What are your skincare habits?

If you think about it, you probably established most of them when you were very young.

And you may still cling to those habits today—10, 20, 30, or more years later.

Some of those habits may serve you well—such as being sure to cleanse your face morning and night—but others may cause your skin to age faster than it normally would.

If you’re 30 years old or older, check the following skincare habits. These are the ones you should change if you want your skin to be as radiant and youthful as possible.

Why Skincare Habits Should Change After the Age of 30

Young skin often seems to look magically smooth and flawless. But as we go through our 20s, changes begin to occur that signal our youthful days are over.

By the time we enter our 30s, collagen production starts to slow down, and the first signs of wrinkling show up around the eyes, mouth, and forehead. The skin isn’t as tight as it was, and hyperpigmentation may show up in dark spots or splotches—often the result of years of sun exposure.

For some, hormonal changes will also show up on the skin. The 30s can be a time of stress, starting or stopping the pill, pregnancy and childbirth, and breastfeeding. Hormonal changes can cause hyperpigmentation and adult acne.

Over time, the use of products with harsh ingredients and potentially harmful chemicals can damage and break down the skin barrier, potentially causing increased sensitivity and sensitive skin issues. Then, as skin cell turnover slows down, the skin can start looking dull. It may be drier than it was and react more often to certain skincare products or even harsh weather.

These and other changes can leave you puzzled as to what’s going on. Don’t worry—these are common changes that can occur with aging. The key is to change your skincare routine so you can deal with them.

Skincare Habits Calming Moisture

7 Skincare Habits to Lose After the Age of 30

1. Washing too often.

When you were young, you may have washed your face multiple times per day without any issues. But after the age of 30, that sort of washing can strip your skin of vital moisture it needs to look its best.

It’s still important to wash twice a day, particularly before bed, so your skin doesn’t marinate in the dirt and grime it collected throughout the day. But more than that may cause dryness and dullness.

Instead, if you need to refresh your skin in the middle of the day, try our Rescue + Relief Spray as a hydrating mist.

2. Using the same products you used in your teens and 20s.

As you mature, your skin needs different things than it did when you were younger. Drying acne products, for example, can accelerate aging and even make acne worse when you’re older. Alcohol-rich toners also dry out the skin in your 30s, and many cleansers can do the same.

Instead, once you pass the age of 30, take a second look at your products. You’ll likely need a gentler cleanser, alcohol-free toner (like our Rescue + Relief Spray), and quality moisturizer (like our Calming Moisture) that will truly care for your skin—not just coat it.

Then consider your skin’s needs—adding a vitamin C cream can help fade discoloration, while hydroxy acids can help keep cell turnover moving so the skin maintains its radiance.

Skincare Habits 3. Ignoring your chest and neck.

We don’t think about these areas when we’re young, as they’re naturally smooth and soft. But after the age of 30, it’s time to add chest and neck care to your regular skincare routine. That’s because as skin ages, signs of aging like sagging and crepiness can show up in this area early on.

Add a neck cream to your routine. Consider using one that contains firming ingredients to help reduce the appearance of sagging and wrinkles. In between treatments, use a regular moisture like our Calming Moisture to keep this area hydrated and healthy.

4. Using fragranced products.

You may have loved those nice-smelling products when you were younger, but as you get older, you may find that your skin doesn’t like them so much.

Most fragrances are made with a collection of chemicals. Over time, your skin can develop an allergy to these chemicals and may start to react with redness and irritation. Particularly if you notice that your skin seems sensitive, or you suffer from rosacea or psoriasis, it’s important to avoid fragranced products.

Though it’s important at any time, it’s even more important after the age of 30 to make the switch to clean, nontoxic skincare products. They don’t irritate the skin or cause sensitivities, and they’re more likely to truly nourish the skin to help delay the signs of aging.

Look for clean skincare fragranced only with essential oils or no fragrance at all. Don’t forget to check every product that touches your skin, including body wash, bubble bath, and shaving cream.

Skincare Habits R + R Spray

5. Popping your pimples.

It’s so tempting, but your older skin won’t like it.

You may have gotten away with it when you were younger, but adult acne is different. If you’re unlucky enough to have to deal with it, keep your fingers away from your face. Popping pimples after the age of 30 causes skin trauma that often heals with post-inflammatory hyperpigmentation—meaning that skin will develop a dark spot over the area that can persist for years.

Picking at your pimples can also cause scarring that tends to hang around for a long time. Instead, treat the pimple with a spot treatment and then let it be.

Skincare Habits 6. Failing to get enough sleep.

You pulled those all-nighters in your prime, but now it’s more important to get your 7-8 hours of sleep per night.

That’s because a lack of sleep in your 30s and beyond can quickly make you look older. Studies have found that even one night of sleep deprivation results in more noticeable fine lines and wrinkles!

Your skin goes to work repairing itself when you sleep, so put your cell phone and computer away at least an hour before bed, make sure you have a supportive mattress, and spend at least 30 minutes engaged in a quiet activity like reading to help you nod off when it’s time.

7. Having a sporadic approach to skin care.

Maybe you were really conscientious about your skincare routine from the beginning. But if you were like most young people, you probably had a lot of days where you ignored your skin entirely.

After you turn 30, it’s time to get seriously disciplined about your skin care. Regular, consistent care is what will help you delay the appearance of aging as you move into your 40s, 50s, and beyond.

That means even when you don’t feel like it, take a few minutes to cleanse, tone, and moisturize, moisturize, moisturize. Your future self will thank you!

Have you changed your skincare habits lately?

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The beauty industry is fixated on anti-ageing efforts designed to make you look younger for longer. However, as you age, you may find that your desire to look like a 20-something wanes. Instead, you want to embrace your more mature appearance and find a way to look great in a way that suits you.

However, ageing with grace doesn’t mean you have to ditch skincare and makeup altogether. Instead, consider approaching your next beauty regime with play and curiosity.

Against “Anti-Ageing”

We’re constantly bombarded by advertisements for anti-ageing serums and moisturizers that claim to do away with wrinkles and blemishes. However, more people today are turning their back on the cult of anti-ageing and ditching the term altogether. In its place is a fresh desire to age with grace and find beauty in older age.

Allure, the U.S. beauty magazine, has ditched the term anti-ageing entirely. Allure Editor Michelle Lee backed the decision by stating “whether we know it or not, we’re subtly reinforcing the message that ageing is a condition we need to battle.” Lee goes on to explain that the way we talk about ageing matters and that banning the term anti-ageing may help people around the world embrace their body as it is today.

Being opposed to anti-ageing treatments doesn’t mean you have to give up on the beauty industry altogether. It just requires a shift in mindset so that you focus more on producing a look that makes you feel comfortable and beautiful in your own skin. Usually, that starts with a holistic wellness regime.

Wellness Regimes

Wellness and beauty go hand in hand. It’s hard to look great if you’re living on fast food and haven’t worked up a sweat in years. A good wellness regime can help you feel happy and healthy in old age, too. A regular exercise routine can strengthen your social bonds, bring you a sense of purpose, and help you stay up to date with the latest trends and topics.

Finding the wellness routine that works for you depends on your current fitness and your interests. There’s no point forcing yourself to complete a workout you don’t enjoy or eat a plate of food that you hate. Instead, consider teaming up with a personal trainer or dietician who can work with you to create a bespoke plan that can help you look and feel great.

If you don’t have the time to connect with a professional, consider starting with light exercise. Easing yourself into a more active lifestyle is important, as you’re more likely to become injured when you first start moving your body again. Instead consider exercise routines like:

  • Couch to 5k programs;
  • Yoga for beginners;
  • Walks and hikes on local footpaths;
  • Spin classes.

Gentle exercise and wellness programs can help you great at any age. The beauty industry also has plenty of products to help promote your overall wellness and look.

Beauty For Wellness

The beauty industry has become increasingly invested in holistic health in the last few years. Consumers today are savvy and won’t be fooled by miracle claims made by anti-ageing products. As a consumer, you can be on the lookout for beauty products that support your wellness and help you look great.

You can still find support from the beauty industry to have healthy and beautiful skin over 50. An effective cleanser, moisturizer, and vitamin-rich serum can help your skin look fresher and reduce the visibility of wrinkles. Partner these products with a healthy diet with plenty of fruits and veggies. Try to go easy on sugary snacks and fast food, and opt for foods that fuel your new-found love of wellness and exercise.

Experimentation And Treats

The occasional treat and experiment is a great way to break up your routine and discover a new sense of style. It’s worth switching up your beauty routine and the makeup products you use every few years as new styles and technology emerge.

Pay particular attention to the colours you keep in your wardrobe and makeup palette. Colour psychology tells us that the colours we use to dress and present ourselves can have a meaningful impact on the way we perceive ourselves. If you’re looking to age with grace and playfulness, you may want to opt for colours like subtle oranges and blues which are associated with tranquillity, bravery, and calm.


Despite popular belief, beauty and wrinkles can go hand in hand. As you age, consider approaching your new look with curiosity and playfulness rather than holding onto your look from 20 years ago. You can experiment with new colours and fashions and should consider a wellness routine that supports your overall health and well-being. All this can help you embrace your body as you grow older and help you live a happier, more fulfilled life.

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NeoStrata Company, Inc., creator of the original lunchtime Glycolic Acid peel, enthusiastically unveils the next breakthrough in anti-aging – Exuviance AGE REVERSE Total Correct + Sculpt Serum. The superstar serum treats every sign of maturing skin to create a firmer, more sculpted look. Packed with proven anti-agers that address everything from lines and discoloration to sagging and volume loss, the all-in-one formula sets a new gold standard for serums.

Expertly formulated with potent anti-aging ingredients, Exuviance Age Reverse Total Correct + Sculpt Serum transforms skin to restore a more youthful, radiant complexion. Powered by a Triple Antiaging Complex, the major multi-tasker includes patented NeoGlucosamine® to lightly exfoliate and increase cell turnover, smooth texture and visibly reduce the appearance of fine lines and wrinkles. Breakthrough age-eraser AminoFil® targets collagen and strengthens skin’s support matrix, building natural volume and restoring firmness for a more lifted and sculpted appearance. Deep lines become less noticeable and skin is left feeling immediately hydrated, velvety smooth and illuminated. Finally, with stabilized Vitamin C, the look of dark spots is diminished, creating a more even skin tone.

Exuviance Age Reverse Total Correct + Sculpt Serum helps reverse all major signs of aging including: Texture, Suppleness, Fine lines and wrinkles, Radiance, Tone, Volume, Firmness, Deep lines, Clarity and Dark spots.

“Consumers often wonder if they need a serum in their daily routine,” says Barbara Green, Vice President of Clinical Affairs, NeoStrata Company, Inc. “My reply is always a firm yes. These featherweight fast-absorbing liquids are the heavy hitters of the skincare industry and your go-to product to improve the overall look of your complexion.”

Adds Barbara, “Moisturizers can be heavier formulations that sit on the surface of skin, but serums have a light, fast-absorbing base that allow benefit ingredients to  quickly diffuse into skin. They often contain a potent dose of anti-aging ingredients — antioxidants, peptides, and skin brighteners — to enhance skin improvement and can be layered with moisturizers and makeup to complete a comprehensive skincare routine.”

Exuviance Age Reverse Total Correct + Sculpt Serum ($79) will be available in October 2015 at Exuviance.com, ULTA, and select prestige beauty retailers nationwide.


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