed cleansing gel resurfaces radiant and clear skin.

14. Amala

Amala Advanced Firming Concentrate
Amala Advanced Firming Concentrate

Amala products are all 100% natural, non-toxic, and non-GMO.

Amala is the brand that features the most effective and purest line of self-care and skincare products. It is a resonation of self-care, respect, and utmost love and the importance of treating and care for ourselves.

This brand came into existence to support beauty with well-being. Amala is a major provider of some of the most luxurious spas in the world, so you can easily imagine their quality standards.

The nutrients are in the best conditions to thrive and render their most powerful effects on your skin and self. Amala’s products make your skincare routine spa-like, with the youthfully firm, even-toned, radiant, and dewy smooth results.

Ute Leube, the founder of Amala, established this brand based on her principles of beautiful and clean high-performance in skincare. She is a native German and used her natural skincare, plant-based blending techniques for creating a range of products to renew and revitalize your skin.

Among the brand’s bestsellers is the Advanced Firming Concentrate, an anti-aging serum to maximize your youthful collagen.

Josh Rosebrook Active Enzyme Exfoliator
Josh Rosebrook Active Enzyme Exfoliator

All Josh Rosebrook products are 100% natural, certified organic, non-toxic, and never tested on animals.

A former hairstylist, Josh decided to launch his brand of naturally sourced products after his long struggle and failure to find pure products. He wanted to bring to the market shelves products that worked in synergy with the body’s biochemistry.

So he created a brand that delivers what your body needs for skin and scalp healing, with effective and visible results. Josh Rosebrook only creates 100% organic and natural products that have their worth in gold.

His most acclaimed creation is the Active Enzyme Exfoliator. This potent mask gives you baby-like soft skin.

Osmia Nectar Vital Rose Drops
Osmia Nectar Vital Rose Drops

Osmia endorses the all-natural beauty concept with 100% natural, chemical-free, cruelty-free, and ethically sourced products.

Dr. Sarah Villafranco launched Osmia in 2012 after giving up her career in emergency medicine. She wanted to contribute to the organic and natural beauty movement and saw her brand as a founding agent in skin wellness. Her brand strives to promote not only skin enhancement but also your senses and the earth.

Osmia provides a sensory experience as well as skin health and wellness. The brand strictly abides by only-the essentials rule for optimal skin health. Therefore, all their products only consist of the highest quality of natural ingredients from conscious and organic sourcing. All the products here are free of phthalates, paraben, synthetic color, ethoxylated ingredients, petrochemicals, sulfates, synthetic fragrance, and synthetic color.

One of their most popular products is the Nectar Vital Rose Drops that are 99% organic and contain the goodness of Bulgarian roses.

17. Vintner’s Daughter

Vintners Daugter Active Botanical Serum
Vintners Daugter Active Botanical Serum

All Vintner’s Daugter products are 100% organic, cruelty-free, and ethically sourced.

Vintner’s Daughter offers highly effective and 100% organic anti-aging products. The founder April’s upbringing in the fine wine world and uncompromising standards is the defining goal behind the brand Vintner’s Daughter. This brand commits to a singular goal: to provide a category-defining and game-changing skincare line.

Although the high prices may make you feel dizzy, the highest performance level and quality of their products make that inconvenience pale in comparison. The quality, safety, and effectiveness of their products are mind-blowing, and hardly any other anti-aging product can do what this brand does.

The Active Botanical Serum by Vintner’s Daughter is, by far, one of the best anti-aging products available.

18. La Bella Figura

La Bella Figura Hydrating Manuka Mask
La Bella Figura Hydrating Manuka Mask

La Bella Figura offers a line of 100% organic, purely natural, cruelty-free, toxic-free products.

Educators Karen King and Victoria Fantauzzi became the founders of La Bella Figura, a high-end skincare brand. Their love for traveling enabled them to find the finest ingredients to provide the kind of products our skins would fantasize about.

They combine old world alchemy and modern science, and using exceptional ingredients creates formulas that are pure from every toxic element. La Bella Figura is a one-stop brand if you are looking for luxury and effective products together.

Their products contain all organic, non-GMO, and natural ingredients, have quickly become one of the favorites in the beauty industry. One of the most popular products of La Bella Figura is their Manuka Hydrating Mask that heals mature, dry, and acne-prone skin.

19. Tata Harper

Tata Harper Nourishing Oil Cleanser
Tata Harper Nourishing Oil Cleanser

Tata Harper offers organic, natural, non-toxic, chemical-free skincare products certified by Ecocert Greenlife according to Ecocert Standard.

Tata Harper offers toxic and chemical-free skincare products. The founder conceived the idea of her brand when she saw her stepfather battling skin cancer. She discovered what a huge impact our daily choices make on our well-being and what we can do to avert the damages that harmful chemicals and toxic ingredients cause,

She, therefore, established her namesake collection, which is deeply committed to purely natural skincare products. Tata Harper’s team formulates and grows most of the products’ ingredients on their farm in Vermont.

ECOCERT certifies this brand as 100% natural and free of all synthetic material. One of the most highly sought products of Tata Harper is the Nourishing Oil Cleanser.

Kari Gran Essential Serum Balm
Kari Gran Essential Serum Balm

Kari Gran offers naturally derived, organic, wild-harvested. non-GMO and cruelty-free skincare products.

This brand is a rarity, owing to its unique formulation of using only high-quality active ingredients, in the absence of water as fillers.

All the products of this brand have vigorously active ingredients, meaning more efficiency than your money. The concentrated products provide extra nourishment for your skin, including the terrific mineral-based natural makeup line. One of their most popular products is the Essential Serum Balm.


The awareness that what we put on our skin penetrates inside has altered the beauty decisions of the masses. All over the world, men and women are now seeking brands that provide purely natural, organic, and safe products. Along with this awareness came a flood of beauty and skincare brands into the markets. Today, many brands offer the healthiest options for your skincare and beauty regime, including the ones this article highlights.

This article was last updated on November 25, 2021 .

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10 Nontoxic Makeup Brands To Try!


One thing I’ve been trying to make a practice of more and more in my life is intentional shopping. Putting quality over quantity in my purchasing as well as thoughtfulness has saved me so much time and waste not only in my wardrobe but in the beauty products I purchase. While I’m looking for quality in the product itself, I’m also considering what’s actually IN the product! So many beauty goods are riddled with toxic ingredients and the less of those dirty products I can put on my skin the better. I know it can be so tricky finding nontoxic products and brands that are comparable to your favorites, but girl, I’ve got you covered! 🙂

Today I’m sharing 10 of my favorite nontoxic beauty brands that are worth trying!

1.100% PURE — I will never use another brow product again! Their brow pomade has replaced all of my high-end brow products, and I’m in love. They also carry a great range of body, hair and baby products too!

2. CRUNCHI — They carry one of my favorite foundation options for natural beauty. It goes on like a dream and looks so beautiful on the skin. You can also grab a sampling of their foundation colors so you know which one to pick before ordering! I was incredibly impressed by the application and wear! I recommend applying with a beauty blender! I also love their gloss, it smells divine and adds such a beautiful shine!

3. TATA HARPER — Such iconic green packaging! They are typically known for their skincare line, but I have loved trying out their cosmetics too! My favorite is probably their lip and cheek tint. I’m a sucker for multipurpose products, and I love the way these blend and smell!

4. ALIMA PURE — Another great option for those of you looking for a great, clean foundation. They have a lot of choices including powders and creams and a good range of coverage options too. I also really like their shimmer mineral shadows. SO pretty!

5. LILY LOLO — Hands down my favorite nontoxic mascara option! I was first introduced to Lily Lolo through a green beauty subscription service, and I knew after the first time I used the mascara that I would be needing more. Love how this makes my lashes look and love that it’s free of dirty ingredients! They also have a beautiful selection of lip products and some gorgeous eyeshadows too!

6. ERIN’S FACES — For my girls who love shimmer and glow, I’m crazy about their Magic Dust and Fairy Dust. It is BEAUTIFUL and so gorgeous for highlighting, using on the eyes, inner corners and even highlighting your shoulders. I’m curious to try their mineral lip glosses too! Also, their tinted balm is so good!

7. RMS BEAUTY— Love their simple, everyday luminizer! Their vibe is very minimal and natural and I love it, especially for everyday wear.

8. VAPOUR — Love their Lip Nectar and the gorgeous color selection!

9. ILIA — I’m a huge fan of lipstick, so when I come across great, natural lipstick options, I’m down! Love their lipstick line so much, and I’m kinda dying to try some of their multi-sticks!

10. ZUZU LUXE — I really haven’t tried much of their line, but their felt tip liquid liner is GOOD. I’m a huge eye liner fan, and I love a good wing… I was so thrilled to find this option, and it looks so amazing on and wears really beautifully!

Just as a bonus, I put together a simple look wearing some of these products! Check out the details of what I’m wearing below…

Wearing: Foundation – Crunchi in Fair, Brows – 100% Pure in Medium Brown, Shadow & Highlight – Erin’s Faces in Magic Dust, Liner – Zuzu Luxe in felt tip liquid liner, Mascara – Lily Lolo in Black, Blush – Tata Harper in Very Naughty, Lips – Au Naturale in Crushed Bloom, honorable mention! Can’t stop wearing this color!

Please feel free to share some of your favorite nontoxic beauty brands in the comments below. I would LOVE to know what you’re loving! xox Sav.

Credits//Author and Photography: Savannah Wallace.

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Hi, ABM friends! My name is Amanda. I am so thrilled to be a new contributor to the site. I’ve been reading and following the ladies at A Beautiful Mess for years now, so it’s such a treat to contribute a post. A little bit about me: I am a photographer based in Los Angeles and the creator of the blog Green Beauty Love, which highlights women of color in the clean beauty and wellness community. I created this site because, as a Latina, I didn’t feel like I saw myself represented in the beauty community I loved so much. So, I made a space that was reflective of what I wished to see: more inclusivity and diversity. In that spirit, today I am sharing my top five favorite skincare brands made by women of color. You may not have heard of these stellar brands yet, but I know you will love them!

Purpl & Prosper – Purpl & Prosper is a Pasadena-based company and one of the first brands I discovered when I moved to Southern California. The brand was created by esthetician Taianne Eiland after years of struggling with cystic acne. During this process, she discovered the power of keeping skincare ingredients simple and natural, which completely transformed her skin.

Purpl & Prosper offers a complete line of skin and bath products ranging from deodorant sprays to face serums and cleaners. My personal favorite is her Goat Milk Soap. She makes two varieties: one that is super hydrating and a second version that is more clarifying. The Goat Milk and Activated Charcoal soap is a multi-use product that can be used on both the face and body. The charcoal helps gently detox skin while the goat’s milk and coconut oil help to retain the skin’s moisture. Pro tip: This soap also makes a great weekly underarm cleansing wash.

Lotus Moon – Lotus Moon was created by scholar and skin care expert Lake Louise 18 years ago, before green beauty was even a genre in the industry. So, she was truly one of the early pioneers of this movement. She makes the best plant-based skin care for consumers as well as a complete line of professional-grade skincare for estheticians and spas (which is where I was initially introduced to the line).

I’ve really enjoyed everything I’ve tried from Lotus Moon, but my absolute favorite product has to be the Lemon Poppy Seed Foaming Powder Cleanser. This super gentle exfoliating powder is made with 100% natural and organic ingredients like stoneground corn, lemon powder, jojoba, and poppy seeds. To use it, you simply mix with water and scrub.

Personally, I like to sprinkle a little in my gel cleansers a few times a week to super charge the formula. I have oily textured skin, so I use this every other day and my skin feels so smooth and perfectly prepped after every use. I also love that a little goes a long way! My last bottle lasted me almost a full year, so it’s a great value. If you’re looking for a new physical exfoliator to add to your skincare regime, I can’t recommend this one enough.

Half Hippy– This eco-conscious lifestyle and beauty brand was created by besties Upahar Rana and Marian Miranda in New York City. This unisex brand is all about celebrating inclusion and sustainable plant-powered beauty. Their products are made with all natural and organic ingredients. They also give back by donating products to health care workers and proceeds to BLM and the LGBTQI community.

Another thing I love about Half Hippy is that they have the best names for their products, like Pit Police (their deodorant), The Terminator (a muscle rub) and my personal favorite, Gem N’Juice. This hydrating mist is made with Bulgarian rose hydrosol, aloe and prickly pear. Each bottle also contains a rose quartz to promote heart chakra energy. I use this mist on my face after cleansing and whenever I need a little refreshing midday pick me up.

Quetzalli Skincare– Esthetician Adriana Ugalde wanted to create a line of non-toxic skincare and cosmetics that merged her passion for self-care while celebrating her indigenous Mexican roots. The word Quetzalli is a Nahuatl word meaning something beautiful or precious. Ingredients like chia, cactus, amaranth, agave, and arnica are just some of the ancient ingredients found in her products that were once used by the Aztec and Mayan empires.

My go-to product in the line is the Jamaica Rose Night Serum. It smells so yummy and reminds me of my favorite summer beverage—hibiscus iced tea! Jamaica (or hibiscus) is packed with antioxidants which help fight skin damaging free radicals. It’s also a natural source of AHA which helps gently exfoliate the skin. Because of this, some people call Jamaica the ultimate anti-aging plant, or even consider it a natural alternative to Botox. I love how moisturized my skin feels when I use it and would recommend it to anyone looking to add a hydrating serum to their skin care routine.

EleVen– My go to sunscreen this summer has been Unrivaled Sun Serum SPF 35 by Venus Williams. Yes, as in the legendary tennis player, Venus Williams. Venus created this inclusive and environmentally-friendly mineral sunscreen for all skin types and tones.

I really like the serum’s unique liquid to satin finish formula because it’s completely weightless and fully absorbs into the skin, leaving no white cast. It’s also hydrating so I skip the moisturizer and apply it right after my toner. I often wear it alone, but it also layers really nicely under foundation. This SPF serum is, dare I say, a grand slam! I would expect nothing less from Miss Venus.

These are just a few of my favorite brands that I love that are made by women of color. And there are so many more out there. In the coming months, I hope to share even more incredible brands with you. In the meantime, if you feel called to diversify your own skincare regimens and makeup bags, I encourage you to do your own research and actively seek out BIPOC-owned brands that align with your values.

In the past few years, there’s definitely a growing awareness and demand for clean beauty, so it’s easier to find at major retailers. I’m also encouraged that these same retailers are now committing to diversifying their shelves through initiatives like the 15% Pledge. But, remember, we don’t have to wait for these markets to catch up. We can take matters into our own hands as consumers and actively support diversity in beauty by supporting BIPOC-owned brands directly. I encourage you to check out these brands, discover more on your own, and then tell your friends! In fact, start right here. Feel free to leave a comment with your favorite beauty brands made by women of color to share with the ABM community. -Amanda

Credits // Author and Photography: Amanda Lopez.

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NaturalLipstickI get a little… OK, maybe a lot excited talking about lipstick. 😉 I love discovering new-to-me brands and finding lines I can really get behind. The first 5 Natural Lipstick Brands You’ll Love post was SO fun to curate, and since there are more and more new and exciting natural brands of lipstick available, I had to share 5 more that you need to check out if you’re shopping for nontoxic, organic lipstick options. You won’t be sorry. All of these have a wow factor and are so comfortable to wear!

Fall Natural LipstickJane Iredale: Jane Iredale has several lip options, but I really enjoy the Lip Plumper line. It’s infused with ginger root extract, which is supposed to increase circulation and make your lips appear fuller. While I didn’t notice a difference in the fullness of my lips, I did really enjoy the slight tingle and cooling feeling it left throughout the wear. The colors are so beautiful with just a touch of shimmer and are very easy to apply. I found that this color especially was an easy “no-mirror needed” lipstick. If you enjoy the plumping/tingling type of lip products, then I think you’ll really love this pick! Wearing NYC.

Fall Natural Lipstick Tata Harper: This is such a beautiful product. The green and gold packaging makes me want to display it on my vanity along with my other visually pleasing favorites. 🙂 I’ve always been a huge fan of multipurpose beauty products, and I especially love that this can be worn on the lips and cheeks. Again, very easy to apply and super comfortable to wear. The scent actually reminds me a little bit of a strawberry smoothie, and I kinda love it. I love that the color I picked had a neutral vibe with a pinch of burnt orange, very appropriate for the transition of the seasons! Wearing Very Popular.

Fall Natural Lipstick Beauty Counter: If you’re a lover of sleek gold packaging, then this is your lipstick pick! These lipsticks have such a buttery, soft application. They are a little on the sheer side, but you can definitely build up the color. They have a natural vanilla scent that is so warm and yummy too. I’m kinda obsessed with this plumy/brown color! Wearing Raisin.

Fall Natural Lipstick Vapour: Super chic, sleek packaging and a very silky application. I love that the color is more full-coverage, and they have a great selection of colors to choose from! The scent is slightly pomegranate. Definitely one of my favorites for a night out. Wearing Bold.

Fall Natural Lipstick Kosas: This packaging really speaks to my minimalistic loving heart. I’ll always be a fan of black and white. This line is definitely the most full-coverage of the bunch and really performs more like a typical lipstick, less buttery, which gives you a little more control and precision if you are wanting to spend a little more time on your application. They have 8 colors in their line, all of them totally covetable and beautiful. I love wearing a poppy red/orange color at the beginning of fall. Wearing Thrillest.

Natural Lipstick All five of these picks are really high quality, perform beautifully and feel so comfortable to wear. Each are made with nontoxic ingredients that will leave your skin and lips super thankful! *celebration hands emoji*

I so hope you enjoyed these picks. Feel free to share some of your favorite natural and nontoxic picks too! Lots of love, Sav.

Credits//Author and Photography: Savannah Wallace. Photos edited with A Beautiful Mess actions.


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The social and racial unrest across America has awakened action in people around the world. As many share their support online and offline plenty of work still needs to be done. Part of this action is supporting black-owned businesses, learning about the brands and their founders and understanding what makes their brands unique. As allies of the Black community, we’re committed to this movement, and pledge to support and shine a light on these issues as best we can, and one of the easiest and more impactful ways to advocate for marginalized communities is through our wallets. Read on to learn about our favourite Black-owned hair brands and show your support.

25 Black-owned hair products 

1. Briogeo Hair Care

Briogeo Hair Care is a green hair care line that is focused on products that “detoxify, hydrate, and protect.” Founded by Nancy Twine, Nancy used home-made recipes from her grandmother and mixed it with modern chemistry to create a line of hair care products that treat everything from frizz to scalp revival. What we love about Briogeo is how they list the exact percentage of naturally derived ingredients right on their bottle and their 2 to 4 step hair regimen take the guess work out of shopping for your hair care needs.

2. Mielle Organics

Mielle Organics burst onto the hair and beauty scene in 2014. Since then they’ve racked up a collection of best-selling products including Babassu Oil and Mint Deep Conditioning Protein/Moisture Replenisher, Moisturizing Avocado Hair Milk, and the White Peony Leave-In Conditioner. Mielle’s products use organic ingredients and their names not only sum up what’s inside, but also sound good enough to eat—Pomegranate & Honey Curl Smoothie, Honey & Ginger Edge Gel – just to name a few. Mielle Organics was founded by Monique Rodriguez, a registered nurse who drew on her health background to create a line of hair products and vitamins that also include skin treatments.

3. Adwoa Beauty

Made for multi-cultural hair types, this gender-neutral beauty brand keeps things “simple, transparent and kinky.” Delivering products with natural ingredients and effective results that eliminates the need to trial and error countless different products. Adwoa is the traditional name of the company’s founder, Julian Addo. Julian became a hairstylist in her teens and went on to pursue banking, business, and her own hair and beauty brands, thus, Adwoa Beauty was born. Adwoa Beauty’s newest baomint collection is all about a healthy scalp for healthy hair growth and is made for all kinds of kinky and curly hair.

4. Naturalicious

CEO and founder of Naturalicious, Gwen Jimmere started making products in her kitchen. Using ingredients and formulas that worked for her, cutting her wash and style time from hours into minutes. Gwen created two 3-step systems specifically for an easier wash and style routine for loose or tight textures. Naturalicious aims to help women to not only save time and money on their care with only the essentials, but to ensure they know their hair and themselves are the standard of beauty.

5. The Wrap Life

Perfect as your everyday accessory, The Wrap Life created by Nnenna Stella makes gorgeous Head Wraps, Bandies and Turbanettes in rich, colorful fabrics. Their website and their social media offer amazing tips and tutorials on how to tie and style their products, making all the styles super accessible no matter what your style is.

6. Pattern Beauty

Founded by actress, Tracee Ellis Ross, Pattern Beauty launched just last year with a full line of hair care and styling products. With products made specifically for curly hair, the brand helps women and men find their curl patter and what they need to best care for their curl type and texture.

7. Glow by Daye

It’s all about protection and conditioning for Glow by Daye. The brand, founded by Ranay Daye, offers a line of bonnets with adjustable drawstrings to fit your size and style, along with scarves, deep conditioning heat caps and shower caps. Glow by Daye’s line of products helps maintain and promote healthy hair day and night.

8. Girl + Hair Under Hair Care

Founded by dermatologist, Dr. Camille Verovic, Girl+Hair sells products made specifically to treat natural hair under protective styles. Protective styles, such as hair extensions, wigs, braids or weaves do just as the name suggests – protect natural hair from breakage and damage. Dr. Verovic, who wears protective styles regularly wanted products to strengthen and protect her natural hair in a convenient and efficient way while wearing these styles, which is how the brand was born. Girl+Hair includes products that cleanse, condition and refresh the natural hair with nozzles that make treatment easy and accessible.

9. Melanin Haircare

Melanin Haircare can barely keep their Multi-Use Softening Leave-In Conditioner in stock, that’s how good it is. Melanin Haircare was founded by two sisters and natural hair influencers, Whitney and Taffeta White. Their focus is on natural and nutrient-rich products, and along with the leave-in conditioner, their signature collection also includes the Twist-Elongating Style Cream and Multi-Use Pure Oil Blend. The brand also has satin headwraps.

10. Ooli Beauty


Made for locs, Ooli Beauty has a line of lightweight, natural hair products to cleanse and condition locs. Founded by Jessica Pritchett, this line of hair products which contain ingredients like aloe vera, shea and mango butters can also be used if you don’t have locs.

11. Oyin Handmade

Made with food-grade ingredients, oyin is the Yoruba word for honey, a staple ingredient in many of the brand’s products. Oyin Handmade not only makes nourishing hair products, but natural skin and body treatments such as deodorants and body butter. Founded by Jamyla Bennu, Oyin or honey is central not only to the brand’s ingredients list but its culture, wanting to promote the principles of sweetness, joy and love to their customers’ self-care routines.

12. Alikay Naturals

Alikay Naturals does more than just hair. They have a full line of skincare products, candles, and even a baby line. Founded by Rochelle Alikay Graham-Campbell, also known as BlackOnyx77 – her popular and growing YouTube Channel – when she was just 22 years old, Rochelle was already whipping up homemade products in her home to help treat her tightly coiled hair. Rochelle created and coined the LOC Method™, a hair care routine to protect and maintain healthy hair care. Akilay Naturals has everything you need to treat, condition and style natural hair and carry their natural ingredient commitment to all their other products too.

13. Design Essentials

Bringing salon-quality products to your home, Design Essentials is known for its Haird ID method. A questionnaire that helps people determine the right products they need for their hair type and concerns. Cornell McBride launched Design Essentials in 1990 with the vision of not only offering quality products that deliver salon results, but to build a brand that also educated consumers on the hair care they need for a healthy hair care system, without all the fluff. 

14. Mixed Chicks 

For years, friends and “mixed chicks”, Wendi Levy and Kim Etheredge blended different products to help manage their hair that didn’t seem to fit into one category or another. They created a line of products for themselves and eventually turned it into a global business that embraces all hair types of different multicultural backgrounds. The Mixed Chicks Leave-in Conditioner is one of their hottest products.

15. Eden Bodyworks

After suffering a chemical burn at 11 years-old, Jasmine Lawrence was constantly on the look out for products to treat her damaged hair. Eden was born in 2004 with the purpose of not just saving and treating damage hair, but preventing it also, using natural ingredients. Eden also has a line of natural skin products. The Coconut Shea collection, for example, available for both hair and skin gives a boost of moisture to over processed hair or dry skin.  

16. Kinky Curly

Kinky Curly’s Knot Today Leave-In Conditioner/Detangler is a fan favorite. Shelley Davis, founder of Kinky Curly took inspiration from family’s homemade natural products. To create the products seen on shelves today, Shelley took an online cosmetics chemistry course and with her experience with homemade products created Kinky Curly in 2003.

17. Canviiy

At Luxy Hair, we are big proponents of healthy scalp, healthy hair—and so is Canviiy. Sherrel Sampson founded Canviiy in 2014 when she couldn’t find effective or natural products to treat her irritated, itchy scalp. The brand boasts a botanical-based line of scalp products that addresses the literal root of hair health problems for so many. Canviiy pioneered the ScalpBliss™ Collection, which has been proven to soother irritation for days. 

18. Kinky Tresses

Dry hair is a common concern for curly, hair especially Type 4 hair. Kinky Tresses is made to moisturize and nourish kinky texture and is well-known for their Mango Hair Butter. The best-selling product contain mango and shea as well as coconut oil, argan, castor oil and brocooli seed for a ntural moisture boost treatment. Shawna Moses, founder and scientist created a line of staple products; shampoo, conditioner, hair butter, leave-in milk and oil treatment all to deal with dry, kinky hair.

19. BGLH Marketplace

Leila Noelliste started the Black Girl with Long Hair website, that offered readers tips on natural hair and beauty. Leila started whip up her own mango and cocoa butter after discovering their natural benefits for hair and skin. She eventually started making customer butters for her website followers then launched BLGH Marketplace in 2014. The marketplace has now grown, but Leila still makes the butters by hand. According to her website, Leila whips more than one metric ton of shea, mango and cocoa butter a year with the help of two assistants and has served 20,000 customers worldwide. 

20. Jane Carter Solution

Hairstylist Jane Carter suffered a serious allergic reaction to her beauty products – particularly the synthetic scents, which inspired her to create her own line of hair products. Jane Carter Solutions products only contain ingredients obtained from plants, essential oils, and sea botanicals so that those who are sensitive or have allergies can have products that work and won’t impact their health. Apparently, even Beyonce is a fan of the Jane Carter Wrap & Roll mousse!

21. Bask & Bloom Essentials

After experiencing postpartum shedding and hair loss, Bask & Bloom Essentials’ founder, Candera Thompson created a line of products to treat shedding, breakage and dryness. Upon experimenting with products at home and exchanging recipes with other women who’ve suffered postpartum hair loss, Candera found a common ingredient, ayurvedic herb that appeared in the most successful creations. From this, the brand started with just two products More Moisture Cream and Stimulating Herbal Oil and now boasts a line with 12 products from shampoo and conditioners to treatment oils.

22. Miss Jessie’s

Sisters Miko and Titi Branch named their brand after their grandmother, Jessie Mae Branch who would create all sorts of mixtures and formulas at home to style and tame her granddaughters’ hair. Miko and Titi took these creations and put their own twists, testing their solutions on each other. Miss Jessie’s is not only has a full line of popular hair products used by celebrities such as Alicia Keys and Jill Scott, but also their own salon and curl bar in Florida.

23. Ecoslay

Launched in 2015, each product in Ecoslay’s line is still created inside Adria Marshall’s kitchen. With products named after delicious foods (Orange Marmalade Curl Definer, Peppermint Schnapps Hair Wash, Banana Cream Deep Conditioner just to name a few) the products contain all natural ingredients.

24. Brush with the Best

Hairstylist Felicia Leatherwood created her namesake Detangler Brush after finding that most detanglers break or pull on kick, curly hair textures. The flexibility of the brush and bristles allow the brush to move seamlessly through curly, wavy and kinky hair preventing hair loss, breakage and scalp damage.

25. Grace Eleyae, Inc.

Grace Eleyae Inc. creates a line of hair accessories from scrunchies to turbans and caps made to protect your hair while not giving up on style. She created the Original Slap (Satin-Lined Cap)® because she wanted a hat that would protect her hair. After seeing success with her own hair health, she started making more Slaps for family and friends and eventually took her product to Etsy. After high profile reviews Grace Eleyae has expanded into an array of products and accessories made to protect your hair.

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5 Natural Lipstick Brands You’ll Love


5 Natural Lipstick Brands You Will LoveIt’s no secret that I’m slightly obsessed with all things beauty related. I find an odd sense of joy opening a fresh tube of lipstick, using a new makeup brush or having an insanely good makeup day. Being a mom of two little ones under two, those good makeup days don’t come as often as they used to, but when they do, I’m sure to capture the proof with a few good selfies. 😉

5 Natural Lipstick Brands You Will Love Naturally, I couldn’t help but get totally geeked out about sharing some really incredible natural lipstick brands with you. I can be a little bit of a lipstick snob, so I’m always looking for a lipstick to meet a few requirements…

The Formula: It has to be smooth, buttery and feel great on my lips all day. No making my lips feel dry or sliding all over my face. Bonus if it’s extra conditioning and anti-aging!

Beautiful Packaging: I appreciate and definitely value good packaging. While it’s not the most important aspect of a product, I really want my investment to also be display worthy!

Great Color Range: I’m a collector, so when I find a great brand, I love knowing that it has a good color range so I can pick up a few more. 😉

And… most importantly, the ingredients! While not all of the lipsticks I own are natural and organic, the idea that we ingest so much of the lipstick we wear has me wanting to really take a closer look at what I’m putting on my lips. No thank you to icky and potentially harmful ingredients!

So, if you’re looking for natural and organic lipstick brands that meet all of the above requirements and are really very incredible, keep reading…

Natural Lipstick You'll Love Axiology: Stunning gold packaging, moisturizing, sustainable, vegan and organic. I’m absolutely in love with their presentation, and they have a great color range from neutrals to daring blues and purples. Their lipsticks also have a lovely citrus scent. Wearing Worth.

Natural Lipstick You'll Love

100% Pure: Their fruit pigmented anti-aging lipstick is incredible. And SO smooth! All of their ingredients are pure, organic and don’t contain any nasty toxins. They have the perfect “everyday” color line. Wearing Foxglove.

Natural Lipstick You'll Love

Bite Beauty: Bite is a brand you can pick up at your local Sephora, and I love that they carry this brand as a natural option. Their lipsticks smell beautiful (like oranges!) and are food grade, so you really could eat them! Although I wouldn’t recommend it. 😉 They offer a huge line of colors great for any skin tone and personality. Wearing Sweet Cream.

Natural Lipstick You'll Love ILIA: Packaged in super chic recycled aluminum cases and filled with organic ingredients. Beautiful, classic color range. I especially love their tinted lip conditioners! Wearing Pink Moon.

Natural Lipstick You'll Love

Red Apple Lipstick: Gluten free, allergen free, vegan and natural! I love their chic packaging. They also have a great classic and everyday color range! Wearing Audrey.

5 Natural Lipstick Brands You'll Love (click through for details)
Does finding amazing lipstick brands make you feel excited too?! I’ve been wearing each of these nonstop lately. I love the way they make my lips feel and I love the fact that I can smooch on my kiddos and go about my day without worrying about the ingredients. Yes please to beautiful, natural lipstick! Lots of love, Sav.
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Great makeup does more than just make you look beautiful – it’s also good for your body and the planet. In recent years, trendsetting natural and organic makeup brands have been changing the industry with consciously made products. With these brands, you can feel comfortable knowing that you’re using safe, ethically sourced ingredients every time.

Many of the ingredients in conventional beauty products can irritate the skin or even cause long-term health issues. One of the most crucial ingredient groups to avoid are parabens, which were traditionally used as preservatives to extend the shelf life of beauty products. Parabens can mimic the effects of estrogen in the body, causing breast cancer as well as hormonal issues. Other toxic ingredients to avoid include sulfates, phthalates, aluminum, and synthetic fragrances, all of which can cause irritation and have been linked to long-term health problems.

There are so many excellent natural and organic makeup brands on the market today. Many of them offer niche products that mainstream beauty companies don’t offer. Here are 15 of the top natural and organic makeup brands to add to your beauty collection today.

Fruit Pigmented Ultra Lengthening Mascara
100 Percent Pure Fruit Pigmented Ultra Lengthening Mascara

100 Percent Pure offers natural, ethically sourced products without toxic ingredients. All products are cruelty-free and most are vegan.

100 Percent Pure is a California-based company that focuses on offering products that are completely free of toxins. Many mainstream beauty products contain irritants that can have harmful long-term effects on the skin and body. They use natural fruit pigments in their makeup instead of dyes and other harsh colorants that can cause allergic reactions.

The 100 Percent Pure brand is also committed to fighting for effective social change. They do not use animal testing of any kind, and their ingredient sourcing process is set up to avoid sourcing ingredients from animals. Most of their products are currently vegan, and they are working towards becoming an all-vegan brand in the near future.

The brand partners with animal rescue and welfare organizations to help provide food to shelter dogs. They also are committed to offering environmental sustainability and work with Trees For The Future, an organization that promotes environmental welfare.

100 Percent Pure’s makeup line is known for its rich, nourishing formulas. Their makeup is very lightweight and is perfect for an everyday natural look. One of their most popular products is their Fruit Pigmented Ultra Lengthening Mascara, which contains green tea and berry extracts. This natural mascara nourishes the lashes, making them look long and defined, and also has a delicious berry scent as a result of the natural ingredients. While it isn’t waterproof, it is very durable and is designed to stay on all day.

Multi-Task Loose Powder
Rejuva Minerals Multi-Task Loose Powder

Rejuva Minerals offers non-toxic, organic mineral makeup that is never tested on animals.

Founder Brenda Hyre created Rejuva Minerals after years of struggling to find makeup that didn’t irritate her sensitive skin. Instead of using harsh, irritating ingredients, Rejuva Minerals creates makeup products that are entirely mineral-based. The mineral formula is very gentle on the skin, and it doesn’t contain any talc or parabens. They also have several products that are specified mica and titanium dioxide-free, for those who have allergies to these specific ingredients. Their products are not tested on animals and come in eco-friendly packaging.

One of Rejuva Minerals’ most popular products is their Multi-Task Loose Powder, which we reviewed here. This colorless powder is a lightweight, easy way to set your makeup. It is made with organic tapioca as well as antioxidants derived from natural oils. This powder prevents shine and also prevents your makeup from sliding around on your face throughout the day.

Additionally, Rejuva Minerals has a full selection of pressed natural eyeshadows in natural shades, which are excellent for an everyday work look.

Narcissist Foundation Stick
W3ll People Narcissist Foundation Stick

W3ll People offers non-toxic and organic products that are gluten-free. They are also sustainably made and packaged, and they offer several vegan options.

The W3ll People brand takes a unique approach to makeup – their makeup products are designed to double as nourishing skincare products. Their products are completely clean and completely plant-based, making them great for your skin as well as for the environment.

The brand was founded by a makeup artist, a dermatologist, and an entrepreneur, and they were able to combine their expertise to develop a makeup brand that is truly revolutionary. W3ll People also takes a minimalist approach to makeup, and many of their products are multipurpose and can be used on the entire face.

One of their most popular multi-use products is their Nudist Cream Stick, which comes in three versatile colors and can be used on the lips, cheeks, and eyes. They also make the Narcissist Foundation Stick, a natural foundation which is available in nine different shades. Both of these stick formulas are very nourishing and are an excellent choice for those with dry skin. The brand has a luxury feel, and all of the packagings are very elegantly designed. Although W3ll People is very eco-friendly, they also have a sleek, modern look that will stand out in your makeup collection.

Phyto-Pigments Flawless Serum Foundation
Juice Beauty Phyto-Pigments Flawless Serum Foundation

Juice Beauty offers certified organic, plant-based makeup products that are sustainable, vegan, and cruelty-free.

Juice Beauty founder Karen Behnke was inspired to start the brand when she experienced pregnancy for the first time at the age of 40. When she couldn’t find organic, healthy makeup products that performed well, she decided to create her own. She founded Juice Beauty with a ‘farm to table’ mission, ethically sourcing natural ingredients. Behnke has worked with chemists and biologists to take a scientifically savvy approach to skincare. As a result, most of Juice Beauty’s makeup products have skincare benefits as well.

Juice Beauty is known for their Phyto-Pigments Flawless Serum Foundation. It is very lightweight and easy to blend and comes in 13 different shades. This foundation contains a serum that is full of healing antioxidants as well as coconut alkanes, which are very soothing and moisturizing. The foundation uses Juice’s Phyto-Pigments technology, which derives color from plants and uses cold-pressed organic oils for pure nourishment.

Complexion Perfecting Blush
Honeybee Gardens Complexion Perfecting Blush

Honeybee Gardens offers natural cosmetics that are paraben-free, non-GMO, gluten-free, PETA certified, and sustainably made.

Honeybee Gardens was one of the early innovators in organic makeup, getting their start in 1995. Founder Melissa J. Buckley was interested in herbalism and developed a line of personal care products that were soothing and appropriate for sensitive skin. Honeybee Gardens makes entirely natural makeup products, many of which come in bright, vibrant shades. Honeybee Gardens also stands out among natural makeup brands because they are affordable. Although they use high-quality ingredients, items are accessibly priced.

One of Honeybee Gardens’ standout items is their Complexion Perfecting Blush. It comes in three versatile shades and contains marajuca oil, which helps the product apply smoothly and gives it a flattering sheen. They are pigmented enough to show up on a variety of skin tones, but aren’t overpowering and blend easily.

6. Lilah B.

Lilah B’s Bronzed Beauty Bronzer Duo
Lilah B’s Bronzed Beauty Bronzer Duo

This brand offers minimalist makeup rich in natural ingredients. Their products do not contain parabens, sulfates, phthalates, gluten, or synthetic fragrances. They are also cruelty-free and offer vegan products.

Lilah B. stands out for their minimalist approach to cosmetics. Not only do their products have short ingredients lists, but their packaging is sleek and simple. They encourage customers to build a makeup collection of long-lasting essentials, as opposed to investing in products they’ll only use once or twice. Many of their products focus on achieving a dewy, fresh-faced glow and have moisturizing elements.

Lilah B’s Bronzed Beauty Bronzer Duo is a great choice for those who have fair skin tones and want a nice glow without looking orange or muddy. They can also double as a light, natural eyeshadow. Like many of Lilah B’s products, this natural bronzer contains aloe and coconut oil, which give it a smooth, blendable texture. This product is very easy to apply and can work for both everyday or special occasions. The one downside to this product is that it is not yet available in darker shades.

7. Bite Beauty

Bite Beauty lip crayons
Bite Beauty Lip Crayons

This brand offers face and lip products that are clean and made with natural ingredients. Their products are also cruelty-free and vegan as well as gluten-free.

Bite Beauty took the beauty world by storm when they launched in 2012, offering deeply pigmented natural lipsticks that smelled great and used food-grade ingredients. The lipsticks quickly became bestsellers, and although they have enjoyed mainstream success, they continue to focus on clean, healthy lip products. Bite Beauty is also known for their lip labs, where customers can work with makeup experts to create their own custom shade. In recent years, Bite has expanded to offer face products in addition to lip products.

Bite’s standout product is their lip crayons, which come in a huge variety of shades. They are available in both shimmer and matte colors, and range from light, natural pinks and nudes to bold purples, reds, and oranges. They have a very creamy texture, and the crayon shape makes them very easy to apply. Ingredients like Pomegranate Oil and Wild African Mango soothe the lips, and even the matte shades are comfortable for long-term wear.

Au Naturale Lip Stain
Au Naturale Matte Lip Stain

This brand offers organic, cruelty-free, vegan, non-toxic, and paraben-free makeup.

One of the biggest challenges with developing natural makeup is getting a strong color payoff. Au Naturale’s founder, Ashley Prange, founded the brand to give beauty junkies bold, colorful makeup products that use safe and ethically sourced ingredients. Not only does Au Naturale offer brightly pigmented lip, cheek, and eye products, but they also offer a wide shade range for their foundations and concealers. This makes them very accessible to people of different skin tones and ethnic backgrounds.

The Su/Stain Matte Lip Stain from Au Naturale is one of their standout products. This natural lip stain comes in 10 different colors, with both subtle and bold options. The formula is very long-lasting and ideal for all-day wear. Although the stain is matte, it still contains nourishing ingredients, so it isn’t as drying as the matte lip stains from many competitor brands. Organic ingredients like jojoba oil, shea butter, and castor seed oil give this lip stain its thick, nourishing texture.

9. Lawless Beauty

Lawless Beauty Woke Up Like This Flawless Foundation Kalahari
Lawless Beauty Woke Up Like This Flawless Foundation

This brand offers clean beauty products that do not contain potential carcinogens, irritants, or hormone disrupters. All products are cruelty-free.

Lawless Beauty is a groundbreaking beauty brand that is committed to truly clean products that everyone can use. Founder Annie Lawless struggled with Celiac disease and other allergies as a teenager, which lead to a passion for health and wellness.

After making a name for herself in the wellness industry with her own blog, health coaching service, and cold-pressed juice brand, Annie decided to start Lawless Beauty to make products that were completely clean without sacrificing pigmentation. What’s unique about Lawless Beauty is that they go above and beyond to remove any hormone-disrupting ingredients to reduce the risk of long-term health issues. The brand’s motto is “Clean AF”, showing the world that they don’t mess around when it comes to product safety.

Lawless Beauty’s standout product has been the Woke Up Like This Flawless Foundation, a full coverage base that is available in 20 different shades. Many natural foundations only provide a light to medium coverage, so clean beauty junkies have really taken to this product as an option for more intense makeup looks. This foundation is available in a wide range of colors and undertones, so it’s accessible to people of different backgrounds. Although this foundation is full coverage, it contains nourishing ingredients like shea butter that keep it from feeling cakey or uncomfortable.

10. RMS Beauty

RMS Beauty Luminizer
RMS Beauty Luminizer

This brand offers beauty products made with food-grade, organic ingredients that are free of chemicals, preservatives, and GMOs.

RMS Beauty makes products that aren’t just clean, but that is actually healthy and hydrating for the skin. The brand’s founder, Rose-Marie Swift, is a successful makeup artist turned clean beauty advocate. She founded RMS Beauty in 2010 after learning just how many chemicals are in many of today’s mainstream makeup products. Over the years, the brand has created a line of luxe makeup products as well as skin care products and supplements. RMS Beauty takes a holistic approach to personal beauty and well-being.

The product that gave RMS Beauty cult-favorite status is their Luminizer, a bold cream highlight that creates an eye-catching glow. It is available in six shades with both warm and cool undertones. Castor seed oil adds hydration to the skin, while vitamin E soothes and heals. It’s very easy to apply with your fingers and the result is a healthy, youthful look.

11. Tower 28

Tower 28 ShineOn Lip Jelly
Tower 28 ShineOn Lip Jelly

This brand offers clean beauty products designed specifically for sensitive skin. Their products do not contain any toxins, fragrances, or animal by-products.

Tower 28 is a bold new makeup brand that has taken the industry by storm. Not only are their products clean and made with high-quality natural ingredients, but they are also designed specifically for sensitive skin. Founder Amy Liu was inspired to start the company after struggling to find high-quality products that worked for her eczema and sensitive skin. Tower 28 has quickly become a cult favorite, thanks to their gentle, ultra-hydrating formulas and bright color selection.

The ShineOn Lip Jelly is one of Tower 28’s most popular products, and for good reason – they combine the moisturizing properties of a lip balm with the high shine of a gloss. This product is available in a clear shine and clear shimmer as well as sheer pink, orange, berry, and red. As the name implies, it has a soothing jelly texture that isn’t sticky.

Vapour Beauty Aura Multi Stick
Vapour Beauty Aura Multi-Stick

Vapour Beauty offers products made from organic and natural ingredients with minimal processing. Their products are cruelty-free, and Vapour is committed to sustainability in both their production process and their packaging.

Vapour is a luxury beauty brand that is committed to both health and sustainability. Founders Krysia Boinis and Kristine Keheley were inspired by the natural beauty of Taos, New Mexico when developing the products. Their collection is full of deep shades inspired by the natural landscape, and each product is made with safe, nourishing ingredients to support skin health. Vapour reaches beyond expectations for a natural beauty brand, with products that meet mainstream beauty standards for pigmentation and blend-ability.

One of Vapour’s standout products is the Aura Multi-Stick, which can be used on both lips and cheeks for a radiant glow. There are six shades available in both warm and cool tones, and it’s an ideal product to keep your purse and brighten up your look throughout the day. The formula contains shea butter, avocado oil, and jojoba oil, which serve as moisturizers, as well as bamboo extract and amino acids to strengthen and protect the skin.

13. Alima Pure

Alima Pure’s Loose Mineral Blush
Alima Pure’s Loose Mineral Blush

Alima Pure offers mineral makeup made without parabens, sulfates, and other irritants. Their products are not tested on animals, and they are committed to long-term sustainability with carbon-neutral operations and refillable packaging.

Alima Pure was one of the earliest natural beauty brands, debuting in 2004. Founder Kate O’Brien was working as a teacher when she decided to start Alima Pure out of her house. The brand’s philosophy is simple – products to enhance your natural beauty instead of covering it up. Alima Pure focuses on mineral makeup, which is safe for sensitive and acne-prone skin. Mineral makeup products are also very simple and don’t have many additives that can clog pores or have harsh long-term health effects.

Alima Pure’s Loose Mineral Blush is a great addition to an everyday makeup routine. It is vegan and does not contain nuts, gluten, fragrance, or other potential irritants. This blush is very subtle and easy to blend but can be built up for a more dramatic look. It is available in eight matte shades and five shimmer shades. The formula has excellent longevity and will stay put all day, making it an excellent choice for workwear.

14. Kosas Cosmetics

Kosas Super Creamy + Brightening Revealer Concealer
Kosas Super Creamy + Brightening Revealer Concealer

Kosas offers clean, non-toxic beauty products that are free of parabens, phthalates, and other irritants. They are also free of eggs and are cruelty-free, and many of their products are vegan friendly.

Kosas is a sleek, modern brand that has taken Instagram by storm over the past few years. Their products contain nourishing oils and other natural ingredients, but don’t sacrifice pigmentation or longevity. Their products are suitable for people with many different skin types, including sensitive skin. Founder Sheena Yaitanes has taken her fine art background to develop a bold color palette with options for many different skin tones. The brand name is inspired by the concept of the five Kosas of self, which are layers of our identity and personality.

While Kosas has a complete line of face, lip, and cheek products, one of their most popular items is the Super Creamy + Brightening Revealer Concealer. This full-coverage concealer is available in 19 different shades and is effective for both retouching and contouring. It contains a number of healing ingredients, including arnica to calm acne-prone skin, peptides to plump, and hyaluronic acid to hydrate. Caffeine helps to brighten the under eyes and dull areas of the skin. The creamy texture makes this concealer easy to blend.

15. Ilia Beauty

Ilia Beauty’s Limitless Lash Mascara
Ilia Beauty’s Limitless Lash Mascara

Ilia Beauty offers clean beauty products that contain natural ingredients and focus on sustainability.

Ilia Beauty takes the same approach to create makeup that they do to skincare, with formulas that focus on skin health. Founder Sasha Plavsic is a life-long health and wellness enthusiast and decided to start Ilia Beauty when she discovered that her favorite lip balms contained potentially unsafe ingredients. The brand has since expanded to offer a wide range of products, including several efficient multi-use items. While not all of their items are completely natural, they do use many natural ingredients and avoid carcinogens and irritants.

It can be very difficult to find clean mascara that works well, but Ilia Beauty’s Limitless Lash Mascara is changing the game with a lush lengthening formula that’s ideal for daily wear. It’s made with organic bee and carnauba waxes to keep the lashes healthy. It accentuates each lash without weighing them down, and the formula doesn’t irritate the skin or flake off throughout the day. This mascara has received awards from Allure and Glamour magazines.


These natural and organic makeup brands are proving that you don’t have to sacrifice quality or pigmentation to take care of your skin. With so many excellent organic products on the market, many consumers now expect safe natural formulas and are holding brands to a higher standard.

This article was last updated on January 19, 2021 .

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